- Spearheaded a comprehensive rebranding strategy for a major international hospitality client during an ownership transition (Nov 2021 – Apr 2022), delivering high-impact strategic consultation.- Executed targeted Google Ad campaigns for a global nonprofit, achieving 15M impressions and maintaining an impressive 30% CTR over three years.- Created a custom e-commerce solution and developed an engaging social media strategy for a local retailer, resulting in a 74% increase in sales within the first six weeks.

- Launched and managed Google Ads brand awareness campaigns, reaching 5 million users in the first year on a modest $100 weekly budget.- Developed and implemented SEO strategies, driving a 250% year-over-year increase in web traffic.- Produced high-performing digital content, both short and long-form, surpassing prior engagement benchmarks with consistent 15-20% engagement rates.

- Executed influencer marketing with relevant mom bloggers to drive brand awareness. - Designed sales newsletters to B2B and B2C customers with average open rate of 40-60%.- Created automated email flows to assist in customer follow up / funnel in Klaviyo.- Redesigned and copywrote product pages and overall UX of e-commerce platform. - Designed marketing materials as needed to support advertising campaigns.

- Focused on end-user social media strategies to increase sales.- Increased MailegUSA Instagram followers by 207% in first 9 months.- Created giveaway campaigns on social media with influencers to increase our reach - 20%+ ER.- Created best practice guides for customer service, influencer and blogger programs. - Developed content calendars for B2B and B2C channels.

- Crafted compelling copy for social media profiles of 20+ Marriott Hotel properties, delivering 480+ posts monthly.- Collaborated closely with clients, providing campaign performance insights and actionable feedback, while supporting the Social Media Strategist in content strategy development, shot lists, and content shoots.- Authored and distributed a weekly agency newsletter to 15,000+ subscribers, effectively driving brand awareness and business development initiatives.- Laid off in December 2017 due to client restructuring but maintained strong professional relationships and standing within the agency.

- Created content calendars, wrote copy, scheduled, and published ad campaigns.- Produced social media reports to account managers to provide to clients.- Learned essential skills related to account budgets, writing proposals and estimates, and media planning/buying.- Assisted in the creation and execution of multiple client video shoots.

- Organized major membership events such as lead mornings, and business after hours.- Increased networking attendance by 20% and sponsorship sales by 35% over first year.- Managed ambassador program including scheduling, interviews, and sponsorships.- Managed sponsorship opportunities and guest speakers for special events.- Responsible for the management of member benefit programs and retainership initiatives.

Created new business opportunities for the Gwinnett Chamber.Fostered relationships with current members, encouraging them to become more involved with the organization.Sold sponsorships for Gwinnett Chamber special and networking events.

- Led and managed Chamber Ambassador programs - a group of volunteers to expand reach of chamber sales.- Executed a retention plan that achieved +85% retention rate.. - Created an organic marketing strategy for social media platforms and maintained a 15% engagement rate.- Partnered with local and regional businesses to create a Shop Local campaign in the Warner Robins area.- Interacted with and participated regularly in Robins Regional Chamber board meetings to update membership accomplishments and new business.