Scott Lusk Email and Phone Number
Scott Lusk work email
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Scott Lusk personal email
I enjoy difficult PR.As an intuitive strategic communications executive and corporate spokesperson with agency and in-house roles, I've been the driving force behind transformative corporate communications, B2B/B2C marketing, public affairs, and crisis and reputation management initiatives across pharmaceutical, healthcare, renewable energy, and technology sectors.Under my guidance, companies, associations, and communications firms have experienced transformational growth in revenue and recognition. I've carved a niche in devising impactful industry-level campaigns with a nationwide resonance. A case in point is the groundbreaking communication program I built for the Biosimilars Forum. I highlighted critical healthcare issues while positioning prominent pharmaceutical companies as advocates for accessible biosimilars.My track record extends to bolstering the media outreach and crisis management programs for a $4B Solar & Wind Renewable Energy Company to championing the formation of a 501(c)(4) Solar Energy Industries Association (SEIA) to counter disinformation campaigns. The approach I employ is one of innovation and results-driven strategies. My leadership acumen, team-building and mentoring abilities, and knack for translating complex ideas into compelling narratives are the pillars of my success. I'm poised to bring my transformative leadership and strategic communication expertise to organizations ready to make their mark.SPECIALTIES:Corporate Communications and BrandingPublic Affairs and Government RelationsCrisis Management and Issue MitigationThought Leadership and Media RelationsStrategic Advocacy and Stakeholder Engagement
Signal Group Dc
View- Website:
- signalgroupdc.com
- Employees:
- 44
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Executive Vice President, Public Affairs And Communications; Signal Group Marketing LeadSignal Group DcWashington, Dc, Us
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Executive Vice President, Public Affairs & Communications; Signal Group Marketing LeadSignal Group Dc Apr 2023 - PresentWashington, District Of Columbia, UsLead strategic communications for agency clients, creating strategies encompassing marketing, outreach, crisis mitigation, PR, thought leadership, media training, and policy change across healthcare, pharmaceutical, renewable energy, and nonprofit sectors. Achieved a 300% increase in new business and a 25% growth in average account size. Oversaw communications and digital teams of more than 10 employees. Led accounts with retainers of more than $2M. Biosimilars ForumCrafted communications for a leading pharmaceutical association, including Biogen, Pfizer, Coherus, Sandoz, and other major pharmaceutical companies. Led media outreach, thought leadership, and policy communications. Orchestrated grassroots support for state and national policy changes, partnering with 50 patient orgs. BayWa r.e.Headed media outreach, communications, and crisis management for a $4B renewable energy firm focusing on solar and wind energy. Established thought leadership pillars for the 11-member executive team.Solar Industry 501(c)4 OrganizationEstablished an industry 501(c)(4) initiative, enabling the US solar industry trade group to combat disinformation campaigns. Secured a competitive annual contract surpassing $1M. Led market analysis, evaluating traditional and social media domains for an improved messaging platform, website, and targeted grassroots resources.Real Estate Investment TrustLed communication to the federal government and 10 cities, positioning the $17B investment trust as a leader in the iSFR housing market. Directed digital campaigns to rectify macro- and micro-housing sector misinformation.
