Established in 1986, TRC is Missoula’s longest running recording studio. Services include audio engineering, live sound recording, format transfers, VO, mixing, mastering, and much more.

Mathson Design Co. (Mathson Design, LLC) is a Missoula, MT based full-service web and product studio. Focusing on consulting and contracting for a variety of clients, helping with web development, SEO, content strategy, growth, digital marketing, media, auditing, training and more. MDC also owns/operates its own products, the most notable being podcast marketing software Plink. Learn more about Plink (PlinkHQ.com) in my projects section, below.◦ Consultant for a variety of clients, world-wide, leading GTM, web and content strategy, organic SEO, website design and full-stack development work, and much more.◦ Guided Puppet on launching new DevOps automation tool Relay.sh (acquired 2022), sole website designer and developer for NBA player Josh Huestis, nominated for TechStars NYC pitch event, Google Analytics Certifications, Hubspot Inbound Marketing Certifications, multiple product launches/releases, and accepted into various B2B partner programs.◦ Go-to consultant and contractor for a variety of other web dev agencies for years, focusing primarily on front-end development, search engine optimization (SEO), internationalization, auditing, training and presentations, content marketing, growth, and strategic optimization work.

Formed Amplitude's SEO and organic acquisition programs—technical foundations in seeing site-wide Schema markup through, and /sitemap.xml, /robots.txt migration to new platform. As well as non-technical content strategy developed that drastically increased content output with a focused keyword strategy.- Oversaw SEO blog post content program—planned, drafted, published 3 posts per month- Oversaw SEO content hub program—planned, drafted, published 20 long-form hub and spoke pages- Oversaw SEO glossary AI-led content—planned, drafted, published 25 high-level Glossary pagesGlossary project stats:- 20,000 words across 25 pages- 88% reduction in cost to produce- page 1 organic search results for 15 of the pages, within weeks

Oversaw this organization’s global content programs, team, and vendors. Initially reporting into and closely partnering with CMO, my team focused on raising brand awareness through thought leadership content, as well as driving new user growth via top of funnel SEO content programs and developer-centric technical content programs. Other areas of focus: internationalization and localization, brand and product marketing, sales enablement, personas and industries strategy development, and far beyond.◦ Developed content strategy, dashboards, reports, editorial calendar, and ongoing cadence ◦ 150% YoY increase in content published, improving team output while also upping quality◦ Led team in pitching and hosting an awareness raising, in-person and virtual event. Developed programming and content—pre- and post-event promotion, emails, and press.◦ Select, budget for, and manage external agencies and contractors in support of marketing ◦ Oversaw, optimized, and negotiated content budget, maximizing return on investments◦ Manage and mentor content/communications team members and their focus areas, contributions, and projects. Continually advocate for and see through direct report career and skills advancement. ◦ Implemented and guided OKR and other metrics/goals setting for team, conduct reviews

Formed their user acquisition strategies - from SEO, to email marketing, to social media, demand gen, and far beyond. Oversaw all of Netlify’s web properties and other channels’ strategy, success metrics, and analytics reporting to stakeholders weekly. I led multi-department initiatives to drive awareness + acquisition from organic channels resulting in 3x unique visitors YoY on core marketing sites and 4x on microsites. Organic is now their highest-referring and highest-converting channel. Reporting into the VP of Marketing, while building meaningful relationships with the CEO, CFO, investors, and other key leadership. Co-led a sweeping brand design, visuals, and messaging refresh, selecting creative agencies and coordinating launch planning and timelines. Formed a diverse and inclusive marketing team - recruited, interviewed, hired, and on-boarded a well-rounded team. ◦ Implemented campaigns, programs, and initiatives to raise brand and product awareness ◦ Interactive, multi-channel campaigns, new microsites/publications, & educational courses◦ Oversaw the launch of both Technology and Agency/Business Partners directories and programs - recruiting, onboarding, and co-marketing with partners◦ Formalized Netlify’s Blog content program - strategy, content pillars, core metrics and goals, pruning, and management of the content schedule and editorial calendar◦ Formed A/B testing and conversion rate optimization experimentation programs/ frameworks◦ Edited and reviewed all blog posts, case studies, guides, and creative assets therein, ensuring that tone, naming conventions, and strategy were always consistent and optimized◦ Oversaw site-to-app strategic conversion funnel optimizations and experiments. Worked across all levels of the org, collaborating on positioning, content, and go-to-market strategy◦ Multi-microsite consolidation/migration resulting in 4x organic unique traffic increase YoY

