Scott Leong Email & Phone Number

San Ramon, Ca, Us

Manages external brand agencies scopes, budget, and project workDevelops brand strategy and identity based on key business goals and prioritiesProvides brand coaching or trainings to help cross functional stakeholders develop work within corporate brand identity standardsConsults with key internal business partners on brand standards and serves as a steward of company policies and trademark considerationsDefines how Chevron shows up in places where the brand has not yet been established, and re-defines how Chevron shows up when updates to the brand system are requiredScales and optimizes brand tools (training platforms, resource website, templates, etc.) and devises ways to improve brand application throughout the organizationOversees a brand help desk and provides guidance to junior brand advisors managing help desk inquiries

San Francisco, Ca, Us

Partnered with external marketing and product teams, in the development and execution of best-in-class marketing campaigns for products that went on to exceed revenue goalsDeveloped the positioning, feature set, fact sheet, and messaging strategy on products that drove over 500K impressions with over 200 media outlets leading to over 1 million pre-registered usersCollaborated with cross-functional teams in the development of talking points and scripts for consumer facing presentations and key announce/launch activitiesReviewed all creative assets and creative briefs to ensure they supported the messaging strategy to tie into broader franchise marketing beats, giving products to at least a 10% increase in salesWorked closely with product development teams to create and maintain marketing materials for executive presentations

San Francisco, Ca, Us

Coordinated with external partners on the delivery of marketing assets on all Star Wars games for Lucasfilm review including Battlefront, Lego Star Wars: The Force Awakens, and Galaxy of Heroes with over $500M in salesTracked product schedules and key campaigns for Star Wars games across the product portfolioDisseminated marketing plans and updates to internal teams at Lucasfilm for alignment on product goals between Production, Marketing, Creative and Franchise teamsEstablished processes for reviewing marketing assets for all Star Wars games

Managed film and TV availabilities and pricing for over 15 film studios, including The Walt Disney Company and Warner Brothers, on Google PlayCommunicated regularly with domestic and international partners to keep the Google Play platform accurateCoordinated with internal teams such as Business Development, engineers, and merchandising teams to execute on contractual agreements and drive key initiatives

Supported 20 external sales representatives and wholesale companies across the United StatesEducated customers on all new products as well as acceptable alternatives for items out of stockCoordinated inventory between internal warehouse staff, purchasing manager, sales representatives, and customers

Educated Chinese students ages 4-16 at an English preparatory school and Kindergarten in Beijing, China.Developed middle and high school lesson plans for multiple subjectsPrepared weekly preschool and kindergarten English lessons.