Scott Larmee Email & Phone Number

Charlotte, NC

Partnering with retailers to optimize their merchandising efforts, enhance the shopper experience and deliver sustainable innovation to a dynamic retail world.

Charlotte, North Carolina, United States

• Led and advised clients to constantly drive new POP innovation and effective in-store solutions, leading to increased company revenue (+22%) and higher client gross margins across multiple retail categories
• Consistently drove budget savings via in-depth, production industry expertise and strategic yet executable solutions
• Nurtured and developed interdepartmental relationships, leading to more productive work with brand marketing team, operations, facilities and market & store managers, increasing brand performance and customer loyalty

Charlotte, North Carolina Area

• Managed the entire business from operations to marketing, sales and advertising, daily consultations and ongoing customer service and retention
• Established a customer base of 200+ clients through personal grass-roots marketing efforts and referrals; created strategic partnerships with clubs, organizations and category social groups, providing services to.

Charlotte, NC

• Led interdisciplinary teams to deliver business growth strategies which increased brand market share (Domtar up 15%, Xylem up 33%) and revenue (up 7%), customer retention/acquisition (up 21%) and brand loyalty (up 11%)
• New business co-lead, responsible for four winning pitches, including then 2nd largest client on agency roster (Moen)
• Partnered with digital/creative teams to develop award-winning web design, social media, PR, paid search and content development campaigns for multiple clients
• Mentored multiple direct reports, ensuring personal and professional development and performance

NC

• Led independent account teams in developing annual marketing initiatives, positioning, research, brand planning, program development and execution of fully-integrated marketing campaigns for two retainer based clients
• Successful development and execution of a new global, multi-brand launch campaign, including internal communications and external recruitment effort
• Hired, trained and managed 6+ direct reports, ensuring unrivaled client service and internal team collaboration, professional and personal mentorship

CT

Clients: DIAGEO North America, U.S. Smokeless Tobacco Company / Altria Led client and internal cross-functional teams across multiple brands and projects. Responsibilities included: internal team and client management, brand planning, program development and execution of multi-discipline marketing campaigns that aided in increasing brand profitability.

CT

Managed promotional brand marketing for DIAGEO portfolio of import beer brands (Guinness, Harp, Smithwick’s and Red Stripe) and UK whiskies (Johnnie Walker, Bushmills and Classic Malts). - Developed programming for both global and niche brands, earning industry awards/accolades throughout ’05 - ‘07 for both largest budget (Guinness) & smallest budget (Red.

CT

Client: DIAGEO – Innovation and Smirnoff Executed development and implementation of multiple below-the-line product launches for DIAGEO brands, including Smithwick’s Irish Ale, Smirnoff Twisted V and Smirnoff Vodka.- Developed and managed successful execution of On-Premise events with external vendor partners and client Distributor Managers, resulting in.

CT

Sales management role contributing to the success of a start-up tech company, such that it was later bought by Office Depot for its industry leading customer base, strong vendor relationships and exceptional sales team. - Grew account base (over 100%) and territory revenue (200%) while improving gross margins and average order value.- Hired, trained and.

CT, MA

External sales position in the B2B, corporate, government, education and healthcare foodservice customer channel.- Partnered with distributors and customers in increasing Tropicana Products portfolio and volume, including management and execution of national promotional programs and product tastings.- Managed and increased national foodservice/convenience.