Scott Toney Email & Phone Number

Seattle, Washington, United States

• Spearheaded EOT Club Membership program, driving a 200% increase in annual revenue by attracting 100+ members
• Led product vision, strategy, and feature prioritization across cross-functional teams, transforming the customer journey through iterative design and ongoing improvements to the Club Membership system.
• Conducted extensive A/B testing and user analysis, improving product features by 30% in user engagement and 20% in satisfaction
• Optimized product design using Figma, implementing key features such as recommendations, progress bars, and web pages that increased user engagement by 30% and improved overall satisfaction ratings by 20%.
• Designed and launched donation and Club EOT landing pages, enhancing engagement and conversion rates by 25% through a user-first design approach that reflects strategic objectives.
• Managed product backlog using Trello, crafting detailed user stories and personas that ensured features aligned with both short-term and long-term strategic goals, incorporating Agile methodology principles.

Philadelphia, Pennsylvania, United States

• Ivy League Champion
• 1st Team All-American (5th at Nationals)
• 2024 Academic All-Ivy
• School Record Holder
• IC4A Champion
• 3x NCAA Division I Track & Field Finals Qualifier

Remote

• Collaborated with cross-functional teams, including product, engineering, and marketing, to develop the HBCUFI-Lookbook, facilitating over $75 million for 40+ underrepresented companies
• Established and implemented KPIs for Limited Partners, providing the data-driven foundation for future investment strategies—mirroring the focus on measuring and evaluating success within product initiatives
• Transformed manual reporting processes by developing an automated limited partner system, increasing efficiency by 130%, which is directly applicable to modernizing technology platforms
• Sourced hundreds of potential limited partners on $40 million fund targeting Black colleges and universities, specifically aiming at expanding fund's investor base, fostering impactful collaborations, and amplifying.

• Designed comprehensive marketing strategy with specialized focus on advancing their social media pages
• Leveraged insights gained from targeted Gen Z surveys to curate impactful Instagram and Snapchat campaigns, tailoring content to resonate seamlessly with this specific demographic
• Developed innovative revenue-generating strategies by synergizing two distinct fundraisers, strategically aligning them with social media channels to significantly amplify Gen Z web traffic and engagement
• Utilized social media to create "Artist Spotlight", resulting in a 22% increase in user retention rate in first month

Master'S Degree, Information Management

Dual-Specialization: Program/Product Management & Consulting (PPMC), Business Intelligence (BI) Dean’s Academic Scholarship Men's Varsity.

Bachelor'S Degree, Finance

Activities and Societies: Men's Varsity Track and Field, Penn Mentor, Penn Esports Club (League)

Education record