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Scott Masters Email & Phone Number

Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing
Location: San Marcos, California, United States 6 work roles 3 schools
1 work email found @yellowpages.com LinkedIn matched
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Role
Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions
Location
San Marcos, California, United States

Who is Scott Masters? Overview

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Scott Masters is listed as Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing, based in San Marcos, California, United States. AeroLeads shows a work email signal at yellowpages.com and a matched LinkedIn profile for Scott Masters.

Scott Masters previously worked as Director, Strategy & Partnerships at Gummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing and Head of Product at Playphone. Scott Masters holds Coursework Towards A Ba Degree In Business Management from Gavilan College.

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Email format at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing

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Profile bio

About Scott Masters

Over the past 20+ years, I have acquired extensive experience in launching large-scale games by leveraging extensive expertise in new user acquisition, marketing campaign management, content development, onboarding, and LiveOps management during game events, resulting in ROI maximization and the creation of an immersive gaming platform experience from the product launch.Evocative Career:★ Built a mobile gaming platform (Loot Games) from the ground up for Playphone, transformed it into a $2.5M/month business while managing a $20K/month spend for marketing and maintaining the cost per acquisition at ~$10.★ Generated $3.5M+ MOM revenue at Playphone by relaunching Loot Games as "PlayEdge Games" with new marketing partners and user acquisition strategies.★ Partnered with mobile game developers to better understand the mobile gaming market and to position their games at Playphone attaining a 20% profit margin increase by negotiating development costs with developers.★ Drove a $100K monthly revenue improvement in existing accounts at Playphone by revamping company metrics and establishing Live Operations procedures in customer retention.★ Collaborated directly with leading US mobile carrier partners (Verizon, AT&T, TMO, and Sprint), content partners (Perpetuum Media), and server partners (AWS, GoDaddy, and currently Apple).★ Fostering solid relationships both internally and externally in order to ensure KPI targets are reached.

Listed skills include Mobile Devices, Product Management, Mobile Applications, Mobile Content, and 49 others.

Current workplace

Scott Masters's current company

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Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing
Gummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing
Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions
AeroLeads page
6 roles

Scott Masters work experience

A career timeline built from the work history available for this profile.

Director, Strategy & Partnerships

Current

San Jose, Ca, Us

★ Serve as a strategic advisor to Founders, leadership team, and board ensuring that we “see around the corners” and are positioned to grow effectively.★ Determine the strategic and tactical direction of client facing teams to ensure the achievement of goals (enterprise launches; customer onboarding; training and education, customer retention; customer KPIs and ROI).★ Collaborate with marketing, data, and creative teams to plan and develop ASO marketing strategy and execution. ★ Work with the teams to create and develop strategic plans for ASO partners, as well as prepare and present weekly reports and KPI’s to clients.

Nov 2021 - Present

Head Of Product

San Jose, California, Us

KEY ACHIEVEMENTS★ Oversee product management, engineering development, and user acquisition strategy of mobile game products and platforms while serving as the – go-to point of contact- for a majority of business operations and central point of contact for partners/vendors. ★ Lead Agile Product Management tasks/services, administer the development/implementation schedules for all client customer-facing products, and direct carrier/MMA compliance administration for all marketing programs and messaging campaigns.★ Spearhead all user acquisition design and development strategies, delivering 10%-20% in excess of the MOM goal by increasing monetization through user acquisition and retention efforts.★ Function as the liaison between Playphone, T-Mobile & Sprint, finance, and customer service, establishing partner relationships to realize successful collaborations.★ Serve as the SCRUM master in an Agile environment, conduct data analysis to deliver robust product decisions against KPIs, and manage Live Operations plans and implementations to boost retention rates.★ Built solid relationships with the team members as well as developer partners in order to execute on key priorities both internally and externally.

Sep 2019 - Oct 2021

Senior Director Of Product

San Jose, California, Us

KEY ACHIEVEMENTS★ Headed global business development and strategy, content portfolio management, and worldwide sales and marketing efforts, including carrier sales, product branding, developer relations, user acquisition, and partnerships. ★ Developed and executed business development and content acquisition plans while overseeing daily global operations for commercial facets of the business, including staffing, people management, budgeting, forecasting, and ongoing success reviews. ★ Directed the Quality Assurance team to ensure the correct functionality of all games deployed in addition to managing risk and cultivating long-standing cooperative relationships with developers and international gaming companies. ★ Administered firm operations worldwide on a daily basis, including marketing, purchases, resourcing, billing, and distribution, in addition to partnering with Engineering to ensure the prioritization of project requests and to communicate business needs.★ Oversaw areas with multiple functions in collaboration with division directors and department managers, supported the executive manager in planning/executing the annual budget, and worked with the HR team to build and train a cross-functional department.

Feb 2018 - Sep 2019

Senior Director Of Business Operations│Senior Manager Of Business Operations │Senior Product Manager

San Jose, California, Us

KEY ACHIEVEMENTS★ Held multiple titles across the years with progressive responsibilities, including directing all product management/development and the launch of the company’s mobile gaming platform.★ Spearheaded the end-to-end development of the Loot Games product, including writing requirements, building wireframes, collaborating cross-functionally with designers and executives, taking the subscription product live, and selling to Sprint.

Mar 2009 - Sep 2019

Product Manager - Consultant

East Lansing, Mi, Us

KEY ACHIEVEMENT★ Provided consulting services in diverse areas, including process re-engineering, product management, product marketing, project management, software development, content production, and account management.

Aug 2008 - Jan 2009

Product Manager

Us

KEY ACHIEVEMENT★ Provided consulting services in diverse areas, including process re-engineering, product management, product marketing, project management, software development, content production, and account management.

Jun 2005 - Jul 2008
3 education records

Scott Masters education

Coursework Towards A Ba Degree In Business Management

Gavilan College

Coursework Towards A Business Management Degree

San Jose City College

Undergraduate Coursework In Business Management

University Of Phoenix
FAQ

Frequently asked questions about Scott Masters

Quick answers generated from the profile data available on this page.

What company does Scott Masters work for?

Scott Masters works for Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing.

What is Scott Masters's role at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing?

Scott Masters is listed as Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing.

What is Scott Masters's email address?

AeroLeads has found 1 work email signal at @yellowpages.com for Scott Masters at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing.

Where is Scott Masters based?

Scott Masters is based in San Marcos, California, United States while working with Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing.

What companies has Scott Masters worked for?

Scott Masters has worked for Gummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing, Playphone, Wirelessdeveloper Agency, and Xringer Inc..

How can I contact Scott Masters?

You can use AeroLeads to view verified contact signals for Scott Masters at Gummicube, Inc. | App Store Optimization | Big Data Analytics for Mobile App Marketing, including work email, phone, and LinkedIn data when available.

What schools did Scott Masters attend?

Scott Masters holds Coursework Towards A Ba Degree In Business Management from Gavilan College.

What skills is Scott Masters known for?

Scott Masters is listed with skills including Mobile Devices, Product Management, Mobile Applications, Mobile Content, Mobile Marketing, Mobile Internet, Strategic Partnerships, and Strategy.

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