Scott Krauss Email & Phone Number

New York, Ny, Us

New York, Ny, Us

I oversee the the Audience Intelligence product suite at LiveIntent. We're helping brands drive meaningful incremental revenue through improved identity, intelligence and customer data.

New York, Ny, Us

Botify is an enterprise software company dedicated to bringing a performance marketing approach to organic search.

New York, New York, Us

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. ActionIQ helps G2000 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. We are helping brands like Albertsons, Morgan Stanley, The New York Times, American Eagle Outfitters, Shopify and others grow customer lifetime value and marketing ROI.

New York, Ny, Us

As Director of Strategic Sales I built out LiveIntent's Brand Direct & Retail Media offering. Working with brands like Target, Walmart, Live Nation/Ticketmaster, Kohl's, Priceline, Expedia & Marriott.The LiveIntent platform transforms email from something you send and receive into the simplest, most powerful way to resolve identity and market to people in a mobile-first world. It becomes your superpower, generating a private customer graph that can augment everything from acquisition to attribution while driving incremental product sales and revenue. LiveIntent is headquartered in NYC, with offices in Berlin, Chicago, Copenhagen, Detroit, and Los Angeles serving as home to 170 people and counting. For more information, visit www.liveintent.com.

New York, Ny, Us

New York, Ny, Us

Until now, Publishers have not been able to monetize their email subscribers as easily and profitably as their web visitors. LFX changes that. We have brought the same technology that Publishers utilize to monetize their web properties, into email. This has enabled our publishing partners (msnbc, The Washington Post, CBS Interactive, WSJ...) to do two primary things:1. Sell email ad inventory the same exact way they do web display.2. Monetize 100% of all unsold inventory by tapping into the LiveIntent exchange.I brought LiveIntent onboard while at AmericanFamily.com to create an incremental revenue stream for the business. Now my role is to help other brands do the exact same thing by implementing LiveIntent within their email.

New York, Ny, Us

Here's what I did:- Lead a team responsible for all Retention & Acquisition efforts including SEM, SEO, Social, Display, Email Marketing, and Mobile Marketing.- Built out the marketing infrastructure and platforms for programmatic media buying- Managed a multi-million dollar budget against extremely aggressive CPA goals- Reduced overall CPA by more than 35%- Created and implemented a social strategy that acquired 170,000 Facebook Likes, over 20,000 Twitter Followers, and more than 2,000 Pinterest Followers.- Helped design an email welcome series and newsletter program that increased return visitation by 25%- Grew traffic to make AmericanFamily.com a Time Inc top 10 web property (Unique Visits & Page Views)- Increased Email Database from 1MM to 4MM subscribers- Created supplemental products leveraging existing assets to drive acquisitions as well as monetization- Grew referral traffic from social networks by more than 45% MOM- Teamed with Product Management to create Facebook Open Graph Social Design Plan

New York, New York, Us

Developed relationships with Fortune 1000 companies across Zeta Interactive's line of services including:- Email Marketing- Search Engine Optimization- Search Engine Marketing- Web Development- Social Media Strategy & Execution- Creative Services- Strategic Services- Mobile Strategy & MarketingWorked to identify target accounts, created the outreach plan and managed the end to end sales process for multiple opportunity types:- SaaS Self Service Technology Platforms (Email Marketing, Social Media Monitoring, Search Engine Marketing)- Agency of Record- Full Service Marketing Solutions- Strategic Services

New York, New York, Us

I was responsible for the management of existing business across multiple lines of service (SEM, SEO, Email, Social Media, Creative). I owned the overall client relationship as well identified opportunities to leverage additional Zeta Interactive Services/Technologies to help my clients grow their business/revenues. Clients included:- Diageo- Pep Boys- Internet Brands- National Public Radio- Yahoo

New York, New York, Us

I provided our email clients technical platform support as well as designed and implemented custom email solutions. Clients included:- Autobytel- The Weather Channel- Paramount Pictures- Gamefly

Irving, Texas, Us

I was responsible for creating, documenting and implementing custom email marketing solutions. Clients included:- Target- Scholastic- The Washington Post- National Geographic- New York & Co

Us

Worked on one of our largest full service accounts BMG Columbia House. Was responsible for all email campaign setup, reporting as well as data integration and customization requirements.

New York, Ny, Us

Was a production assistant for the Mike and the Mad Dog Show.

Bachelor Of Arts, Business Administration/Marketing

Education record