Scott Lindenberg Email & Phone Number

South Carolina, United States

Columbia, South Carolina Area

Real estate acquisition and rental property management.

Columbia, South Carolina Area

Columbia, South Carolina

• Oversee strategic communications for the South Carolina Treasury including marketing and branding, media and public relations, publications, Web and social media, and internal communications.• Act as the Treasury’s formal liaison with the media, Legislature and public. • Develop and disseminate news releases, official statements, columns, speeches and social media posts.• Manage social media accounts via Hootsuite including Twitter, Facebook, YouTube, Flickr and LinkedIn.• Plan, develop and schedule email campaigns for constituent, media, and legislative communications. • Organize media events including press conferences, interviews and phone banks. • Manage all copy and multimedia content on the Treasury website – www.treasurer.sc.gov.• Develop promotional materials including brochures, newsletters, trade show materials and presentations.• Work with senior staff to predict negatively-impactful legislation and craft communications to shape public opinion through awareness, education and action-oriented campaigns.

Columbia, South Carolina Area

• Managed a $900,000 annual budget predominantly funded through self-generated advertising revenue.• Oversaw four full-time staff members, two graduate assistants and over 100 student employees. • Responsible for the financial and operational success of a student-run daily newspaper (8,000 daily circulation), quarterly magazine, television station (cable, online) and radio station (broadcast, online).• Forecasted advertising sales in print, digital, social and mobile platforms and adjusted budgets accordingly. Conducted focus groups and readership studies to gauge shifting media consumption habits and determine technology investments. • Launched the first collegiate HD radio station (WUSC-FM and HD1) in South Carolina. • Launched the first responsive website for USC’s daily student newspaper integrating marketing, editorial content, online advertising and social media. Increased inbound traffic by 43 percent through social media, email marketing, tabling, street marketing, and vendor booth campaigns.• Executed multi-faceted marketing campaign to enhance The Daily Gamecock’s Twitter presence making it the fourth most-followed media outlet in South Carolina.• Managed relationships with the Carolina community (e.g. faculty, staff, students, alumni, parents, donors, incoming freshmen and transfers) through multimedia and social platforms.• Launched the first collegiate newspaper mobile application in South Carolina for IOS and Android. • Oversaw training and hands-on engagement for over 350 students in print, broadcast and online media, advertising sales and graphic design each semester. • Enhanced USC’s emergency alert system by building an emergency studio, auxiliary transmitter and launching the statewide Alert FM system.

University Of South Carolina

• Utilized blended techniques for an advanced public relations writing class in the College of Mass Communications and Information Studies.• Instructed students in writing a variety of public relations materials including news releases, pitch letters, fact sheets, columns, letters to the editor, backgrounders and biographical sketches.• Trained integrated strategy to target appropriate audiences through earned, controlled and social media.

• Served in multiple leadership roles including Programs, Awards and Treasurer.• Worked with leadership team to achieve national recognition as "Best Programs" while serving as Programs Chair in 2011. • AAF of the Midlands was named national "Club of the Year" in 2011, 2013 and 2014.

• Implemented communications campaign for nationally recognized large-scale public art projects. • Designed and developed marketing materials including press releases, media kits, feature articles, fact sheets, backgrounders, brochures, direct mail, development and online materials. • Promoted and managed grants for art proposals in conjunction with the SC Arts Commission and the Richland and Lexington County public art committee.

Nominee And Graduate

Master, Mass Communication

Bachelor Of Science, Communication

Activities and Societies: WODU College Radio Golden Key National Honor Society Lamdba Pi Eta National Communication Honor Society

Education record

Education record