* Manage staff (including direct, indirect, and matrixed) and project timelines* Manage project development and execution from initiation through closure; accountable for the project along with the project sponsor* Work with the project sponsors and stakeholders to ensure projects are fully defined, and assist in developing any supporting documentation needed e.g.; BRD, SOW, Brief, Project Charter, et al.* Clearly communicate expectations to project stakeholders; act as a mediator between stakeholders and team members* Estimate project timelines, level of effort and cost* Create, update and maintain project plans and schedules to keep project teams aligned & maintain accurate project forecasts and statuses* Manage team assignments and balance workload in a deadline driven environment* Track and report on project milestones and provide status reports to project sponsors and stakeholders* Effectively apply our methodology and enforce project standards & governance* Manage change control process; perform risk assessments and analysis to identify and document impact of any proposed changes, ensure change requests are documented and stored appropriately* Monitor performance against quality goals and implement corrective action as needed; ensure work product accuracy before delivery to client* Ensure all project artifacts are maintained in our centralized collaboration tool (Basecamp)* Safely crash unsuccessful or re-prioritized projects* Build and maintain knowledge of clients’ business, competition and industry trends; provide assistance & advice to aid in developing strategic approaches to the development of solutions

- Cultivated relationship with 15-20 clients, within a variety of verticals, while helping to maintain overall client satisfaction- Acted as a dedicated resource to discuss new initiatives/projects and best practice advice to nurture relationship, including consulting on new strategic initiatives, and rolling out new products & releases- Analyzed client KPI metrics (opens, clicks, CTO, etc.) to help understand existing programs while recognizing additional consumer touch points to help build activity and transaction rates- Retained and expanded the accounts by generating revenue through consultative selling, outstanding client service and cultivation of strong relationships- Managed team of 6-8 Account Managers with a focus on program growth and strategic thought leadership, overseeing day-to-day processes, issue management and resolution, project scoping and management, as well as email program maintenance- Trained clients on the functionality of two (2) web-based applications and became the knowledge reference for clients and internal staff- Maintained and analyzed client fulfillment patterns while focusing on underlying issues to eliminate recurring account problems- Identified areas of growth within cross-channel marketing through various acquisition methods, social media, life cycle marketing, and mobile opportunities - Identified potential client projects, proposed pricing, and managed negotiations and fulfillment- Cross-partnered and consulted with internal technological, creative, deliverability, compliance, and strategy teams to help achieve client initiatives- Kept clients in tune with latest technologies, industry best practices, and trends through both annual and quarterly business reviews - Identified potential client projects, proposed pricing, and managed negotiations and fulfillment- Effectively and powerfully communicated the value proposition to existing customers and coordinated and lead periodic account reviews

Responsible for owning existing client relationships, retained and expanded the accounts by generating revenue through consultative selling, outstanding client service and cultivating strong relationships. Focus was on program growth and strategic thought leadership, overseeing day-to-day processes, issue management and resolution as well as email program management.- Maintained and analyzed client fulfillment patterns while focusing on underlying issues to eliminate recurring account problems- Monitored client preferences, identified and evaluated additional business opportunities with current clients to determine focus of growth and/or sales efforts- Identified potential client projects, proposed pricing, and managed negotiations and fulfillment- Worked in collaboration with clients and internal business units.- Forecast and tracked sales revenues and activities in a timely manner using customer relationship management (CRM) system and/or other tools.- Effectively and powerfully communicated the value proposition to existing customers and coordinated and lead periodic account reviews

Developed and deployed highly targeted and relevant email marketing campaigns to permission-based subscriber lists to leverage CRM data for a variety of B2B and B2C to businesses, such as retailers (Starbucks, Adidas, SuperValu), travel service providers (Holland America) and financial service providers (Visa).- Used A/B testing to measure and maximize metrics to grow and improve program- Developed long- and short-term marketing plans- Collaborated with product development on new ways to leverage technology and data as to increase efficiency and maximize ROI- Created and analyzed various reports on email metrics- Strategically organized and managed storage, importing and exporting of data, segmenting data to identify audiences for targeted email campaigns- Concurrently managed multiple project schedules, ensuring stakeholders were on course and up-to-date on any and all revisions- Monitored and improved deliverability and measured traffic and effectiveness by integrating third-party services, including Return Path, Coremetrics and Google Analytics- Utilized written and verbal communication skills, as well as HTML proficiency, for editing, proofing and copy writing- Trained clients and new employees on web-based application

Maintained and edited content for corporate website. Managed customer database, created and edited images and produced marketing materials and product listings for trade shows.- Improved accuracy of materials and increased number of products on website over 80%

Researched, designed, developed and maintained product documentation and online help in temporary position.- Improved quality of documentation, reducing typos and errors

Managed projects for Internet team of 7 developers and 1 graphic designer.- Increased productivity of developers 25%, resulting in a timely release of new application

Developed, constructed and maintained corporate website using DreamWeaver 3.0, Photoshop 6.0, JavaScript, and HTML.- Managed website by producing, editing and proofing all content- Edited content for new associations, spotlighting events and placement of material