Scott Kritz

Scott Kritz Email and Phone Number

SVP, Head of Audience and Growth @ Ziff Media Group
San Francisco, CA, US
Scott Kritz's Location
San Francisco, California, United States, United States
Scott Kritz's Contact Details
About Scott Kritz

I'm a motivated innovator with over 15 years of executive experience in digital media. I possess a tireless amount of energy, dedication and passion for developing digital publishing and entertainment brands. My specialties include:AUDIENCE DEVELOPMENT - online audience growth, audience engagement, user retention, growth hacking, growth engine optimization, cross-platform analytics, data mining, comScore growth, user acquisition, conversion rates, multi-platform media buying, programmatic buying, SEO, search engine marketing, video views per month growth, leveraging social media platforms, high-growth media partnerships, partner marketing, content partnership deals, content syndication, content distribution deals, brand partnershipsCONTENT STRATEGY- editorial strategy, digital content creation, storytelling, web series development, video series programming, mobile video strategy, email newsletter content, sponsored content, user-generated content, online communities, consumer content, b2b content, managing content teams, editorial calendars, content influencer identification, blogger and content provider management, managing editorial teams, DIGITAL MEDIA EXECUTIVE LEADERSHIP - product innovation, digital media strategy, launching new digital properties, leading brand repositionings, developing emerging platforms, digital product development, brand evangelism, site redesigns, revenue-generation strategies, monetization, digital revenue models, ad media campaigns, programmatic advertising, leading media and entertainment companies

Scott Kritz's Current Company Details
Ziff Media Group

Ziff Media Group

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SVP, Head of Audience and Growth
San Francisco, CA, US
Scott Kritz Work Experience Details
  • Ziff Media Group
    Svp, Head Of Audience And Growth
    Ziff Media Group
    San Francisco, Ca, Us
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  • Ziff Media Group
    Group Vice President, Head Of Audience Growth
    Ziff Media Group Oct 2019 - Present
    New York, Ny, Us
    I joined Ziff Davis in October 2019 following IAC / DotDash Meredith's acquisition of Liquor.com, the company I helped found 10 years earlier.At Ziff Media Group, I oversee Audience Growth (SEO, Social, Email, Push, Digital PR, Syndication) and Video Content for iconic category-leading digital publishing brands such as CNET, Mashable, PCMag.com, Lifehacker, ExtremeTech & AskMen.
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  • Liquor.Com
    Founding Member + Executive Vice President, Growth & Audience Development
    Liquor.Com Aug 2009 - Oct 2019
    San Francisco, Ca, Us
    *IN OCTOBER 2019, LIQUOR.COM WAS ACQUIRED BY IAC; LIQUOR.COM NOW LIVES WITHIN IAC'S DOTDASH PORTFOLIO OF PREMIUM NICHE DIGITAL PUBLISHERS*Liquor.com is an inspiring digital publication dedicated to good drinking and great living. As a founding member of Liquor.com, I led product, content, audience development and growth strategy—from pre-launch through to the company's successful exit to IAC as the leading and largest media company in the category.Today, Liquor.com reaches over 100 million readers annually. Liquor.com Honors: • James Beard Award for original video series "How to Cocktail"• Tales of the Cocktail Spirited Awards for Best Cocktail Writing and Best Cocktail Author Roles:• VP, Product & Marketing: 2009 – 2011• Chief Operating Officer: 2011 – 2013• EVP, Audience Development: 2013 – 2019
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  • Kritz Media, Llc
    Advisory & Contributor Roles
    Kritz Media, Llc Nov 2008 - Aug 2017
    I enjoy building and growing all kinds of media & entertainment brands. I've had the opportunity to work with and scale some pretty amazing and fun projects that include:INNOVATION ENTERPRISE: Advisory Board MemberAdvised and contributed to I.E.'s business media content and conferences on the topics of Audience Development, Growth Hacking and Digital Publishing StrategySTORYBOARD PICTURES: Co-founder, Executive ProducerStory Board Pictures was an independent production company led by a team of award-winning creatives and seasoned entertainment executives that focused on captivating today's "Entertain Me Everywhere" generation across all platforms of new and traditional media distribution “POWDER BLUE” (the movie): Theatrical Release Marketer Ran all earned media marketing for the film's theatrical release. Film stars: Jessica Biel, Patrick Swayze, Forest Whitaker, Ray Liotta and Kris Kristofferson (URL: http://www.imdb.com/title/tt1032819/) VEOMED.COM: Audience Development, Revenue Growth & Product AdvisorHelped the core executive team develop their product, monetization and audience strategies. Today, VeoMed is the leading b2b social learning/research platform for medical doctorsMOVE VENTURES: Strategic Advisor
  • Bleacher Report
    Head Of Growth & Audience Development (Full-Time Onsite Consultant)
    Bleacher Report Dec 2008 - Aug 2009
    San Francisco, Ca, Us
    I was brought into B/R while it was still an early-stage startup by its Co­-Founders and CEO to build a scalable audience growth engine on the back of unique content and partnership strategies. My work helped B/R grow to one of the largest sports media players in the world (over ~60M uniques/month according to comScore). B/R was acquired by Turner Media in 2012.
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  • Sony Pictures Entertainment / Crackle.Com
    Director Of Show Programming
    Sony Pictures Entertainment / Crackle.Com Dec 2007 - Nov 2008
    Culver City, Ca, Us
    I joined Sony Pictures to help develop Crackle into a world­-class digital video studio and online video destination. Upon joining the team, we repositioned the brand from premium UGC to star­-studded TV/film­-quality online video series, while also capitalizing on Sony's prolific library of famous feature films and hit TV shows. Additionally, I collaborated heavily in Crackle.com's general audience development, as well as its content distribution strategies and partnerships (e.g., YouTube, Hulu, etc.).Crackle is most well known today for Jerry Seinfeld's critically­-acclaimed hit web series, "Comedians in Cars Getting Coffee."
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  • Fhm Magazine / Online (Bauer Publishing Co.)
    Editor-In-Chief & Acting Publisher
    Fhm Magazine / Online (Bauer Publishing Co.) Aug 2002 - Dec 2007
    At the turn of the millennium, FHM Magazine was the #1 men's magazine in the world (#2 in the U.S., after Maxim). I began my time at ​FHM​ in 2002 as a website intern while a sophomore studying Computer & Information Science at NYC's Fordham University. My initial responsibilities included writing, producing, coding and designing various aspects of the magazine's website and its content. I eventually transitioned into a full-time freelancer role while also working to complete my degree as a full-time student at Fordham. Just prior to graduating, I was hired as Head of Digital for ​FHM and given a budget to build a full digital team.With amazing mentors and complete freedom to build and experiment within the walls of an established media brand, my new department was able to help drastically grow both print magazine subscriptions as well as the website's audience scale (and in turn, its ad revenues—transitioning digital from a loss-leader to a new, profitable revenue channel for FHM). As my team and department grew, my core focus transitioned to audience growth, content strategy, business development and team management. In January 2007 I led the brand’s strategic repositioning to an all-digital product and oversaw the entire U.S. edition of ​FHM​.
  • Universityhealthzone.Com
    Cto & Co-Founder
    Universityhealthzone.Com Sep 2000 - Oct 2001
    In my freshman year at Fordham University, a college friend and I co-founded UHZ, a nutritional supplement ecommerce marketplace targeted at college student audience. My co-founder ran all logistics and business operations, while I oversaw all marketing, technology and product design for the startup. It was a fun, educational and rewarding endeavor that helped me recognize my passion for entrepreneurship, technology and audience development. In mid-2001 the business merged with Nutrapost.com.

