Scott Maddux

Scott Maddux Email and Phone Number

VP, Global Content Strategy & Business | ex Apple, IDEO, WPP | Emmy-nom'd @ Xperi Inc.
Scott Maddux's Location
San Francisco Bay Area, United States, United States
Scott Maddux's Contact Details

Scott Maddux personal email

About Scott Maddux

Senior executive with 20+ years experience developing and monetizing content-driven products and services fueled by emerging technologies and evolving consumer paradigms. A seasoned leader building global businesses with expertise across strategy, leadership, business development, management, and operations.Proven track record launching products for platforms, including automotive, streaming/OTT, connected TV, Pay TV, and mobile. Currently focused on growing global content networks serving North American, European, and Asian markets.Summary Accomplishments: • Led Xperi’s automotive content strategy resulting in win of BMW’s streaming video solution. • Launched automotive streaming video service in Europe, US, Korea & Japan in 2023. • Built compelling business case & led the development of TiVo+, Xperi’s ad-supported content network. • TiVo+ is currently monetizing 100’s of FAST channels and over 100K AVOD titles. • Emmy nominated for Outstanding Creative Achievement for Media-Sync 2nd screen entertainment. • Successfully negotiated scores of global commercial distribution deals with leading studios, networks, streaming aggregators, digital brands and state-run media companies. • Launched initial wave of iOS & Android streaming apps for NBCU brands on unified ad platform. • Active board member of EIDR (Entertainment ID Registry) for >6 years. • Frequent speaker/moderator at media industry events. • Granted multiple patents in UX design, interactive media, voice recognition & interactive advertising. • Ex WPP, Hasbro, Tibune, IDEO, Apple.

Scott Maddux's Current Company Details
Xperi Inc.

Xperi Inc.

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VP, Global Content Strategy & Business | ex Apple, IDEO, WPP | Emmy-nom'd
Scott Maddux Work Experience Details
  • Xperi Inc.
    Vp, Global Content Strategy & Business Development
    Xperi Inc. Jun 2020 - Present
    San Jose, California, Us
    Driving global multi-platform content strategy and growth initiatives across Automotive, CTV & Mobile market segments. Operating TiVo+ FAST/AVOD content network and monetizing over 500 linear channels and 100K AVOD assets. Launched BMW's video solution "powered by TiVo" across EMEA, APAC, and NAM regions.
  • Entertainment Identifier Registry (Eidr)
    Board Member
    Entertainment Identifier Registry (Eidr) May 2017 - Present
    Los Angeles, Ca, Us
  • Academy Of Television Arts & Sciences
    Active Member Of The Academy Of Television Arts & Sciences
    Academy Of Television Arts & Sciences Apr 2011 - Present
    North Hollywood, Ca, Us
    Emmy-nominated for Outstanding Creative Achievement for the breakthrough second-screen app Grey's Anatomy Sync launched on the MediaSync platform with ABC & Lexus.
  • Tivo
    Vp Business Development
    Tivo Nov 2016 - Jun 2020
    San Jose, California, Us
    (TiVo acquired by Xperi) Led creation of TiVo’s ad-supported content network from inception to market launch – currently monetizing >150 channels and tens of thousands of hours of on-demand entertainment. Led and closed dozens of deals with studios, networks, rights holders, publishers, and digital brands.
  • Span Digital Innovation
    Board Advisor
    Span Digital Innovation Jun 2016 - May 2020
    San Francisco, Ca, Us
    SPAN Digital is a boutique software solutions company focused on big data problems – the harder, the better.
  • Tribune Media
    Vp Business Development & Product Strategy
    Tribune Media May 2014 - Feb 2016
    Chicago, Il, Us
    Drove new business initiatives including digital-first video data solutions, China go-to-market strategy, natural language (AI–NLP) metadata solutions, and M&A integration programs.
  • Bottle Rocket
    Evp & Gm
    Bottle Rocket Oct 2012 - May 2014
    Dallas, Tx, Us
    Established the mobile TV Everywhere business for Bottle Rocket (a WPP company) delivering a platform solution for the world's leading entertainment brands. Built and managed a team of 40 (UX, Product Mgmt. Business Development & Engineering) creating an award-winning solution licensed by Viacom, Discovery/Scripps, Tastemade, & NBCU. Launched more than 20 major media brands including A&E, History, FOOD, HGTV, Bravo, SyFy, USA, BET, Telemundo, NBC, Tastemade and more. Served as member of the executive leadership team participating in the sale to WPP/Ogilvy.
  • Nielsen
    Gm/Svp, Product Development, Mediasync (Joint Venture)
    Nielsen Jan 2010 - May 2012
    New York, Ny, Us
    Founding member of MediaSync, a Nielsen joint venture. Responsible for all aspects of building the business including team development (engineering, product & business development), P&L, product, GTM, and partner strategies. MediaSync was the first-to-market second screen mobile platform for content owners and advertisers. This groundbreaking work garnered an Emmy nomination for 'Grey's Anatomy Sync' launched in partnership with Disney-ABC and Lexus.
  • Friends Of Noe Valley
    Board Member
    Friends Of Noe Valley Jan 2002 - 2011
    Established in 1971, Friends of Noe Valley is a nonprofit public benefit corporation that serves the residents, business owners, civic institutions and social organizations that make up this community.
  • Promptu
    Vp, Product
    Promptu 2001 - 2009
    Menlo Park, Ca, Us
    Promptu (formerly AgileTV) led the industry in voice solutions for Pay TV, home, and mobile. Drove product strategy, design development, marketing and GTM. Built and managed product team responsible for UX, industrial design, and product management. Generated multiple UX and voice patents contributing to Promptu's strong IP portfolio.

Scott Maddux Education Details

  • New York University
    New York University
    Interactive Media Arts (Fka Itp)
  • New York University
    New York University
    Theater

Frequently Asked Questions about Scott Maddux

What company does Scott Maddux work for?

Scott Maddux works for Xperi Inc.

What is Scott Maddux's role at the current company?

Scott Maddux's current role is VP, Global Content Strategy & Business | ex Apple, IDEO, WPP | Emmy-nom'd.

What is Scott Maddux's email address?

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What is Scott Maddux's direct phone number?

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What schools did Scott Maddux attend?

Scott Maddux attended New York University, New York University.

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