Scott Toney Email & Phone Number

Seattle, Washington, United States

• Spearheaded EOT Club Membership program, driving a 200% increase in annual revenue by attracting 100+ members• Led product vision, strategy, and feature prioritization across cross-functional teams, transforming the customer journey through iterative design and ongoing improvements to the Club Membership system.• Conducted extensive A/B testing and user analysis, improving product features by 30% in user engagement and 20% in satisfaction• Optimized product design using Figma, implementing key features such as recommendations, progress bars, and web pages that increased user engagement by 30% and improved overall satisfaction ratings by 20%.• Designed and launched donation and Club EOT landing pages, enhancing engagement and conversion rates by 25% through a user-first design approach that reflects strategic objectives.• Managed product backlog using Trello, crafting detailed user stories and personas that ensured features aligned with both short-term and long-term strategic goals, incorporating Agile methodology principles.

Philadelphia, Pennsylvania, United States

• Ivy League Champion• 1st Team All-American (5th at Nationals)• 2024 Academic All-Ivy• School Record Holder• IC4A Champion• 3x NCAA Division I Track & Field Finals Qualifier• CSC Academic All-District• USTFCCCA All-Academic

Remote

• Collaborated with cross-functional teams, including product, engineering, and marketing, to develop the HBCUFI-Lookbook, facilitating over $75 million for 40+ underrepresented companies•Established and implemented KPIs for Limited Partners, providing the data-driven foundation for future investment strategies—mirroring the focus on measuring and evaluating success within product initiatives• Transformed manual reporting processes by developing an automated limited partner system, increasing efficiency by 130%, which is directly applicable to modernizing technology platforms• Sourced hundreds of potential limited partners on $40 million fund targeting Black colleges and universities, specifically aiming at expanding fund's investor base, fostering impactful collaborations, and amplifying financial backing for these institutions

• Designed comprehensive marketing strategy with specialized focus on advancing their social media pages• Leveraged insights gained from targeted Gen Z surveys to curate impactful Instagram and Snapchat campaigns, tailoring content to resonate seamlessly with this specific demographic• Developed innovative revenue-generating strategies by synergizing two distinct fundraisers, strategically aligning them with social media channels to significantly amplify Gen Z web traffic and engagement• Utilized social media to create "Artist Spotlight", resulting in a 22% increase in user retention rate in first month

Master'S Degree, Information Management

Dual-Specialization: Program/Product Management & Consulting (PPMC), Business Intelligence (BI) Dean’s Academic Scholarship Men's Varsity.

Bachelor'S Degree, Finance

Activities and Societies: Men's Varsity Track and Field, Penn Mentor, Penn Esports Club (League)

Education record