Scott Lotts Email & Phone Number

Responsible for developing and executing traditional and digital marketing strategies for 20 Napleton dealerships. Collaborate with corporate team (Owner, Directors) and dealership leaders (GM, GSM, UCM, Service Manager and BDC) to drive sales results. Work with the e-commerce and SEO/SEM staff to align marketing efforts.* Research media, products and vendors to determine appropriate solutions.* Negotiate contracts for Napleton dealers and manage ongoing relationships with advertising vendors.* Consult with Chicago-based creative, support and legal teams to fulfill advertising programs.* Conduct post campaign analysis, review dashboards and reporting tools to determine advertising ROI.* Proficient in dealer CRM and OEM websites (Market Master, Ad Planners and Co-op).

West Palm Beach, Fl, Us

Responsible for $25M annual revenue performance by leading a 9-person team team selling multi-media advertising/marketing solutions focused in the following categories:• Key Regional Accounts• Automotive Dealerships, Associations, and National Manufacturers• Realtors and Home Builders• Area EmployersCore responsibilities were focused on exceeding revenue goals through sales rep coaching/development, collaboration on account strategies, nurturing key client relationships by engaging directly with key decision makers, and contract negotiation. Broader role included developing product and pricing strategies to meet the evolving marketplace.

West Palm Beach, Fl, Us

Led a newly converged team of sales managers and account executives that sold multi-media advertising solutions to local businesses.

West Palm Beach, Fl, Us

Managed call center that sold print and digital advertising in the automotive, real estate, recruitment, general merchandise, legal, and obituary categories.

West Palm Beach, Fl, Us

Responsible for all automotive advertising revenue from local dealers, regional auto dealers associations, and national auto manufacturers. Led thriving team of 6 account executives.Conceptualized and led development of new print and digital products. • Winner of 2005 Publisher's "Manager of the Year" Award.

West Palm Beach, Fl, Us

Sold advertising solutions to local automotive dealerships. Consulted with Owners, key decision-makers and ad agencies to deliver multi-media solutions that increased client's business. • Generated $4.0 million in advertising revenue in 2003. This was a 20% increase over 2002.• Winner of 2003 Publisher's "Salesperson of the Year" Award.

St. Paul, Minnesota, Us

Established the 'start-up' local online online sales office of newly formed 'new media' division. Hired sales team and led digital sales efforts with cars.com, careerbuilder.com, apartments.com, homefinder.com, and digital display advertising on TwinCities.com.

St. Paul, Minnesota, Us

Plunged into the new world of digital advertising in this newly created position. Led local launch of cars.com product. Sold cars.com digital solution and websites to local auto dealers. Exceeded all revenue and market share goals while maintaining 100% client retention rate.

St. Paul, Minnesota, Us

Award winning sales representative that sold advertising to local auto dealers, regional dealer associations, and national auto advertisers. Grew sales over 200% annually in first full year.