Scott Larmee Email & Phone Number

Charlotte, Nc

Partnering with retailers to optimize their merchandising efforts, enhance the shopper experience and deliver sustainable innovation to a dynamic retail world.

Charlotte, North Carolina, United States

• Led and advised clients to constantly drive new POP innovation and effective in-store solutions, leading to increased company revenue (+22%) and higher client gross margins across multiple retail categories• Consistently drove budget savings via in-depth, production industry expertise and strategic yet executable solutions• Nurtured and developed interdepartmental relationships, leading to more productive work with brand marketing team, operations, facilities and market & store managers, increasing brand performance and customer loyalty

Charlotte, North Carolina Area

• Managed the entire business from operations to marketing, sales and advertising, daily consultations and ongoing customer service and retention• Established a customer base of 200+ clients through personal grass-roots marketing efforts and referrals; created strategic partnerships with clubs, organizations and category social groups, providing services to clients ranging from professionals to retirees, baby boomers to millennials

Charlotte, Nc

• Led interdisciplinary teams to deliver business growth strategies which increased brand market share (Domtar up 15%, Xylem up 33%) and revenue (up 7%), customer retention/acquisition (up 21%) and brand loyalty (up 11%)• New business co-lead, responsible for four winning pitches, including then 2nd largest client on agency roster (Moen)• Partnered with digital/creative teams to develop award-winning web design, social media, PR, paid search and content development campaigns for multiple clients• Mentored multiple direct reports, ensuring personal and professional development and performance

Nc

• Led independent account teams in developing annual marketing initiatives, positioning, research, brand planning, program development and execution of fully-integrated marketing campaigns for two retainer based clients• Successful development and execution of a new global, multi-brand launch campaign, including internal communications and external recruitment effort• Hired, trained and managed 6+ direct reports, ensuring unrivaled client service and internal team collaboration, professional and personal mentorship

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Clients: DIAGEO North America, U.S. Smokeless Tobacco Company / Altria Led client and internal cross-functional teams across multiple brands and projects. Responsibilities included: internal team and client management, brand planning, program development and execution of multi-discipline marketing campaigns that aided in increasing brand profitability, awareness and loyalty, as well as improved client (8%) and agency (14%) revenues. - Copenhagen and Skoal repositioning, annual marketing plans, print and interactive advertising (including new web and CRM initiatives), POS and promotions, resulting in increased brand performance (16% Skoal share increase, Copenhagen brand awareness up 21%), market and customer penetration and consumer loyalty.- Development and execution of Tanqueray and Jeremiah Weed consumer and trade promotions, including experiential/event marketing; resulting in increased brand sales, distribution, trade support and consumer brand affinity.- Support role in agency gains on non-retainer projects and new business development while growing USST account to 2nd most profitable within agency portfolio in less than a year.

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Managed promotional brand marketing for DIAGEO portfolio of import beer brands (Guinness, Harp, Smithwick’s and Red Stripe) and UK whiskies (Johnnie Walker, Bushmills and Classic Malts). - Developed programming for both global and niche brands, earning industry awards/accolades throughout ’05 - ‘07 for both largest budget (Guinness) & smallest budget (Red Stripe) campaigns, providing for an 8% increase in overall portfolio sales growth (30% Red Stripe increase alone).- Hired, managed and mentored Account Executives to deliver marketing campaigns and promotional programs and materials for both independent and national accounts (c-store, grocery, etc.).

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Client: DIAGEO – Innovation and Smirnoff Executed development and implementation of multiple below-the-line product launches for DIAGEO brands, including Smithwick’s Irish Ale, Smirnoff Twisted V and Smirnoff Vodka.- Developed and managed successful execution of On-Premise events with external vendor partners and client Distributor Managers, resulting in highly successful North American launch of Smithwick’s Irish Ale, which in turn, aided agency in becoming AOR for Guinness events programming strategy development.- Developed C-Store & Grocery channel specific promotional programs and POS for multiple brands.- Gained significant client-agency relationship experience working with client and commercial brand teams in both the DIAGEO North American Beers team and the DIAGEO Innovation team.- Worked extensively with operations, finance, creative, strategy and interactive departments to help manage multiple project budgets, timelines and presentations for numerous brand projects.

Ct

Sales management role contributing to the success of a start-up tech company, such that it was later bought by Office Depot for its industry leading customer base, strong vendor relationships and exceptional sales team. - Grew account base (over 100%) and territory revenue (200%) while improving gross margins and average order value.- Hired, trained and managed team of 8 reps responsible for over $50MM territory of B2B and B2C accounts. - Instilled innovation, leadership, persistence and accountability to ensure peak performance.

Ct, Ma

External sales position in the B2B, corporate, government, education and healthcare foodservice customer channel.- Partnered with distributors and customers in increasing Tropicana Products portfolio and volume, including management and execution of national promotional programs and product tastings.- Managed and increased national foodservice/convenience store account base 120% in less than 2 years.