I am Founder & President of MonogramGroup, a global brand consultancy with an unparalleled expertise in PE-owned portfolio companies facing complex brand challenges and profound opportunities to create value through brand. With 28 years of experience in PE, we bring a detailed, proven playbook to every engagement. We believe the strongest brands are grounded in market insights and a deep understanding of how to tell the brand’s unique story in a concise, engaging way – day after day – thus creating huge marketplace advantages in many directions, leading to an exit for higher multiples.In 2013, appeared on AMC's The Pitch reality series for ad agencies (yes, we won). Global press: The Wall Street Journal, Advertising Age, ARD German TV, Chicago Tribune, Chicago Sun-Times, China Daily USA, CNBC, Crain’s Chicago Business, Forbes.com, Industry Week, The Atlantic Monthly, The China Business Network, WGN Radio, Xinhua (China’s press agency) and Yahoo! Finance. Featured in two books: China Goes West (Palgrave Macmillan), and China’s Super Consumers (Wiley).Lectures on brands and marketing: Northwestern Kellogg Marketing Scholars Program, University of Chicago Booth School of Business, Miami University, Shanghai Jiaotong University, the China Public Diplomacy Association, the Jilin Province Commerce Department, CCPIT Taizhou Branding Conference, US-China Global Brand Summit, the China Executives Club in Chicago, the National Venture Capital Association, the British-American Business Council and the Chicago Association of Direct Marketing.