Scott T. Mackay Email and Phone Number
Scott T. Mackay's Location
Greater Boston, United States, United States
Scott T. Mackay's Contact Details
Scott T. Mackay work email
- Valid
Scott T. Mackay personal email
n/a
Scott T. Mackay phone numbers
About Scott T. Mackay
Digital media expert and senior sales and leadership executive with over 22 years experience leading cross-functional teams and driving measurable results for international media & technology organizations. Expert in Data, SAAS and Programmatic Technologies. Leader in Sales Training, Sales Operations and New Business Development.Motivate and guide businesses to excel by embracing innovation.Lead and inspire teams to achieve greatness.Media sales leadership experience includes: E-commerce, Retail, Social Media, App Marketing, Search Marketing, Display, Mobile Marketing, Video, TV, Radio, Print.
Scott T. Mackay's Current Company Details
Scott T. Mackay Work Experience Details
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Director, Strategic Marketplace Advertising SalesWalmart Connect Jun 2022 - PresentHoboken, New Jersey, UsOversee Fashion, Entertainment, Toys, Seasonal, Food & Consumables categories. Lead teams of Managers, Account Executives and Search Performance Managers to scale largest 3P and 1P sellers through WMC advertising.
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Principal ConsultantReorganization, Sales Transformation And Advertising Expert 2014 - PresentConsultant to CMO's and CEO's on defining overall strategies and best practices in Sales Process, Sales Re-organizations, Digital Media, Mobile Advertising, Social Media and Sponsored Content. Recent consulting engagements include:• Facebook Ad Platform Q4 Demand Trends: Including, Ad Effectiveness and Engagement Tools for Advertisers.• Instagram Ads & Growth Opportunities: Instagram Traction & Campaign Results for early adopters.• Pinterest Ad Platform for Brands: Overview of Pinterest and how Brands can effectively target customers.• Twitter Best Practices: How to effectively use the platform to acquire new business.• Sponsored Content Best Practices for Brand Awareness / Acquisition
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Head Of Nutrition And Wellness Advertising | Boston Business Site LeadAmazon Jan 2020 - Jun 2022Seattle, Wa, UsLed Large Client Sales (LCS) Ad Sales in the Nutrition and Wellness (CPG) category. -
Manager Of Marketplace Seller Advertising | Boston Business Site LeadAmazon Jan 2018 - Dec 2019Seattle, Wa, UsBuilding the Boston Marketplace Team and Managing Marketplace sales, I recruited, hired and trained over 15+ Account Executives, and 3 Managers putting the Boston Marketplace office on the map.
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Adjunct Professor | Advertising, Marketing, AnalyticsJohnson & Wales University Oct 2019 - Jun 2022Providence, Rhode Island, UsAs part of the Amazon Ads Education Alliance, I partnered with the Dean, President of Advertising as well as the Professor of Digital Media and Analytics to create a curriculum to teach ecommerce and digital media advertising to upcoming graduating students. Through an end of semester final presentation along with GPA, I identify the top 3 students of each class to interview for a full time role as an Associate Account Executive at Amazon Ads. -
Board Of DirectorsThe Ad Club Aug 2017 - Sep 2019Boston, Massachusetts, UsThe Ad Club is the trade association for the New England marketing & communications industry. Focused on networking, education, professional development, advocacy, and diversity, The Ad Club presents over 30 events and programs every year. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region. -
Vice President, Agency Strategy And DevelopmentBoston Globe Media Jul 2017 - Jan 2018Boston, Ma, UsDevelop and Lead agency strategy and process across all verticals for all of Boston Globe Media's offerings. Work with Major Agencies on strategic partnerships for Brands across all mediums including custom Sponsored Content, Events and Experiential, Digital, Traditional and Social. -
Vice President, Corporate And National AdvertisingBoston Globe Media Jan 2016 - Jul 2017Boston, Ma, UsLead Major National Accounts sales team including sales, account management and digital specialists at Boston Globe Media, New England's largest newsgathering organization -- and much more. Brought on to hire, train and coach account executives, managers and digital specialists as well as work with the Chief Growth Officer and CEO on digital product focus and investment. Teams I oversee focus on strategic partnerships with major brands and agencies through Sponsored Content, Events and Experiential, Traditional Media, Digital media and Social.BGM is committed to being an indispensable, trusted, reliable source of round-the-clock information. Through the powerful journalism from our newsroom, engaging content from our content marketing studio, or through targeted advertising solutions, brands and marketers rely on us to reach highly engaged, educated and influential audiences through a variety of media and experiences.
