Automotive Lending and Lender Relations, direct response marketing, marketing automation, business development, BI and data modelling

Lender Management, Marketing, Business Development

Assessed and analyzed business, technical and operational requirements to design and implement a new data infrastructure (ETL architecture)Optimized operational efficiencies, improve data reliability, data integrity, and scalability

Develop and execute company strategy and marketing plan.• Developed and assumed “voice of the company” that includes coordinating proposal responses, press releases, company website, and marketing material• Developed marketing plan and product roadmaps for new suite of services to grow company into parts market including a parts locator and publishing service and products to optimize parts inventory. Grew this new sector from $500K annual revenue to $4.8M in 18 months.

Established UK office and assumed overall P&L, Operations, Technical Sales Support, and Client Relationship responsibilities.• Authored the UK Service Level Agreement and played an integral role in a team of 3 to negotiate a strategic alliance with Experian Automotive to be an exclusive sales channel in the UK• Led and managed a team of 22 employees and 4 contractors to specify and build a suite of custom data solutions for the UK marketplace• Hired, trained and directed 12 local employees comprised of Development, Technical Support, Business Analysis, Business Operations, and Customer Support• Served as executive relationship manager for strategic alliance with Experian Automotive

Responsibilities included business and technical consultant for new and existing clients throughout pre-sales process. Drive pre-sales cycle including presentations, demonstrations, pricing, proposals, contract negotiations, and closing deals.• Achieved 100% of revenue targets.• Lead Technical Salesperson for Strategy and IT feasibility of European expansion. Responsibilities included market research, strategic relationship building, technical feasibility studies, designing and presenting international data extraction and data standardization solution, directing alpha and beta tests, and developing market-entry strategy.• Lead Technical Salesperson that prospected, designed, proposed, and sold international vehicle inventory solution for Ford of Canada. $1M strategic deal to demonstrate international competency and foundation for further international expansion.