Scott Lumsden Email & Phone Number

Grey Bruce / North Huron

www.wow1day.comWOW 1 DAY PAINTING has revolutionized the residential painting industry by offering customers a unique service model and level of professionalism currently not found in the industry. Yes, we do complete painting projects in one day! It's a bold consumer offering - but we take pride in being bold. Do you remember when FedEx came up with the crazy idea to deliver packages overnight?We're building a world class brand in a very fragmented industry that lacks professionalism and is ripe for reinvention. We've all heard horror stories about sketchy contractors that don't deliver on their promises. Our mission is to take the ordinary business of painting and make it an exceptional customer experience.

Markham, On

Led sales and product marketing for the equipment business of a $30M+ sporting goods company.• Developed commercial strategies that grew sales and distribution results more than 15% for B2B and 20% in D2C, and overall sales targets by 12% • Achieved double-digit EBIT growth exceeding global expectations by more than 10% year on year• Created Strategic Business Plans (SBP) and the Go to Market (GTM) strategies for four distinct categories outlining product requirements, targets, and Channel Right Assortments (CRA) for national key accounts• Created and led the marketing strategy implementation to drive key initiatives and the brand through local events, print media and web-based platforms• Collaborated with the global team to develop and activate the Key Business Drivers (KBD) and Key Performance Indicators (KPI) that increased sales in local and national channels• Conducted market assessments to ensure all metrics related to pricing strategies and profitability were inline with local and global expectations

Annecy, France

Creation of new product and marketing strategies to support the growth in the snow sports categories.• Built GTM strategies focusing on the geographical and varying needs for EMEA, North America and Asian channels with focus on delivering compelling messages to consumers• Delivered product and GTM presentations to global key accounts, local subsidiary groups and sales representatives that ensured we had a unified message for our business partners • Authored Idea to Product (I2P) and Reason to Believe (R2B) briefs developed for design and R&D teams to execute focused product development• Identified key needs in the global landscape to develop what resulted in long term growth in sales value and market share (MS)• Conducted on-site market assessments twice per year globally to synthesize and prioritize immediate needs and near-term trends to prepare teams to accelerate • Identified and recommended key product features to be integrated with focus on the US market which resulted in doubling MS in two years• Exceeded the global mandate of reducing SKU’s by 30% in 3 years while continuing to grow sales by more than 5% and increase MS by 3%

Markham, On

Led sales and product marketing for the equipment business of a $30M+ sporting goods company.• Developed commercial strategies that grew sales and distribution results more than 15% for B2B and 20% in D2C, and overall sales targets by 12% • Achieved double-digit EBIT growth exceeding global expectations by more than 10% year on year• Created Strategic Business Plans (SBP) and the Go to Market (GTM) strategies for four distinct categories outlining product requirements, targets, and Channel Right Assortments (CRA) for national key accounts• Created and led the marketing strategy implementation to drive key initiatives and the brand through local events, print media and web-based platforms• Collaborated with the global team to develop and activate the Key Business Drivers (KBD) and Key Performance Indicators (KPI) that increased sales in local and national channels• Conducted market assessments to ensure all metrics related to pricing strategies and profitability were inline with local and global expectations

Montreal, Quebec, Canada

• Oversaw the snow sports industry across Canada as part of an eleven-member board• Led the collection of sales data to allow for accurate market share and sales volumes per brand• Collaborated in the execution of the industry trade shows

Woodbridge, On

Oversaw the vision for five brands of this Canadian based golf and apparel company• Created the strategy and business plan to showcase our brands and drive sales within a challenging environment which produced growth in excess of 15%• Worked with the sales agents, local design team and product managers to grow and diversify the retail distribution channels as well as enter the US market• Supported several professional athletes representing our brands through the PGA, Nationwide and Canadian golf tours and providing exposure of our products through television and print media

Concord. On

Responsible for the management of the winter sports equipment and inline skate product and sales divisions.• Built the pricing, forecasting and budget strategy to drive growth of 10% year on year of four distinct product categories • Provided sales support for the national key accounts for pre- and mid-season that delivered more than 15% growth and significantly more exposure to the brand• Developed and led product sales training for our 20 territory sales and marketing representatives in a collaborative approach• Collaborated with the global team in product development to support our unique Canadian geographical marketplace

Kelowna, Bc

Oversaw the sales and marketing for the BC Interior of hard and soft goods• Worked with independent accounts to develop product mix and marketing initiatives to promote and drive sales of the brand• Grew territory by 10% within first season while maintaining focused distribution within a highly competitive marketplace• Developed high impact resort consumer demo events in combination with retail partners to drive sales at a local level