Scott Lafortune Email & Phone Number

Durham, North Carolina, Us

Percona is widely recognized as a world-class open source database software, support, and services company. The organization is dedicated to helping businesses make databases and applications run better through a unique combination of expertise and open source software. Percona works with numerous global brands across many industries creating a unified experience to monitor, manage, secure, and optimize database environments on any infrastructure.Percona equips organizations with the freedom to choose, the freedom to create, and the freedom to make a difference - helping them scale and innovate with speed as they grow. For more information, visit www.percona.comDatabases run better with Percona.

• Conceptual sketching and design of handbags and accessories• Determine market viability and acceptance of particular designs• Create 3D mockups of handbags selected to continue to concept phase• Analyze and review original leather mockups of merchandise• Oversee and coordinate manufacturing processes with atelier• Determine branding and advertising methods• Create online sales methods including websites, etsy, and other avenues• Coordinate photoshoots - product photography, model photography• Design and create advertising collateral • Coordinate sales team and sales efforts

Reading, Berkshire, Gb

Reading, Berkshire, Gb

Tampa, Fl, Us

St Petersburg, Fl, Us

• Identified and recreated corporate branding and company identity• Design and develop all marketing strategies and programs; drive demand for our products with creative and innovative marketing practices• Analyze new and existing marketing programs to determine effect on sales and augment marketing strategies as necessary• Lead a team of marketing professionals to implement marketing programs on schedule and maintain detailed evaluations of the team’s work• Work in conjunction with the sales team to ensure company branding and messages make it to market while evaluating consumers’ perception and feelings toward our products and company• Representative spokesperson for interactions with all news outlets and media, and represent the company at trade shows, industry events and conferences• Oversee the production of all sales materials, including presentations, blog management, advertisements and social media posts• Create detailed marketing plans for new product launches and manage implementation of launch• Work to maintain strong market intelligence, keeping up to date on consumer and social trends, researching the strategies of competitors and making recommendations for changes to our own strategies to capitalize of industry gaps• Design, develop and implement all PPC campaigns through various platforms to ensure fidelity for success

• Develop strategic marketing and tactical direction in collaboration with COO and CEO• Stay current on digital and strategic marketing trends within industry• Oversee graphic design and photography guidelines• Overall web development - create and maintain Magento based Ecommerce website• Oversee developmental additions to online sales platforms and technologies• Collaborate with the sales and supply departments to achieve strategic sales and branding• Social media marketing and management• Maintain and further develop brand image and identity• Manage creative process from concept to completion • Develop and implement brand marketing strategies• Created and designed in-store iPad application for customer focused learning experience

• Determined how best to represent the company visually while working with the creative director• Coordinated and executed photoshoots pertaining to products and models• Created designs, artwork, and graphics for advertising and ecommerce usage• Determined which photographs, art, or other design elements to use to best fit art direction• Develop the overall look or style of publications, advertising campaigns and ecommerce website• Supervised design and marketing staff members• Coordinated manufacturing processes for particular garments• Helped coordinate marketing efforts through social media and online advertising

Melbourne, Florida, Us

• Met with clients to best determine needs and wants for overall branding efforts• Planned concept proposal by studying information and materials.• Created budgets based on client needs and restrictions• Designed and executed art and graphical elements to meet branding guidelines• Employed color, type, illustration, photography, animation, and various print and layout techniques when designing projects• Created illustrations, graphic elements, layouts and typography for multiple mediums: websites, prints, videos, and large format pieces• Created websites utilizing Wordpress, Shopify, Magento, HTML, CSS, and Javascript• Expert knowledge of Adobe CC and Microsoft Office• 2 time Addy Award winner

Orlando, Florida, Us

• Continually developed staff, including floor supervisors, in all areas of managerial and professional development• Assisted with the recruitment and training of staff (training, developing, testing, and coaching)• Assisted in creating and meeting sales goals• Built and promoted teamwork through proactive interaction• Assisted in the development and execution of marketing plans and directives• Accommodated and anticipated guests needs• Accurately forecasted staffing needs to ensure optimal customer service• Ensured all service standards met company guidelines• Ensured that private events were successfully planned and executed• Controlled cash and other receipts by adhering to cash handling procedures• Prepared all required paperwork, including forms, reports and schedules• Ensured that all equipment was kept clean and in excellent working condition through personal inspection and by following the venues preventative maintenance programs• Ensured that all products are received in accordance with the venues receiving policies and procedures• Assisted and conducted conflict resolution, corrective actions and coaching• Oversaw and ensured that employee performance appraisals were completed in a timely manner• Fully understood and complied with all federal, state, and county municipal regulations that pertain to health, safety and labor requirements• Ensured nightly and/or weekly opening and closing side duties are followed• Fill in where needed to ensure guest service standards and efficient operations, including opening and closing duties• Provided administrative support• Worked with preferred partners and organizations in promoting mutual company growth