Scott Masters Email and Phone Number
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Over the past 20+ years, I have acquired extensive experience in launching large-scale games by leveraging extensive expertise in new user acquisition, marketing campaign management, content development, onboarding, and LiveOps management during game events, resulting in ROI maximization and the creation of an immersive gaming platform experience from the product launch.Evocative Career:★ Built a mobile gaming platform (Loot Games) from the ground up for Playphone, transformed it into a $2.5M/month business while managing a $20K/month spend for marketing and maintaining the cost per acquisition at ~$10.★ Generated $3.5M+ MOM revenue at Playphone by relaunching Loot Games as "PlayEdge Games" with new marketing partners and user acquisition strategies.★ Partnered with mobile game developers to better understand the mobile gaming market and to position their games at Playphone attaining a 20% profit margin increase by negotiating development costs with developers.★ Drove a $100K monthly revenue improvement in existing accounts at Playphone by revamping company metrics and establishing Live Operations procedures in customer retention.★ Collaborated directly with leading US mobile carrier partners (Verizon, AT&T, TMO, and Sprint), content partners (Perpetuum Media), and server partners (AWS, GoDaddy, and currently Apple).★ Fostering solid relationships both internally and externally in order to ensure KPI targets are reached.
Gummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing
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Director, Strategy & PartnershipsGummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing Nov 2021 - PresentSan Jose, Ca, Us★ Serve as a strategic advisor to Founders, leadership team, and board ensuring that we “see around the corners” and are positioned to grow effectively.★ Determine the strategic and tactical direction of client facing teams to ensure the achievement of goals (enterprise launches; customer onboarding; training and education, customer retention; customer KPIs and ROI).★ Collaborate with marketing, data, and creative teams to plan and develop ASO marketing strategy and execution. ★ Work with the teams to create and develop strategic plans for ASO partners, as well as prepare and present weekly reports and KPI’s to clients.
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Head Of ProductPlayphone Sep 2019 - Oct 2021San Jose, California, UsKEY ACHIEVEMENTS★ Oversee product management, engineering development, and user acquisition strategy of mobile game products and platforms while serving as the – go-to point of contact- for a majority of business operations and central point of contact for partners/vendors. ★ Lead Agile Product Management tasks/services, administer the development/implementation schedules for all client customer-facing products, and direct carrier/MMA compliance administration for all marketing programs and messaging campaigns.★ Spearhead all user acquisition design and development strategies, delivering 10%-20% in excess of the MOM goal by increasing monetization through user acquisition and retention efforts.★ Function as the liaison between Playphone, T-Mobile & Sprint, finance, and customer service, establishing partner relationships to realize successful collaborations.★ Serve as the SCRUM master in an Agile environment, conduct data analysis to deliver robust product decisions against KPIs, and manage Live Operations plans and implementations to boost retention rates.★ Built solid relationships with the team members as well as developer partners in order to execute on key priorities both internally and externally. -
Senior Director Of ProductPlayphone Feb 2018 - Sep 2019San Jose, California, UsKEY ACHIEVEMENTS★ Headed global business development and strategy, content portfolio management, and worldwide sales and marketing efforts, including carrier sales, product branding, developer relations, user acquisition, and partnerships. ★ Developed and executed business development and content acquisition plans while overseeing daily global operations for commercial facets of the business, including staffing, people management, budgeting, forecasting, and ongoing success reviews. ★ Directed the Quality Assurance team to ensure the correct functionality of all games deployed in addition to managing risk and cultivating long-standing cooperative relationships with developers and international gaming companies. ★ Administered firm operations worldwide on a daily basis, including marketing, purchases, resourcing, billing, and distribution, in addition to partnering with Engineering to ensure the prioritization of project requests and to communicate business needs.★ Oversaw areas with multiple functions in collaboration with division directors and department managers, supported the executive manager in planning/executing the annual budget, and worked with the HR team to build and train a cross-functional department.
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Senior Director Of Business Operations│Senior Manager Of Business Operations │Senior Product ManagerPlayphone Mar 2009 - Sep 2019San Jose, California, UsKEY ACHIEVEMENTS★ Held multiple titles across the years with progressive responsibilities, including directing all product management/development and the launch of the company’s mobile gaming platform.★ Spearheaded the end-to-end development of the Loot Games product, including writing requirements, building wireframes, collaborating cross-functionally with designers and executives, taking the subscription product live, and selling to Sprint.
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Product Manager - ConsultantWirelessdeveloper Agency Aug 2008 - Jan 2009East Lansing, Mi, UsKEY ACHIEVEMENT★ Provided consulting services in diverse areas, including process re-engineering, product management, product marketing, project management, software development, content production, and account management. -
Product ManagerXringer Inc. Jun 2005 - Jul 2008UsKEY ACHIEVEMENT★ Provided consulting services in diverse areas, including process re-engineering, product management, product marketing, project management, software development, content production, and account management.
Scott Masters Skills
Scott Masters Education Details
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Gavilan CollegeCoursework Towards A Ba Degree In Business Management -
San Jose City CollegeCoursework Towards A Business Management Degree
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University Of PhoenixUndergraduate Coursework In Business Management
Frequently Asked Questions about Scott Masters
What company does Scott Masters work for?
Scott Masters works for Gummicube, Inc. | App Store Optimization | Big Data Analytics For Mobile App Marketing
What is Scott Masters's role at the current company?
Scott Masters's current role is Effectively executing data-driven product strategy, streamlining product development infrastructure, and fostering solid teams to execute on solutions.
What is Scott Masters's email address?
Scott Masters's email address is sc****@****hoo.com
What schools did Scott Masters attend?
Scott Masters attended Gavilan College, San Jose City College, University Of Phoenix.
What skills is Scott Masters known for?
Scott Masters has skills like Mobile Devices, Product Management, Mobile Applications, Mobile Content, Mobile Marketing, Mobile Internet, Strategic Partnerships, Strategy, Management, Mobile Technology, Mobile Advertising, Start Ups.
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