Scott Lusk Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, Us

Lead strategic communications for agency clients, creating strategies encompassing marketing, outreach, crisis mitigation, PR, thought leadership, media training, and policy change across healthcare, pharmaceutical, renewable energy, and nonprofit sectors. Achieved a 300% increase in new business and a 25% growth in average account size. Oversaw communications and digital teams of more than 10 employees. Led accounts with retainers of more than $2M. Biosimilars ForumCrafted communications for a leading pharmaceutical association, including Biogen, Pfizer, Coherus, Sandoz, and other major pharmaceutical companies. Led media outreach, thought leadership, and policy communications. Orchestrated grassroots support for state and national policy changes, partnering with 50 patient orgs. BayWa r.e.Headed media outreach, communications, and crisis management for a $4B renewable energy firm focusing on solar and wind energy. Established thought leadership pillars for the 11-member executive team.Solar Industry 501(c)4 OrganizationEstablished an industry 501(c)(4) initiative, enabling the US solar industry trade group to combat disinformation campaigns. Secured a competitive annual contract surpassing $1M. Led market analysis, evaluating traditional and social media domains for an improved messaging platform, website, and targeted grassroots resources.Real Estate Investment TrustLed communication to the federal government and 10 cities, positioning the $17B investment trust as a leader in the iSFR housing market. Directed digital campaigns to rectify macro- and micro-housing sector misinformation.

Washington, District Of Columbia, Us

New York, Ny, Us

Pioneered a communications program for this $28 billion US staffing agency, encompassing B2B and B2C messaging platforms, thought leadership pillars, differentiation strategy, and a 1-year editorial calendar. Crafted executive communications such as videos, op-eds, podcasts, earned media, and keynotes for 5 C-suite leaders.Cannabis Information ProjectEstablished a consortium representing the top 11 cannabis companies with a combined revenue of $1 billion, unifying competing enterprises with a cohesive brand, positioning strategy, leadership structure, and website and collateral development. worked throughout COVID-19 to have medical and adult-use cannabis dispensaries deemed as an essential business and positioned the group as #1 resource for factually accurate industry data by planning and executing communications strategy, while leading award-winning efforts to keep the industry viable during COVID-19.Husch Blackwell Oversaw crisis management during controversies related to the presidential election's press leaks at a $350M corporate law firm. Led crisis simulations, media training, and town hall sessions for 750 attorneys across 18 cities. Designed a transition plan and thought-leadership program for the incoming Chair.

Oakland, California, Us

Led an integrated managed care consortium across Maryland, Virginia, and the District of Columbia, creating a content strategy, messaging platform, and publishing calendar to align external and internal communications, impacting 780,000 members, 10,000 staff, and the public.Honored with the 2018 Business Reputation Award and the 2017 Original Thinking Annual Award. Led corporate communication and issue management in MD, VA, and DC, serving as spokesperson and providing executive media coaching on labor relations, malpractice lawsuits, and restructurings.Spearheaded regional and national campaigns, almost tripling media coverage across print, digital, and broadcast platforms from 80 to 220 within 2 years. Established a 40-member speaker bureau of KP champions, SMEs, and physicians for engaging with press analysts and public officials while overseeing message development, training, and outreach efforts for Medicare and Medicaid.

Oakland, California, Us

Elevated social media marketing and PR efforts, increasing total impressions from 500,000 to over 36M with a 4% engagement rate and raising CTR to 6.5%, leading to the 2016 Rookie of the Year Award and a 300% budget increase.

Washington, Dc, Us

In this role, I built and improved the reputation of the nation’s largest association of companies in the plastics industry, including Dow, DuPont, BASF, and Bayer. I developed counter narrative positioning strategies, prepared messaging and media pitches, and created talking points for highly contentious issues like bisphenol A (BPA), polystyrene use, and environmental issues. I trained and prepared 50 chemical manufacturing executives for media interviews, keynote addresses, and panel presentations on controversial topics.Highlights of accomplishment in these roles include:I led the successful launch of association’s first social media and digital marketing event promotions program, which achieved 50% increase in YoY conference volume and attracted 800+ attendees. I tripled media placements in local and national trade publications for industry-wide priorities.

Bethesda, Md, Us

Bethesda, Md, Us

Bethesda, Md, Us

Bethesda, Md, Us

Bethesda, Md, Us

Master Of Business Administration (M.B.A.), Strategic Communications And Marketing

Bachelor Of Arts In Journalism, Public Relations