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Vice President, Public Affairs & CommunicationsSignal Group Dc Sep 2021 - Apr 2023Washington, District Of Columbia, Us
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Vice President, Public Affairs And CommunicationsMarathon Strategies Llc Oct 2019 - Sep 2021New York, Ny, UsPioneered a communications program for this $28 billion US staffing agency, encompassing B2B and B2C messaging platforms, thought leadership pillars, differentiation strategy, and a 1-year editorial calendar. Crafted executive communications such as videos, op-eds, podcasts, earned media, and keynotes for 5 C-suite leaders.Cannabis Information ProjectEstablished a consortium representing the top 11 cannabis companies with a combined revenue of $1 billion, unifying competing enterprises with a cohesive brand, positioning strategy, leadership structure, and website and collateral development. worked throughout COVID-19 to have medical and adult-use cannabis dispensaries deemed as an essential business and positioned the group as #1 resource for factually accurate industry data by planning and executing communications strategy, while leading award-winning efforts to keep the industry viable during COVID-19.Husch Blackwell Oversaw crisis management during controversies related to the presidential election's press leaks at a $350M corporate law firm. Led crisis simulations, media training, and town hall sessions for 750 attorneys across 18 cities. Designed a transition plan and thought-leadership program for the incoming Chair. -
Lead, Public Affairs & Strategic Communication: Mid-AtlanticKaiser Permanente Jun 2017 - Oct 2019Oakland, California, UsLed an integrated managed care consortium across Maryland, Virginia, and the District of Columbia, creating a content strategy, messaging platform, and publishing calendar to align external and internal communications, impacting 780,000 members, 10,000 staff, and the public.Honored with the 2018 Business Reputation Award and the 2017 Original Thinking Annual Award. Led corporate communication and issue management in MD, VA, and DC, serving as spokesperson and providing executive media coaching on labor relations, malpractice lawsuits, and restructurings.Spearheaded regional and national campaigns, almost tripling media coverage across print, digital, and broadcast platforms from 80 to 220 within 2 years. Established a 40-member speaker bureau of KP champions, SMEs, and physicians for engaging with press analysts and public officials while overseeing message development, training, and outreach efforts for Medicare and Medicaid. -
Manager, Social Media Marketing: Mid-AtlanticKaiser Permanente May 2016 - Jun 2017Oakland, California, UsElevated social media marketing and PR efforts, increasing total impressions from 500,000 to over 36M with a 4% engagement rate and raising CTR to 6.5%, leading to the 2016 Rookie of the Year Award and a 300% budget increase.
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Director, Communications And Issues ManagementAmerican Chemistry Council May 2014 - Feb 2016Washington, Dc, UsIn this role, I built and improved the reputation of the nation’s largest association of companies in the plastics industry, including Dow, DuPont, BASF, and Bayer. I developed counter narrative positioning strategies, prepared messaging and media pitches, and created talking points for highly contentious issues like bisphenol A (BPA), polystyrene use, and environmental issues. I trained and prepared 50 chemical manufacturing executives for media interviews, keynote addresses, and panel presentations on controversial topics.Highlights of accomplishment in these roles include:I led the successful launch of association’s first social media and digital marketing event promotions program, which achieved 50% increase in YoY conference volume and attracted 800+ attendees. I tripled media placements in local and national trade publications for industry-wide priorities. -
Communications Lead, Energy MarketLockheed Martin Jun 2012 - May 2014Bethesda, Md, Us -
Communications Lead, Missile DefenseLockheed Martin Jun 2010 - Jun 2012Bethesda, Md, Us
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Media Spokesperson, Corporate HeadquartersLockheed Martin Jun 2007 - Jun 2010Bethesda, Md, Us
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Communications Lead, Information Technology ProgramsLockheed Martin Jun 2005 - Jun 2007Bethesda, Md, Us
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Communications Leadership Development ProgramLockheed Martin Aug 2003 - Jun 2005Bethesda, Md, Us
Scott Lusk Skills
Scott Lusk Education Details
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American UniversityStrategic Communications And Marketing -
The University Of GeorgiaPublic Relations
Frequently Asked Questions about Scott Lusk
What company does Scott Lusk work for?
Scott Lusk works for Signal Group Dc
What is Scott Lusk's role at the current company?
Scott Lusk's current role is Executive Vice President, Public Affairs and Communications; Signal Group Marketing Lead.
What is Scott Lusk's email address?
Scott Lusk's email address is sl****@****ldc.com
What schools did Scott Lusk attend?
Scott Lusk attended American University, The University Of Georgia.
What are some of Scott Lusk's interests?
Scott Lusk has interest in Human Rights.
What skills is Scott Lusk known for?
Scott Lusk has skills like Strategic Communications, Media Relations, Internal Communications, Press Releases, Integrated Marketing, Public Relations, Marketing Communications, Newsletters, Strategy, Blogging, Social Media, Program Management.
Who are Scott Lusk's colleagues?
Scott Lusk's colleagues are Kathleen Van De Wille, William Burdulis, Mary Lieb, Erika Bellido-Jin, Zachary Shapiro, Layna Teitelbaum, Paul Lee.
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