Scott Leblanc Email & Phone Number

Providing remote and on site optimization consulting & web development for e-commerce SEO, UX, AB testing, Analytics and product enhancement projects. Working with great brands like CARA, XE, Hubstaff, Canadian Olympic Committee, The Canadian Resident Matching Service (CaRMS) & more

Toronto, Canada Area

SHOP.CA is one of Canada's largest e-Commerce destinations and fastest growing retailers.Launched in July 2012, SHOP.CA offers Canadian consumers an easy, compelling and convenient shopping experience that is differentiated through vast selection, exclusive sales events, service and a loyalty program that has millions of active members. SHOP.CA offers.

Toronto, Canada Area

• Pre-launch founding team member
• Technology & Architecture strategy, R&D and selection of related 3rd party tools
• Optimize user experience (AB testing, User test groups, etc)
• SEO research, strategies and implementation
• Optimize revenue growth potential
• Research & development of platform performance optimization

Canada & Germany

Synesty provides a hosted data automation platform which gives you the power to create and manage reusable data processing jobs on the fly. Saves valuable development time, reduces server downtime and hours of hands-on manual work so you can focus on your core business.Responsible for product design, user experience, marketing and strategic planning.

• Create and prioritize product roadmap for rapidly growing e-book and e-reader commerce websites and mobile device stores.
• Communicate and manage product vision to 6-8 member scrum/agile development team and manage scope and direction through entire product development life cycle.
• Sales & traffic conversion optimization, SEO, SDLC, Google Analytics & Optimizer, A/B testing, overall user experience
• Analyze internal and external market trends through site analytics and competitive research to ensure product / conversion performance and communicate opportunities to business stakeholders.
• Managed a cross functional team to deliver North American newspaper and magazine e-subscriptions across web, iPad / iPhone and e-reader platforms.
• Partner implementations for mobile web store functionality with global companies such as we Pandigital, Nextar and Asus.

• Identify gaps in SaaS based ecommerce / auction platform, develop product requirements, deliver to management and/or developers and support through to release.
• Working with diverse clients such as NHL, Dell, Sirius XM, Kraft & more
• Develop and manage product roadmap to best balance market needs, sales opportunities and internal priorities for operational excellence.
• Established industry leading time to market and differentiator by designing and developing content management system to build and manage ecommerce storefronts.
• Responsible for providing product evaluations of potential acquisition deals ranging in value from 5M – 50M.
• Engage customers as product expert to establish relationships and gain market insight.

- Manage web development standards and best practices- Review and scope existing and prospective client projects- Participate in client calls and meetings along with sales or services- Technical guidance as required by web developers, sales or services- Support HR related issues expressed by web development team- Develop and implement eCommerce and auction.

- Coding and graphics for eCommerce and auction websites and related projects. Environment: HTML, JavaScript, Flash/Action Script, Net.data, Velocity, Photoshop, Illustrator- Review and scope existing and prospective client projects- Work directly with clients to support new implementations or features

• Develop user interface enhancements and concepts for existing and new feature sets.
• Designed messaging notification concept to allow visibility across different communities
• Design and mock up proposed improvements for management and technical teams.
• Photoshop, Illustrator, HTML