Oversaw the tens of thousands of webpages that tell Auth0’s brand story, share technical documentation, promote product features, and share customer's case studies. Ensured optimization and accurate positioning to reach as many of our intended visitors time and time again. My impact spanned multiple web properties, channels, large initiatives and campaigns, with my collaborating with nearly every department in this Series D organization (acquired by Okta 2021). Reported to the VP of Marketing as a critical member of the Marketing, Revenue, Content, & Growth Team.◦ Led evergreen content and globalization initiatives on the Blog, as well as campaigns across channels ranging from product launches and go-to-market strategy, to redesigns, to catalog/directory optimizations, to eBook, webinar, video, and resource content initiatives, and far beyond.◦ Experimentation and A/B & CRO testing throughout the Auth0 website.◦ Wrote, presented, and maintained process and procedural documentation for Marketing Dept.◦ Increased click-through rates (CTRs) on multiple organic discovery channels, as well as drove strong top of funnel growth, bringing in highly-qualified visitors and more signups.◦ Planned and launched marketing campaigns aimed towards specific segments, markets, and sectors.◦ Guided large Blog, Docs, and Directories redesigns and information architecture projects, spanning multiple departments and including 30+ team members. Served as subject matter expert.◦ Focused on web markup optimizations, developed/tested/validated technical SEO and structured data at scale, metadata enhancements, accessibility, and general front-end web development.◦ Performed regular website health/performance audits, monitored and worked our resolutions for errors.◦ Ongoing internationalization and webpage translations efforts, focusing on EMEA and APAC regional growth.◦ Managed agency and contractor relationships (like Animalz.co), and accompanying budgets and projects.

Web Experience Lead for onX, an outdoor public lands mapping mobile app startup. I led creative and web teams and agencies/contractors through a complete brand overhaul and rebrand project. Established their lifecycle email marketing, content, and growth programs. Was a core contributor to website development and saw through a sweeping technology/platform migration. Solely led Marketing's portions of a variety of strategic brand marketing and user acquisition and activation campaigns.◦ Led teams and contractors working on web, email, media, marketing, brand, and growth initiatives - planning and overseeing Brand Marketing team's portions of the campaigns.◦ During onX's major brand overhaul and rebrand, I led the team through strategic audit phases, coordinating work between agencies and individuals, defining core messaging and then implementing it across channels to create a consistent, elevated experience at each touchpoint.◦ Defined, monitored, and reported on metrics. Planned and oversaw the broader digital and visual web and content strategy, and supported 6-figure media buys for awareness and new user acquisition.◦ Developed and presented guidelines, playbooks, and styleguides - creating repeatable processes and standards documentation that new and current teammates and contractors could reference. ◦ Collaboration across teams – I enjoyed working hand-in-hand with product managers, software engineers, executives, designers, strategists, executives, agencies and contractors, and more.Main technologies/tools◦ Craft CMS (PHP), Zendesk, Jekyll (HTML/CSS/JS), Magento◦ Google Analytics, Webmaster Tools, Google Tag Manager, SEMrush, and more◦ Amplitude, Kochava, MailChimp, and Leanplum◦ Photoshop, Sketch, Illustrator, MarvelApp, InVision, and more◦ Atlassian Suite - Confluence and JIRA

◦ Led multiple, successful strategic marketing initiatives and website optimization projects.◦ Complete technical SEO audits, followed by my leading of on-site/on-page and off-site/off-page optimizations of the web properties, content, and navigation architecture throughout multiple web properties and for various locations.◦ Designed and developed multiple campaign-specific landing pages and spun up micro-sites for various, targeted marketing campaigns. Designed, developed, and authored content for different websites under the Bretz company subsidiaries and organizations.◦ Content writer and editor for website content and metadata, email newsletters, blog articles, webpages, social media, and more.◦ Media producer for multiple, digital and traditional ads and media buys, co-developed 40-page traditional print marketing campaigns, flyers, brochures, and more.

