Acquired by Twitter• Launched data streaming ecosystem GTM that generated 2+ million in pipeline in less than three months, plus six Q4 PoC’s (more than all of 2018/most ever in a quarter)• Developed new product positioning, web site, collateral/case studies, and social media programs with customer-centric voice, championing, and validation • Rebuilt the sales deck from 32 slides to 6 then shortened the solution demo from 40 minutes to 8 and created a public 2-minute solution experience • Lean team of two part-time consultants—pushed FTE and discretionary spend back into the organization to focus on competitive solution requirements and customer satisfaction• Worked directly with Prod/Eng to help identify roadmap changes to drive market penetration—created fast-start apps to improve ease of use• With reduced marketing spend Y/Y—increased website traffic >27%, demo requests increased >23% plus >32% growth in social media engagement consistently Q/Q• Managed the SDR team from <40% to 100% of goal in less than one month

• Globally recognized for solving a board-level risk—by improving employee engagement, alignment and leadership trust for the 4000 employees of SAP Silicon Valley from 53% to 88% within 2.5 years• Launched and scaled innovation programs: Analytics, Blockchain, Design Thinking, Blockchain, Machine Learning, and User Experience across SAP • Go-to-market support for cloud strategy and innovation partnerships: Google, AWS, Azure, Apple, Nvidia and Slack • Delivered the highest rated Developer Kickoff conference, with a 94% approval rating, to over 2,000 SAP developers• Drove large and small acquisition integrations, real estate/location management, ISO audits, sustainability and government relations• Raised SAP’s employer of choice standings from below 100 (2013) to 28th in the US and 6th in the Bay Area (2018 Fortune’s Best Places to Work) and created the SAPsv brand and voice. Closed the gender pay gap for SAPsv • Winner of the 2015 Global Marketing Award “Risk Taker” and recognized by employee/leadership vote, as a top Silicon Valley leader for the past 4 years

• Launched disruptive GTM strategies that outmaneuvered competitors, empowered SI partners, and accelerated company growth in new markets• Launched the Powered by SAP HANA brand and supporting programs for ISV’s and Startups • Drove $40M in incremental license revenue through creation and delivery of low cost partner enablement events in the second year of solution GTM• Named to SAP High Potential in 2012/13/14. Top 5 finalist in the Multiplier of the Year Award (Wiseman Group) and recognized as SAP High Potential in 2013.• In 2013, more than doubled site visits, length of stay and content for saphana.com with an 87% user satisfaction rating • Grew SAP HANA and SAP Technology social media engagement, content and campaigns by 90%, with a reduced staff • Launched HANA co-marketing program that raised €6 million in 2014 and executed low-cost partner enabled events that created 30 million in incremental license revenue in 2013 Built first SAP HANA Marketplace in 90 days under budget with no additional resources• Direct commerce integration with PayPal (an SAP first) and SAP Store international commerce engine • Broke new legal and technical ground with cloud based free trails of SAP software• Exceeded design and functionally expectations of Board Member Sponsor—launched during the Executive Board Member and CTO’s SAPPHIRE keynote2011-12, served as special projects support for sales and marketing leadership—including Keynotes, new solution demos, sales enablement iPad application, HANA OneBox and competitive response programs. • Leader in the development of the SAP HANA Startup Program—created the blue print for the SAP Startup Forum • Launched the Powered by SAP HANA brand and supporting programs for ISV’s and Startups

• Created and managed shelfware program to drive pipeline and reduce sales credit risk, while increasing solution usage & customer satisfaction—achieved 140% of plan • Recognized as SAP High Potential Group (Top 1% of SAP Employees) for 2009• Ecosystem enablement program resulting in a weekly push of materials with an average audience of 250+ SI partners with over 10K downloads in the first six months • Leveraged the SAP System Integrator (SI) Ecosystem to drive thought leadership ahead of SAP Marketing and SAP Solution Management • Recognized as SAP Business User 2007 Top Achiever Award

First dedicated marketing employee to join Virsa reporting to the COO. Launched a new brand, website, and solution collateral for Virsa. Developed the first trial versions of the Virsa Firefighter™ software—resulting in over $340K new revenue within the same quarter of launch (17X ROI & 14% of Revenue in Q3 2005.) Assisted in the establishing of a reseller agreement with SAP, go-to-market partnerships with Deloitte, Protiviti, and PwC. Acquired by SAP in May 2006

Delivered search engine optimization, corporate branding and solution/product positioning. Developed creative copy and design for market awareness promotions, direct and channel lead generation campaigns. Strategy and delivery of Advertising (traditional and new media) Public Relations, Investor Relations, Event Marketing, Channel Marketing and Product Marketing.

LoudTribe is a boutique marketing communications firm. Executing full service marketing communications including lead generation campaigns, competitive analysis, RFP fulfillment, software product launches and production of sale’s kit materials. Clients include, B2B high technology software enterprises and government institutions. Responsible for generating and closing over $250K of new business revenue within 12 months of launching LoudTribe.

Direct report to the CEO, responsible for business development, corporate communications and product marketing. Launched multiple new product awareness campaigns including print, new media, transit, and broadcast. Leveraged MarketFirst software to develop rules based lead generation eMarketing campaigns. Maintained marketing and sales database in SalesLogix. Produced copy and design elements for campaigns as well as managed outside agencies. Developed and executed an Executive Seminar Series with over three thousand attendants nationally—resulted in $1.3 million in first quarter sales. Redesigned collateral ID system—saving over 30% in production costs.

Responsible for working with Account Executives and engineering team to determining customer requirements, mapping the MarketFirst solution to customer needs, building and demonstrating customer specific demonstrations and helping address all requirements leading to closing the customer sale. Closed 7 new accounts resulting in 125% above quota. Developed copy and collateral to help align communications to increase sales.

Brand management and account management for Onsite installations—which included new media marketing, electronic art production, traditional media placement and digital asset management. Helped write, format, and deliver high profile proposals. Formed a strategic alliance between CKS and Applied Graphics Technologies.