Scott Kritz Skills

New Media Digital Media E Commerce Digital Strategy Advertising Marketing Strategy Marketing Online Advertising Social Media Digital Marketing Social Media Marketing Content Strategy Strategic Partnerships Strategy Blogging Content Development Mobile Devices Seo Creative Strategy Online Marketing Social Networking Video Publishing Public Relations Business Development Sem Editorial Email Marketing Product Marketing Entertainment Magazines Brand Development Content Management Editing Web Analytics Ppc Television Video Production Wordpress Brand Management Mobile Marketing Traffic Building Online Publishing Online Video Viral Marketing Website Development Mobile Business Alliances Team Management Editorial Strategy

Scott Kritz Education Details

  • Fordham University
    Fordham University
    Computer & Information Science
  • Fairfield College Preparatory School
    Fairfield College Preparatory School

Frequently Asked Questions about Scott Kritz

What company does Scott Kritz work for?

Scott Kritz works for Ziff Media Group

What is Scott Kritz's role at the current company?

Scott Kritz's current role is SVP, Head of Audience and Growth.

What is Scott Kritz's email address?

Scott Kritz's email address is sc****@****ail.com

What is Scott Kritz's direct phone number?

Scott Kritz's direct phone number is +191784*****

What schools did Scott Kritz attend?

Scott Kritz attended Fordham University, Fairfield College Preparatory School.

What are some of Scott Kritz's interests?

Scott Kritz has interest in Family, Guitar, Working, Cocktails, Spirits, Songwriting, Meditation, The Culinary Arts, Ny Giants Football, Interwebbing.

What skills is Scott Kritz known for?

Scott Kritz has skills like New Media, Digital Media, E Commerce, Digital Strategy, Advertising, Marketing Strategy, Marketing, Online Advertising, Social Media, Digital Marketing, Social Media Marketing, Content Strategy.

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