Scott Lougheed Email & Phone Number

Toronto, ON, CA

Chicago, IL, US

Accountable for the Sauces & Condiments portfolios, which including iconic brands such as HEINZ, Miracle Whip, Kraft Dressings and Renée's Dressings

Chicago, IL, US

Lead for the Easy Meals Made Better portfolio, including brand building, strategy and P&L responsibility. Includes brands such as KD (Kraft Dinner), Classico and the fresh breakfast category.

Chicago, IL, US

Led brand building, innovation and communications for the Beverages, Desserts and Infant portfolios, including brands such as Maxwell House, Mio and Jello

Smiths Falls, Ontario, CA

• Led turnaround on 510 Universal Vape portfolio, re-launching full assortment with new, consumer-resonant fill rate and the product vertical's first ever digital awareness campaign, tripling portfolio market share.
• Took on stretch assignment to lead entry into Concentrates market. Led creation of CGC's first Hash offering, including product development, consumer validation, marketing support and commercialization

Smiths Falls, Ontario, CA

• Led all activities related to Spectrum consumer brand-building, including 5-year strategic planning, commissioning Brand Resonance and Patient Segmentation studies to mine key insights and shape Spectrum’s positioning.
• Managed new product innovation pipeline for the portfolio, including Spectrum’s unique CraftGrow™ program

New Brunswick, NJ, US

Brand lead for Allergy & Eye Care portfolio, including REACTINE® and VISINE® brands. Responsible for P&L, brand strategy, marketing campaigns, day-to-day business management and cross-functional team leadership, including development and coaching of an ABM direct report

New Brunswick, NJ, US

• Full P&L responsibility for BAND-AID® brand, one of J&J’s strongest equities, leading the business through a global re-launch that included new portfolio architecture, packaging updates and revenue management.
• Led new, locally-driven “STICK WITH IT” IMC campaign to develop BAND-AID® Skin-Flex® innovation into growth platform for the business, successfully resulting in the 100-year old brand achieving its highest-ever share.

New Brunswick, NJ, US

• Oversaw the restructuring and consolidation of the Digestive Health portfolio, effectively creating a 5-year strategic roadmap that established the role of each of the 9 brands in the portfolio and laid out a plan for.
• Revitalized the ZANTAC® brand by launching the global ‘#PhonesUpForksDown IMC creative, targeted social campaigns and pioneering a first-of-its-kind summer activation involving experiential sampling and geo-targeted.

New Brunswick, NJ, US

• Led the launch and comprehensive marketing strategy for the AVEENO® Absolutely Ageless™ platform, exceeding sales forecast and driving AVEENO® Face Care's highest market share to date
• Pioneered new ethnic strategy across AVEENO portfolio; collaborating with well-known beauty influencers to deliver an integrated marketing campaign with unique creative, 10 large-scale sampling events and targeted.

New Brunswick, NJ, US

• Led product innovation pipeline for POLYSPORIN®, successfully launching Eczema Essentials™ lineup to become the #1 eczema brand within 6 months in market
• Developed and grew POLYSPORIN® Twitter platform (first for J&J). #Polyworthy World Cup Campaign was praised by Canadian Marketing Association online as an innovative example of leveraging the power of social media to.

Mississauga, ON, CA

• Partnered closely with local R&D to develop and re-launch the MAPLE LEAF NATURAL SELECTIONS® brand portfolio in January 2012, demonstrating strong cross-functional leadership across all key functional areas
• Executed an expansive distribution drive & assortment optimization initiative, increasing portfolio sales while reducing the total SKU base by over 60%