Scott Baldwin Email and Phone Number
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I have spent the last 20+ years building some of the most beloved travel and food brands while driving revenue, profit and market share growth. I thrive on solving consumer problems, finding new growth ideas for distinctive brands, and building high-performance teams with a learning mindset. My roles have included global, regional (Asia, Middle East, Africa) and local (U.S.) scope on businesses from $100M to $1B+. My marketing leadership experience has included oversight for brand managers, internal creative agency, market research / customer experience, and strategic partnerships.Specialties: P&L Growth, Brand and Business Strategy, Portfolio Management, New Product Development, Omni-channel Communications Development, Global Marketing, Business Turnarounds, Organizational Design and Effectiveness, Culture-Building, Coaching and Mentoring
General Mills
View- Website:
- generalmills.com
- Employees:
- 24596
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Business Unit Director - CerealGeneral MillsBroomfield, Co, Us
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Vp, Brand MarketingVail Resorts Jan 2021 - PresentBroomfield, Co, UsI lead an organization comprised of 6 teams: 1) Resort (Brand) Marketing2) Hospitality (Lodging) Marketing3) Creative Services (internal agency)4) Guest Insights (strategic research + customer experience)5) Strategic Alliance/Partnerships6) Employment Marketing Business ownership = resort visitation and lift ticket revenue. I report to the CMO. -
Marketing And Business Unit Director - Grain SnacksGeneral Mills Jul 2019 - Dec 2020Minneapolis, Minnesota, UsTurnaround and growth acceleration for a category-leading $1bn portfolio of U.S. snack bars (anchored by Nature Valley). Full P&L and marketing functional leadership.
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Marketing And Business Unit Director - CerealGeneral Mills Aug 2016 - Jul 2019Minneapolis, Minnesota, UsGeneral management and marketing leadership for a $1.2 billion portfolio of U.S. breakfast cereals, as well as cereal category new product innovation.* Returned business to sales, profit and market share growth, achieving #1 category share position* Turned around iconic Lucky Charms and Trix brands (highest-ever sales for Lucky Charms) * Accelerated growth on Cinnamon Toast Crunch and Reese’s Puffs * Tripled innovation sales (Category-leading innovation share)* Transformed supply chain strategy, nutrition strategy, and operating unit culture for growth
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Marketing Director - Asia, Middle East, Africa RegionGeneral Mills Apr 2013 - Jul 2016Minneapolis, Minnesota, UsMarketing leadership for the fast-growing Asia, Middle East, Africa region of a $2bn+ joint-venture.* Drove double-digit sales and profit growth across complex and diverse emerging markets* Turned around largest brand (Koko Krunch) through product news and consumer communication* Drove penetration, distribution and market share gains across region through lower price-point packs tailored to mainstream consumers and neighborhood stores* Designed and hired marketing team for newly-created Asia, Middle East, Africa region* Evolved marketing mix – higher digital/social/activation investment, increased experimentation
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Senior Marketing Manager - Nature Valley U.S., HäAgen-Dazs Global, Yoplait U.S.General Mills Dec 2006 - Mar 2013Minneapolis, Minnesota, UsStrong growth on 3 of the company’s largest brands through award-winning marketing and innovation* Drove double-digit net sales and profit growth on #1 granola bar brand (Nature Valley)* Elevated Nature Valley’s purpose-driven marketing through partnerships, redesign and experimentation (Winner of 2 Cannes Gold Lions for Branded Content and Entertainment)* Developed first-ever global innovation pipeline and global campaign for Häagen-Dazs* Achieved double-digit Yoplait sales growth in club channel with product innovation
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Senior Associate Marketing Manager - Cheerios, Betty Crocker, YoplaitGeneral Mills Jul 2003 - Dec 2006Minneapolis, Minnesota, UsConsistent record of growing established brands through product, channels and promotion* Achieved sales, share and profit growth on then-#1 Yoplait brand through new product lines, celebrity partnerships, and digital marketing innovation* Drove channel-oriented product innovation for Betty Crocker Desserts and grew sales and share through the “Holiday Bake Center” at Walmart* Created new products and new partnerships to drive Cheerios growth
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Business AnalystAmerican Management Systems (Ams) May 1999 - Aug 2001IT Consultant working on systems integration projects for startup telecom companies. I also did some business development support (proposal writing, competitive analysis, etc.).
Scott Baldwin Skills
Scott Baldwin Education Details
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Harvard Business SchoolStrategy -
Brigham Young UniversityEnglish (Business Minor)
Frequently Asked Questions about Scott Baldwin
What company does Scott Baldwin work for?
Scott Baldwin works for General Mills
What is Scott Baldwin's role at the current company?
Scott Baldwin's current role is Business Unit Director - Cereal.
What is Scott Baldwin's email address?
Scott Baldwin's email address is sc****@****lls.com
What is Scott Baldwin's direct phone number?
Scott Baldwin's direct phone number is +176376*****
What schools did Scott Baldwin attend?
Scott Baldwin attended Harvard Business School, Brigham Young University.
What skills is Scott Baldwin known for?
Scott Baldwin has skills like Brand Architecture, Marketing, Consumer Products, Cross Functional Team Leadership, Competitive Analysis, Brand Management, Product Innovation, Marketing Strategy, Marketing Management, Product Marketing, Brand Equity, Fmcg.
Who are Scott Baldwin's colleagues?
Scott Baldwin's colleagues are Cindy Larson, Leandro Oscar Alves, Michelle Wilcoxson, Jamie Schussman, Carmen Kiefer, Lauren Toole, Cpa, Candi Rathjen-Nowak.
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