Vice President Creative
Current• Responsible for driving the unified creative direction behind a $1.1B+ marketing budget that continues to build Target as an iconic brand with 98% recognition in United States.• Accountable for all aspects of creative in traditional and non-traditional advertising campaigns, store experience, guest engagement, digital media, video, broadcast, print, packaging and branding resulting in traffic growth and sales pushing Target from $80B to over $100B in the last 4 years.• Lead and inspire a team of 225 creatives as part of the internal agency known as Target Creative.• Continually advancing the diversity of the team at all levels to better reflect the Target Guest and the US population.• Scale and manage the internal Target Creative agency capabilities and headcount over the past 8 years resulting in multi-million savings in external expenses, while also building competitive advantages and skills within the team to lure new talent.• Expanding the footprint of the Target Creative team in India year over year to contract expenses while also increasing capacity and bandwidth within the US team.• Creation and naming of over 50 new owned brands over the last 7 years, 10 of which are already billion-dollar brands and two are over $3B. These brands continue to deepen in penetration and contribute higher gross margin to Target. • Establish and maintain relationships with dozens of external agency partners and creative collaborators.• Strong history over 17 years focused on creative newness and innovation to drive brand growth and profitability.
