Scott Pritchett Email and Phone Number
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Over 25 years experience in the Advertising/Marketing/Sales industries. Extensive experience working with top talent in sales, broadcast programming, and ad-agency personnel. Direct design and oversight of research projects, digital campaigns, yield management plans, & customer relationship management. Broad experience in top and bottom-line goal achievement, sales organization management, internal & external marketing, both conventional and digital.Specialties: Yield Maximization & Revenue Analytics; Certified Gallup Facilitator; Effective Focus Group Question Design (Certified by the Center for Innovation in Research & Teaching) Customer Relationship Management; Ratings & Research Analytics; Website Design; Technical SEO oversight, including URL migration; Writing for Search Engine Optimization; Political Campaign Management; SOAR Analysis; Competitive Positioning; Product Game Plan Execution; Identifying & Developing Sales Leaders; Brand Development; Creating "Best in Class" culture; Strategic Account Management; Community Engagement; Market Research; Change Management; Strategic Re-Engineering.
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Director Of Strategy & DevelopmentRedline Media Group Nov 2013 - PresentDania Beach, Fl, UsPlan, develop, & direct research, strategic initiatives & marketing for client goals & vision. Identify & forecast market trends, competitive analysis, and potential avenues for growth; utilize research and 360 degree evaluation to ensure best possible results. Oversee cohesive strategic direction of campaigns to ensure strategic goals and benchmarks are met. Identify, clarify, implement & monitor business development objectives. Telly Award-Winning Television Campaign for Art Plumbing AC & Electric.
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Program AdvisorUniversity Of South Florida Muma College Of Business Jan 2022 - PresentTampa, Fl, Us -
Director Of SalesLincoln Financial Media Dec 2011 - Nov 2013UsResponsible for overall sales performance of Miami market radio cluster. Implemented Efficio Yield Management system in market and developed Efficio CRM system. Top digital-growth cluster in 2012. Overtook #1 Miller-Kaplan NTR position in market. Brought sports station to first month of profitability in the format. Earned Firehouse Subs 2013 idea-based campaign in entire market competition. University of Florida Possible Futures member. Nova Southeast University Multimedia Conference member. -
Vp/Market ManagerIheartmedia Feb 2008 - Jan 2012New York, Ny, UsResponsible for total performance of cluster operations; began tenure with Q1 actual OIBDAN margin of 30% and forecast 2010 YOY OIBDAN of -16%. Finished year at 40% margin and 2010 YOY OIBDAN of +4%. Gained 5.2 Miller Kaplan points between Q2 and Q4, finishing December alone outpacing the market by 7.8 points. Held #1 cluster position in every category measured by MK. One of six Digital "Top Producer" markets in the country for 2010. "Keys to Success" market May 2010. Regional Winner, Digital RMF ads contest. 4 of Top 5 25-54 stations; In 2011, one of Columbia's stations assumed the #1 ratings position, unseating competition that had held the #1 spot continually since 2004. In Melbourne, improved EBIT over 15% in first 9 months. Single highest internet sales penetration in all of iHeartMedia (Clear Channel) for 2009. Within 13 months, 2nd highest pacing cluster in region out of 46 markets. Was promoted at end of 2nd year to Columbia cluster-- the largest billing cluster in region at that time. Implemented Radio Fusion CRM system. -
Director Of SalesIheartmedia Jun 2002 - Feb 2008New York, Ny, UsJacksonville, FL. Within 3 months, cluster outpaced the market for the first time in 24 months. Drove #2 billing cluster to #1, with over 31M in billings. Cluster "Power Ratio" increased from 1.03 upon arrival to 1.48 by 2007. Share of market increased from 37% to 50.5%. Cluster growth outpaced the market in 2004, 2005, 2006, & 2007. One of 6 managers company wide on "BestRate" yield management development team. Elected by peers to Scarborough Advisory Council for 2 3-year consecutive terms. Top performing cluster in Southeast region in 2007. MBA from CC University. Radio Ink Director of Sales of the Year 2007 finalist. Supervised 8 Sales Managers, 54 Account Managers.
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General Sales Manager, Wzta & Wbgg Miami, FlIheartmedia Oct 1996 - Jun 2002New York, Ny, UsDirectly Responsible for highest revenue units in group-- over $24M. Promoted from Local Sales Manager of WZTA to LocalSales Director for both WZTA and WBGG to General Sales Manager for both; Station(s) finished over-budget and outpaced market four years in a row; Highest revenues versus ratings in group-- (power ratio); Developed CRM system from existing Microsoft Outlook for entire cluster, allowing account management by all 7 stations; "Most Respected Manager" in internal survey; Managed and maximized revenues for large-scale off-air events: ZETAFEST; Mayday Bonzai; Halloweenie Roast; BIG 106 Toy Run; Nutcracker Ball; Trained management staff on TradeWinds inventory management software; AIR Award
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Local Sales ManagerWtfx May 1995 - Oct 1996Took station from 9th billing position to 3rd in 13 months; More than doubled power ratio from a .8 to a 1.7 in 13 months; Created Corporate-Wide Needs Analysis System; Recognized as Most Respected in Market; Silver Microphone Award Winner.
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Account ExecutiveWqmf Feb 1991 - Apr 1995Company's top biller for 1994; Highest Direct % on Staff; Louisville's Dale Carnegie Sales Champ, 1993
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Account ExecutiveHenson Broadcasting Feb 1988 - Feb 1991Left as company's top biller for 1990, including University of Kentucky sports. Initiated time-brokering.
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Account Executive; Air PersonalityReising Radio Partners, Inc Qmix, Mojo And Korn May 1987 - Feb 1988Wrote and produced nationally award-winning commercials; worked on-air midday shift weekends.
Scott Pritchett Skills
Scott Pritchett Education Details
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Indiana University Bloomington Honors DivisionBusiness And Psychology.
Frequently Asked Questions about Scott Pritchett
What company does Scott Pritchett work for?
Scott Pritchett works for Redline Media Group
What is Scott Pritchett's role at the current company?
Scott Pritchett's current role is Director of Strategy & Development at Redline Media Group.
What is Scott Pritchett's email address?
Scott Pritchett's email address is sc****@****ett.com
What is Scott Pritchett's direct phone number?
Scott Pritchett's direct phone number is +195498*****
What schools did Scott Pritchett attend?
Scott Pritchett attended Indiana University Bloomington Honors Division.
What are some of Scott Pritchett's interests?
Scott Pritchett has interest in Economic Empowerment, Education, Science And Technology, Animal Welfare, Arts And Culture.
What skills is Scott Pritchett known for?
Scott Pritchett has skills like Identifying And Developing Sales Leaders, Proven Success In Large And Medium Markets, Brand Development, Creating "best In Class" Culture, Strategic Re Engineering, Change Management, Market Research, Inventory Management, Sales, Culture, Leadership, Radio.
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