Scott Lerner Email and Phone Number

• Responsible for User Experience audits for multiple clients. Audits would include both desktop and mobile experience with analysis of how those align to the business goals and customer expectations.• Responsible for developing testing strategies for multiple clients to improve business KPIs targets. Some recent successes include: • Recommended a client to focus on a specific user flow choke point which unlocked an estimated $3MM incremental revenue annually. • Lead one client to focus on mobile UI implementation and testing which resulted in >100% lift to conversion to unlock it as a significant sales channel

• Shepherded the cross team platform implementation of the Demandware platform to facilitate the business goals of a Direct to Consumer model on a traditional eCommerce platform.• Increased Demandware platform adoption across 15 brands sites including Proactiv, Wen by Chaz Dean, and Meaningful Beauty.• Manage the team responsible for implementation and migration of Guthy-Renker sites on the Demandware platform and day to day marketing support.• Lead the team that gathered business and technical requirements, coupled with Use Cases to facilitate stakeholder understanding and sign off.• Manage third party development firms and cross-functional work to deliver on larger initiatives• Lead the team’s adoption of an agile planning and development methodology.

Worked for multiple start up companies providing Product and Project Management services to support marketing initiatives. Initiatives included e-commerce platform migration, ad server integration, email and SEM campaigns for companies including Slingshot Labs, eForce Media, and others.

I was responsible for the primary tool used by the company that included management of product inventory, product attribution, finance, and client services for four countries. I designed a separate product that managed classification of product listings by an outside vendor which fed the results into the classification engine to improve automated product classification. I was also responsible for achieving Sarbanes-Oxley compliance on the platform when the company was purchased by E.W. Scripps.