Managed digital efforts for niche content creator Pete Sveen, DIY Pete. Oversaw website, marketing, media, SEO, B2B sponsor relationships, social media, blog content, advertising, and email marketing for the Think Entrepreneurship, LLC brands, eCommerce sites, and communities (DIY Pete, Signs of The Mountains*, and Think Entrepreneurship. *SOTM business has since been acquired).◦ Coordinated a complete website redesign, overhauling WordPress and Shopify development, with a focus on optimizing content for continued, organic growth through blog content re-work at diypete.com and every sister company/web property.◦ Direct result of marketing and optimization projects led to consistent diypete.com unique visitor and pageviews increases and YouTube subscription growth, month after month. Alongside doubling website and blog traffic year over year, all organically.◦ Developed, produced, and optimized a content marketing machine - video tutorials, blog articles and how-to's, downloadable plans, and other information product content, transcriptions, and more.◦ Designed a consistent set of imagery, media, and creative assets and templates for the video, blog, email, social, product (eCommerce), and all other releases and campaigns.◦ Directed, edited, produced, and released visual- and text-based content on consistent, weekly schedules during 2015 and 2016. Grew the audience to near 6-figure YouTube subscribers, multiple-million video and supplemental content views, and tens of thousands of email subscribers.◦ Collaborated and coordinated projects directly with the Founder. 50% remote work.

◦ Assisted the Marketing Director in various tasks from content editing, copywriting, SEO and paid search advertising (PPC), reporting and analyzing, media production and social media management, inbound and content marketing, and more.◦ SEO - Website and Content Audits, Planning, and Iterating, alongside other updates to website's design and content writing/editing for blogs.◦ PPC campaigns - compiled Google AdWords campaign statistics, analytics, and conversion reports in Excel for a variety of clients. Honed my attention to detail, consuming and analyzing large amounts of data to input and present/report on.◦ Helped multiple clients succeed in their varying niches, doing a variety of marketing, advertising, design, and development work. Most Inbound Reach client sites were PHP, ran on WordPress.Fully remote, contract-based position.

2009 - 2011 (Great Falls, MT) and again 2013 - 2014 (Missoula, MT)◦ Trained new employees, managed and maintained sales numbers, managed department sales and loss, sold products in the media, video, and book departments, and ran bank cash deposits.◦ Directly communicated with and assisted thousands of retail and coffee shop customers, refining my customer communication, sales, and service skills.

For years I had my nose to the grindstone in audio production and music - my passion for this led me into investing in equipment to open a recording studio for area musicians, offering audio production services.The studio was one of my first entrepreneurial endeavors. I ran Scott Mathson Productions during high school and into my college years. I became a Disc Makers Studio Partner, referring clients to their services for CD & DVD manufacturing. I recorded for a wide variety of musicians and helped release and market their recordings, as well as releasing my own original music, videos, and more.During this time I also focused on podcast production, eventually starting and hosting a musician's interview and audio production advice show (since archived).

◦ 30 to 40 support calls daily, averaging 12 minutes in length (my numbers well-exceeded the metrics goals set). I continually, positively exceeded other monthly metric goals beyond call time - sales, transfers, service tickets - 84% more than baseline averages.◦ Marketed and sold warranty plans and package add-ons 73% more than upgrade baseline averages. Alongside selling within the top 10% of the entire call center (900 employees), receiving recognition.◦ During team meetings, I coached our team in effective ways to sell, market, empathize, and promote.