Various Sales, Marketing, Product Management, Strategic Alliances & Gm Roles
As Senior Marketing Manager, Growth Segment (Jan 2004 - Apr 2008) co-developed and executed the company’s retail growth strategy initiative; Refined and translated the vision into a working business to generate strong margin revenue through the marketing of existing and newly developed products and services.As General Manager, Custom Projects (Jan 1997 - Dec 2007) created and managed (with P&L responsibility) this high-end project business consisting of internal employees and alliance partner solution integrators; Developed all elements of this business including the business plan, alliances, pricing/pro forma models, sales and marketing tools, support plans, training, and execution strategy. As Manager, Strategic Alliances (Apr 1996 - Jan 2004) created and managed all phases of strategic alliance program and related new business development for the company's logistics software division; Identified and quantified potential opportunities; Assessed risk; Coordinated required resources; Managed relationships with industry analysts.As Director, Product Management, Western Division (Jan 1992 - Apr 1996) managed a staff of six (field engineers & product managers) and $15M in division quota for 45 managers and 450 sales reps in 21 field offices; Developed and supported sales managers, reps, and engineers; Re-engineered processes to optimize attainment and achieve the highest level of customer service; Created and implemented plans and programs to ensure quality execution of major product/program launches.As Area Sales Manager (Jul 1986 - Jan 1992) managed as many as sixteen reps and $3.5M in team quota; Hired, coached and counseled reps; Delivered sales, product and program training; Resolved issues of customer dissatisfaction. Promoted to division position. As Area Sales Representative (Sep 1983 - Jul 1986) sold full product suite within geographic territory; Managed 500 assigned customers and 1,000+ non-users; Promoted to sales team manager, and then ASM.