Scott Macdonald Email & Phone Number

Brentwood, Ca, Us

San Jose, California, United States

Oversee all aspects of external operations, including fundraising, sponsorship, tickets, marketing and communications. Serve as a sports administrator for football, baseball, women's swimming and diving, men's golf and women's golf.

San Jose, California, United States

Oversight of external operations for the department and serve on the executive leadership team. Reached record numbers in ticket revenue, sponsorship revenue growth and social media engagement. One Spartan Nation membership has increased 50% over the last year.- Sport administrator for football, women’s golf and women’s swimming and diving- Created and facilitated the first-ever subscription model that combines fundraising, ticket sales, hospitality and parking; 1-of-3 finalists (TCU and Memphis) for Innovation of the Year- Negotiated and closed the largest Group of Five apparel deal in the country with Under Armour in 2022, launch in July 2023; Includes more than a 100% increase in uniforms and apparel dollars directly impacting student-athlete experience- Serve on the University Leadership Council and Justice, Equity, Diversity and Inclusion (JEDI) Roundtable committees- The Spartans had one of their most successful years in athletics (2022-23), becoming just 1-of-31 schools to make a football bowl game and NCAA baseball regional; First time in school history that football and men’s basketball qualified for NCAA postseason in same academic year, while baseball, women’s soccer, softball, men’s soccer and women’s volleyball all made conference title games- Football attendance reached record numbers over the last two seasons- Facilitated a strategic relationship with NBC Sports Bay Area to televise the first football, men’s and women’s basketball games, women’s volleyball, women’s gymnastics, baseball and softball games- Executive Producer for The Charge, SJSU’s All-Access show that airs on NBC Sports Bay Area and has been nominated for Most Outstanding Program Series by Sports Video Group- Custom designed SJSU Football Helmet was voted College Football Helmet Design of the Year in 2022- Created The Sammy Awards, SJSU’s student-athlete celebration, with high-energy videos and local media presenters which is televised on NBC Sports Bay Area

Greater Boston Area

Served on the executive leadership team and led external operations for the department. Witnessed record growth in donations, surpassing $4 million in 2020 and ‘21, and created strategic partnerships with NESN to produce over 200 games and all-access shows, as well as TD Garden to double multimedia rights deal for the Huskies.- Sponsorship levels grew to over 150% with strategic partnership with TD Garden- Implemented media deal with NESN to broadcast 75 games in 2020-21 (the largest collegiate deal ever for NESN)- Women’s Ice Hockey earned No. 1 national ranking for first time in program history, making the national championship game in 2021, while athletics department recorded historical finishes in the Learfield I-AAA rankings at No. 15 (2019); Men’s Ice Hockey won three consecutive Beanpots and Women’s Swimming and Diving produced the first-ever virtual dual meet during Covid with Richmond in 2020- Executive Producer for Tales of the Howlin’ Huskies which was recognized as a finalist for Most Outstanding Program Series at the Sports Video Group Awards in 2020- Tallied a school record 12 ESPN SportsCenter Top 10 Plays (Two No. 1 plays in 2021)- Served as Executive Producer of the Howlin’ Huskies Awards, creating the first and only Virtual Awards Show in the country during Covid that was televised on NESNLaunched engagement social media plan that witnessed over a 150% increase on instagram through the pandemic; Asked to present at CoSIDA for Creating Engaging Content during a Pandemic- Surpassed 15 million views on top plays with national, regional and local TV outlets- Utilized social platforms to assist in fundraising initiatives that set records on Giving Day 2021

Rochester, Michigan

Serve on front office executive staff team and develop key marketing and communication initiatives that have lead to growth in revenue, single-game and season ticket sales, sponsorship and key partnerships within the community. Supervise the marketing and communication departments, along with supervision of community engagement, gameday experience, and budget management. Tallied a record 62 sell outs in 2019, including a single-game attendance record of 4,926 at the Championship Game, breaking the old record by nearly 500 tickets sold. The USPBL reached a half-billion people through media coverage once again, surpassing the 1 billion mark over the last two years and produced our first-ever Major Leaguer as Randy Dobnak, formerly of the Utica Unicorns (2017), made his MLB debut on Aug. 9, 2019 for the Minnesota Twins. Ten games were featured on ESPN3 for the second consecutive season and Eastside's Luke Johnson made the No. 2 play on SportsCenter's Top 10 Plays.The 2018 season was a game changer for the USPBL. Media Coverage and Brand Awareness reached new heights at the USPBL, going from 29 million reached in 2017 to 501 million in 2018, a 1,628 percent increase. The publicity value of that media coverage surpassed $2 million. Thanks to the USPBL staff, I was named the 2018 Kathy Best 'DSM Best of the Best' Award recipient for outstanding achievements in media relations.The USPBL witnessed its first-ever ESPN Top 10 plays with two diving catches making the Emmy Award Winning SportsCenter Show, along with setting a single-game attendance record with 4,499. The league increased average attendance to 3,400 fans per game, finished with 61 sell outs in 75 games, and 10 games were featured on ESPN3.Social Media also witnessed record numbers and engagement, pushing the overall total to over 75,000 followers. Engagement went up over 1,000 percent and the league produced a 25 percent increase across all social media networks.

