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Award-winning Product & Solutions Marketing Manager guided by significant experience in go-to-market strategies, sales execution, and new product launches. Formalized processes to create innovative product marketing deliverables and launch products to new markets. Showcased strategy, product positioning, and unique selling proposition to customers, press, analysts, and other key audiences with excellent writing and presentation skills.- Regularly recognized for outstanding work, including winning the Monthly Marketing Award (twice), and runner-up for the DattoByte Award, the company’s top recognition for going above and beyond- Wrote the CEO’s keynote address for the company’s bi-annual partner conference (DattoCon)- Earned the BAI Innovation Moments award for new product launch highlighted in a video played during the conference keynote session, resulting in significant customer exposure and new sales leads.- Overhauled stagnant product positioning, marketing materials, and unique sales proposition for the company’s analytics product, leading to an increase of 500% in new customer proposals.- Developed and implemented the strategy and go-to-market plan, including marketing tools and new product positioning to expand into new vertical markets, resulting in over $15M in new revenue.
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Vice President, Product MarketingProcessunity May 2024 - PresentConcord, Ma, UsProcessUnity is the Third-Party Risk Management (TPRM) company. Our software platforms and data services protect customers from cybersecurity threats, breaches, and outages that originate from their ever-growing ecosystem of business partners. By combining the world’s largest third-party risk data exchange, the leading TPRM workflow platform, and powerful artificial intelligence, ProcessUnity extends third-party risk, procurement, and cybersecurity teams so they can cover their entire vendor portfolio. With ProcessUnity, organizations of all sizes reduce assessment work while improving quality, securing intellectual property and customer data so business operations continue to operate uninterrupted. -
Director, Product MarketingThoropass Apr 2023 - May 2024New York, Ny, UsThe only complete compliance solution pairing smart software, expert guidance, continuous monitoring, and audit — so you can do business with confidence. -
Director, Product MarketingBitsight Feb 2022 - Mar 2023Boston, Massachusetts, Us -
Principal Product Marketing ManagerBitsight Jul 2020 - Feb 2022Boston, Massachusetts, UsBitSight transforms how organizations manage cyber risk. The BitSight Security Ratings Platform applies sophisticated algorithms, producing daily security ratings that range from 250 to 900, to help organizations manage their own security performance; mitigate third party risk; underwrite cyber insurance policies; conduct financial diligence; and assess aggregate risk. With over 2,100 global customers and the largest ecosystem of users and information, BitSight is the Standard in Security Ratings.
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Lead Solutions Marketing Manager (Director)Datto, Inc. Mar 2020 - May 2020Norwalk, Connecticut, UsPromoted to build and manage the company’s solutions marketing function, the next phase of strategic growth for Datto’s product marketing team. -
Sr. Product Marketing ManagerDatto, Inc. Nov 2016 - Mar 2020Norwalk, Connecticut, Us- Managed and delivered the company’s biggest and most successful product launch, leading to more than 1,000 new partners in the first 6 months. - Served as interim Director of Product Marketing (1 year), ushering in a strategic transformation for the team. - Redefined the company’s product launch process resulting in improved performance and metrics across all product lines. - Hired and mentored new team members enabling improved productivity and performance.
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PrincipalContract Marketer Sep 2015 - Nov 2016Contract Product Marketer developing web content, product messaging, and other deliverables.
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Director Of Product MarketingTimetrade Systems Mar 2013 - Aug 2015Tewksbury, Ma, Us- Promoted from National Accounts Manager, transforming the product marketing role from a tactical to a strategic function.- Authored and implemented a product marketing framework to ensure quality and consistency in product marketing deliverables, leading to significant improvements in all projects.- Refocused product content, programs, and sales tools to align with the sales team’s needs, resulting in a stronger partnering relationship between sales and marketing. -
Director, Enterprise SalesBuilding Engines, Inc. Jan 2011 - Mar 2013Boston, Massachusetts, Us- Identified and presented a new market opportunity to management, leading to the formation of key strategic alliances and new sales prospects.- Developed product positioning, presentations, marketing tools, and strategies, accelerating the new strategic alliance program. -
Regional Sales ManagerAdvanced Processing & Imaging, Inc. Jan 2009 - Jan 2011Boca Raton, Fl, UsDevised and executed a business plan complete with product marketing programs, lead generation activities, and sales content to target and grow new territory, resulting in significant growth in new opportunities. -
President, Ceo And FounderSeromo, Inc. 2007 - 2009- Authored and formalized a business plan based on extensive market research, leading to the formation and initial funding of the company.- Launched the company’s primary product offering to the mobile commerce marketplace, securing the Innovation Moments award at the BAI Retail Delivery trade show.
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Global Account ManagerPragmatech Software, Inc. 2004 - 2007UsDesigned and oversaw a cross-functional global accounts program for the company’s largest clients, leading to a considerable growth in new revenue. -
Account ManagerAccelio Corporation 2001 - 2003Global provider of web-enabled business process solutions for financial services & government accounts. -
Vp Of MarketingPeopledoc, Ltd. 2000 - 2001Authored and executed a strategic go-to-market plan including product marketing, public relations, analyst reviews, lead generation programs, and content to launch the company’s principal new product, generating important sales leads and market awareness.
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Director Of North American SalesKeyfile Corporation 1999 - 2000Working closely with product marketing, re-engineered the sales and go-to-market methodology, messaging, and content, resulting in 40% increase in YOY revenues.
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Area DirectorPc Docs, Inc. 1995 - 1999Oversaw the deployment of a new customer relationship management system delivering training and new process design, resulting in a significant improvement in customer records and forecasting accuracy. -
Regional Sales ManagerFrame Technology Corp. 1993 - 1995UsElectronic publishing software provider.
Scott West Skills
Scott West Education Details
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Miami UniversityOrganizational Behavior
Frequently Asked Questions about Scott West
What company does Scott West work for?
Scott West works for Processunity
What is Scott West's role at the current company?
Scott West's current role is Global Product & Solutions Marketing Leader.
What is Scott West's email address?
Scott West's email address is 1s****@****ast.net
What is Scott West's direct phone number?
Scott West's direct phone number is +120743*****
What schools did Scott West attend?
Scott West attended Miami University.
What are some of Scott West's interests?
Scott West has interest in New England Patriots, Product Marketing, Leadership, Boston Bruins, Boston Celtics, See 1, See Less, Sales Management, Mentoring, Boston Red Sox.
What skills is Scott West known for?
Scott West has skills like Product Marketing, Program Management, Presentation Skills, Product Launch, Content Development, Entrepreneurship, Lead Generation, Solution Selling, Trade Shows, Marketing, Team Building, Management.
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