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Director Of Sales - Head Of Boston OfficeAmpush, Acquired By Red Ventures 2014 - 2015New York City, New York, UsAmpush helps advertisers achieve their marketing objectives on mobile-first native platforms. As a Facebook Marketing Partner (FMP), the Ampush platform combines programmatic optimization tools with rich audience data and end-to-end measurement solutions to take the complexity out of native advertising while delivering performance at scale. By powering full-service ad buying, management and insights, the AMP platform makes it easy for advertisers to reach people with smarter in-stream ads on Facebook, Instagram, Pinterest and Twitter. -
Manager, Luxury BrandsGoogle 2012 - 2013Mountain View, Ca, UsWorked with some of the largest, high-end, fashion luxury brands on growing their business. Directed strategy of extending traditional advertising efforts online; including driving brand awareness and ROI on YouTube. -
Head Of Mobile Advertising Specialist Team, Digital Media SalesGoogle Jan 2011 - Feb 2012Mountain View, Ca, UsLed team of Mobile specialists to support Google's field sales organization as well as consulted Fortune 500 companies with Mobile marketing and advertising strategies.
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Manager, Advertising AgenciesGoogle Jan 2010 - Jan 2011Mountain View, Ca, UsHead up a team of 3 field managers, 35 outside sales professionals, account managers and strategists at Google. Team is responsible for building relationships and selling media campaigns to major advertising agencies that include: Search Engine Marketing, Display, Traditional, Direct Response and Tool Providers.
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Manager, Smb Sales TeamGoogle Sep 2009 - Jan 2010Mountain View, Ca, UsManaged team of 25 inside sales people calling on long-tail clients industry wide. Developed sales tracking, pitch guidelines, and led team to success before rolling team into the inside sales organization.
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Senior Account Executive, Financial ServicesGoogle Dec 2004 - Sep 2009Mountain View, Ca, Us
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Account ExecutiveThe Boston Globe Oct 2001 - Dec 2004Boston, Ma, Us
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Team ManagerBostonworks - Boston Globe Company 2000 - 2002Us -
Account ExecutiveAdsmart Network / Engage Media/ Cmgi 1999 - 2000
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Midn LieutenantUnited States Navy Jul 1995 - Jun 1999Washington, Dc, UsBased on demonstrated management and leadership abilities, I was assigned the most demanding positions available to NROTC officer candidates. Selected to join the highly competitive military environment while attending college.Additional positions held: Athletic Officer, Squad Leader, and Battalion Administration Officer.
Scott T. Mackay Skills
Sem
Mobile Marketing
Online Advertising
Sales
Digital Media
Advertising
Mobile Devices
Social Media
Leadership
Mobile Advertising
Strategy
Display Advertising
Marketing
Digital Marketing
Sales Process
Search Advertising
Management
Digital Strategy
Social Media Marketing
Marketing Strategy
Analytics
Advertising Sales
Business Development
Lead Generation
Online Marketing
Strategic Partnerships
Email Marketing
Integrated Marketing
New Media
Web Analytics
E Commerce
New Business Development
Facebook
Start Ups
Ppc
Crm
Seo
Thought Leadership
Sales Reorganization
Partner To Cmo's
Direct Sales
Strategic Planning
Scott T. Mackay Education Details
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Afs Intercultural Programs UsaExchange Student - New Zealand -
University Of MainePr And Natural Resources. Minor In Naval Science
Frequently Asked Questions about Scott T. Mackay
What company does Scott T. Mackay work for?
Scott T. Mackay works for Walmart Connect
What is Scott T. Mackay's role at the current company?
Scott T. Mackay's current role is Senior Advertising Leader | Ex-Amazon | Ex-Google.
What is Scott T. Mackay's email address?
Scott T. Mackay's email address is ma****@****zon.com
What is Scott T. Mackay's direct phone number?
Scott T. Mackay's direct phone number is +141529*****
What schools did Scott T. Mackay attend?
Scott T. Mackay attended Afs Intercultural Programs Usa, University Of Maine.
What skills is Scott T. Mackay known for?
Scott T. Mackay has skills like Sem, Mobile Marketing, Online Advertising, Sales, Digital Media, Advertising, Mobile Devices, Social Media, Leadership, Mobile Advertising, Strategy, Display Advertising.
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