Rochester, Mi

Supervised multiple units for the athletic department, including communications, marketing, video services and broadcasting, while also serving as the crisis communications leader. As a member of the senior leadership team, assisted in the development of a new culture that focused on process-driven results and led to unprecedented organization success with four straight Horizon League McCafferty Cups, awarded to the league's top athletics program.Created communication and marketing plans that produced $56 million worth of exposure on national and local TV platforms (2015-17) and record-setting attendance figures with nearly 50,000 fans in the O'rena in 2016-17. With the increase in brand awareness, we were able to develop strategic partnerships and relationships that produced over $2 million dollars of donations and sponsorships (2015-17).One of the key storytelling ideas we had is building Infographics to highlight the student-athletes and produce game stories in a creative way to reach the millennials. This allowed us to tell our stories in a unique way on social media that led to an 18 percent increase in followers on Twitter in 2017. We also developed a cutting-edge website that engages our fans by focusing on social media at the top of our webpage (GoldenGrizzlies.com). Served as the Executive Producer for the annual Black and Gold Awards at the Fox Theatre in downtown Detroit (2015-17) and for the Oakland All-Access Show. The All-Access Show highlighted Oakland Athletics brand with student-athlete stories, giving fans a front row seat of what our student-athletes experience throughout the course of the season. The show received six Emmy Award nominations over the last six seasons, including Best Program Series.

Greater Atlanta Area, Detroit

During my time working in intercollegiate athletics, I have had the privilege to volunteer for numerous NCAA Championships. This in turn has developed my communication and marketing skills over the years, while also helping run a great championship event.Here is a full list of championships I have worked:> Serve on Michigan Sports Hall of Fame Selection Committee > Co-Chair of Oakland Hall of Honor (2010-17)> 2018 NCAA Men's Basketball First/Second Rounds, Detroit, MI: Assistant Media Coordinator> 2013 NCAA Men’s Basketball Second/Third Rounds, Auburn Hills, MI: Media Director> 2009 NCAA Men’s Basketball Final Four, Detroit, MI: Assistant Media Coordinator> 2008 PGA Championship, Bloomfield Township, MI: Media liaison> 2008 NCAA Men’s Basketball Regional Final, Detroit, MI: Assistant Media Coordinator> 2007 NCAA Men’s Basketball Final Four, Atlanta, GA: Assistant Media Coordinator> 2006 NCAA Men’s Swimming and Diving Championships: Media Director> 2006 NCAA Men’s Basketball Regional Final, Atlanta, GA: Assistant Media Coordinator> 2004-06 NCAA Baseball Super Regional and Regional, Atlanta, GA: Media liaison

Greater Atlanta Area

This was my first full-time job after earning my master's degree and performing an internship at the University of North Carolina. While at Georgia Tech, I developed communication plans for softball, swim and dive and the track and field programs, as well as working with football as secondary contact person. We worked closely with marketing and ticketing offices, making sure that we included all promotions in graphics, press releases and on website.Worked with IMG Marketing to produce Football and Men's Basketball Game Programs, including writing feature stories, and production of 200-plus page program. I served as the Buzz Magazine Editor, assigning articles and writing a column, producing the Magazine monthly. Created and edited media guides for assigned sports to deliver information to media and fans, and handled all media requests for primary sports.We had the pleasure of hosting three NCAA Baseball Regionals, Super Regionals, along with two NCAA Men's Basketball Regional Championships and an NCAA Final Four. There I worked with national and local media, wrote press releases and game notes, and updated websites and game programs. The baseball team made one College World Series appearance in 2006, and the football team made four consecutive bowl appearances.I served as the Media Director at the 2006 NCAA Men's Swimming and Diving Championships at the Georgia Tech Aquatics Center, coordinating all coverage, writing notes and press releases for the national and local media, as well as handling all press conferences and interviews. Worked closely with student-athletes in developing their interview skills with media and educating them on how to brand themselves and the institution. During the 2006 year, Georgia Tech had three student-athletes selected in the first round of the draft, led by NFL No. 2 pick Calvin Johnson (Detroit Lions), MLB No. 5 pick Matt Wieters (Baltimore Orioles) and NBA No. 12 pick Thaddeus Young (Philadelphia 76ers).

Chapel Hill, Nc

Created communication plans for cross country, softball and wrestling, handling all press releases, media requests and website management. Helped recognize our wrestling coach that retired after 30 years of service and increased media coverage for the nationally ranked program.Had the opportunity to work with primary football contact at practices, assisting with media requests and gameday program stories. I was able to learn how to deal with national media for assigned sports, as well as helping with one of the best men's basketball programs in the country.

Rochester, Mi

Served as primary contact for all 14 intercollegiate sports during his three years. Worked mostly with women's basketball, baseball, men's soccer and women's soccer.Part of the first-ever Division I NCAA Tournament qualifier as the women's hoops squad won the 2002 Mid-Con tournament to advance to NCAA tournament and face top-seeded Vanderbilt in Nashville, Tenn.

Bachelor'S Degree, Sports Management

Activities and Societies: Played collegiate baseball and golf, earning a top-25 finish at CVAC Golf Championships and Most Valuable.

Master Of Public Administration (Mpa)