Scott Masheder Email & Phone Number

Chester, United Kingdom

Responsible for supporting development and implementation of strategic developments across the publishing operation

Chester

Manchester, United Kingdom

Manchester

Reported to the business owner with full P&L responsibility, managed full team of 12 including office, field and freelance across sales, operations and finance. Developed and implemented strategy for future growth.Achievements • Restructured business and introduced new P&L, key ratios and performance led culture in year 1 by increasing sales and improving gross profits, resulting in returning to a profit position• Acquisition of market leading events product, planned and managed the integration and delivery resulting in revenues of £725,000 and gross profit of £150,000.• Implemented new Cloud based IT Infrastructure & data management processes• Renegotiated key supplier contracts resulting in improved gross profit of £15,000 p.a. (20%) and quality

Mediacityuk

Worked as part of the management team of the £28 million new campus at MediaCityUK, on a fixed term role, operating within a matrix structure working with cross-disciplinary teams to develop and implement a strategy to generate revenue streams to support return on investment. Achievements• Developed and integrated commercial and academic services to support future student revenue incomes• Developed strategic partnership agreements with companies such as Adobe and Hewlett Packard• Generated £300,000+ income during first 9 months via events and sponsorship

Cheshire, United Kingdom

Operating with public and third sector organisations producing a range of products funded by sponsorship and advertising sales across print and digital media. Leading business unit with Sales and Operational responsibility for P&L including, budget preparation, KPIs and delivering campaigns with stakeholder agreements.Head of Sales with P&L responsibility for £4M turnover, led the framework for 4 sales managers and 50+ outbound telesales and field sales across sector and regional teams selling packages up to £50k across. Head of Production for print and digital media with P&L responsibility for delivering £10M turnover and 300 products with budgeted costs of £3M. Led framework of 4 production managers and team of 40 consisting of client management, content, design, customer services, overseeing production process from concept to delivery. Achievements • Year on year sales increase of £350,000 achieved through organic growth, new business and identification of new revenue streams. Created a new, niche sales team generating incremental revenues of £250,000• Successfully reduced operational overhead costs by £150,000 whilst sustaining output, introducing a performance management programme across the unit to maximise staff potential• Launched Online Digital Business Portal aggregating content and sales, providing new services to customers in line with strategic direction• Identified new revenue streams and launched titles in B2B Management, International Trade and Local Authority sectors in digital and print media

Cheshire

Responsible for P&L generating combined turnover of £10m. Led team of 10 with more than 150 sales personnel across North West, tasked with reviewing structure of units to increase market share. Achievements • Increased growing sales by £1m, improving gross margin by reducing sales costs• Extended portfolio by launching and developing new products within existing portfolio

Manchester, United Kingdom

Responsible for P&L, budget and reporting responsibilities for the unit which generated a net profit contribution of over £1m. Responsible for 100 staff and restructured outbound telesales to create a standalone business unit. Achievements • Devised programme of product development supporting growth of digital, diversification achieving sales growth of £3.5m to £7m• Launched Conferences and Events in public sector market, generating sales of over £1.5m• Grew international sales operation by 50%• Managed Public TV launch, a specialist project and launched the original digital e-book online service

Working for one of the largest privately owned B2B contract publishers in the UK, our clients included leading organisations in the not-for-profit sector including Trade Associations, Chambers of Commerce and Central & Local Government, along with a diverse range of specialist industry sector titles. Led teams overseeing production of 300 titles per annum and delivery of multi-site Enterprise Wide Management system for 250 seats

Cheshire

Manchester, United Kingdom

After acquisition of Integral Publishing (a specialist regular media contract publisher in Manchester) by McMillan-Martin Ltd, appointed to oversee the general running of the operation and its integration into the core business.Duties included overseeing profit and loss, working with BD and Sales Management to grow sales and develop new products and management of the full business and publishing process from point of sale through to delivery of the printed communications to our clients.

Cheshire, United Kingdom

Cheshire