Scott Mathson Email & Phone Number

Missoula, MT, US

Established in 1986, TRC is Missoula’s longest running recording studio. Services include audio engineering, live sound recording, format transfers, VO, mixing, mastering, and much more.

Missoula, Montana, US

• Mathson Design Co. (Mathson Design, LLC) is a Missoula, MT based full-service web and product studio. Focusing on consulting and contracting for a variety of clients, helping with web development, SEO, content.
• Consultant for a variety of clients, world-wide, leading GTM, web and content strategy, organic SEO, website design and full-stack development work, and much more.
• Guided Puppet on launching new DevOps automation tool Relay.sh (acquired 2022), sole website designer and developer for NBA player Josh Huestis, nominated for TechStars NYC pitch event, Google Analytics Certifications.
• Go-to consultant and contractor for a variety of other web dev agencies for years, focusing primarily on front-end development, search engine optimization (SEO), internationalization, auditing, training and.

San Francisco, California, US

Formed Amplitude's SEO and organic acquisition programs—technical foundations in seeing site-wide Schema markup through, and /sitemap.xml, /robots.txt migration to new platform. As well as non-technical content strategy developed that drastically increased content output with a focused keyword strategy.- Oversaw SEO blog post content program—planned.

Palo Alto, California, US

• Oversaw this organization’s global content programs, team, and vendors. Initially reporting into and closely partnering with CMO, my team focused on raising brand awareness through thought leadership content, as well.
• Developed content strategy, dashboards, reports, editorial calendar, and ongoing cadence
• 150% YoY increase in content published, improving team output while also upping quality
• Led team in pitching and hosting an awareness raising, in-person and virtual event. Developed programming and content—pre- and post-event promotion, emails, and press.
• Select, budget for, and manage external agencies and contractors in support of marketing
• Oversaw, optimized, and negotiated content budget, maximizing return on investments

San Francisco, California, US

• Formed their user acquisition strategies - from SEO, to email marketing, to social media, demand gen, and far beyond. Oversaw all of Netlify’s web properties and other channels’ strategy, success metrics, and analytics.
• Implemented campaigns, programs, and initiatives to raise brand and product awareness
• Interactive, multi-channel campaigns, new microsites/publications, & educational courses
• Oversaw the launch of both Technology and Agency/Business Partners directories and programs - recruiting, onboarding, and co-marketing with partners
• Formalized Netlify’s Blog content program - strategy, content pillars, core metrics and goals, pruning, and management of the content schedule and editorial calendar
• Formed A/B testing and conversion rate optimization experimentation programs/ frameworks

Bellevue, WA, US

• Oversaw the tens of thousands of webpages that tell Auth0’s brand story, share technical documentation, promote product features, and share customer's case studies. Ensured optimization and accurate positioning to.
• Led evergreen content and globalization initiatives on the Blog, as well as campaigns across channels ranging from product launches and go-to-market strategy, to redesigns, to catalog/directory optimizations, to eBook.
• Experimentation and A/B & CRO testing throughout the Auth0 website.
• Wrote, presented, and maintained process and procedural documentation for Marketing Dept.
• Increased click-through rates (CTRs) on multiple organic discovery channels, as well as drove strong top of funnel growth, bringing in highly-qualified visitors and more signups.
• Planned and launched marketing campaigns aimed towards specific segments, markets, and sectors.

Bellevue, WA, US

Bozeman, Montana, US

• Web Experience Lead for onX, an outdoor public lands mapping mobile app startup. I led creative and web teams and agencies/contractors through a complete brand overhaul and rebrand project. Established their lifecycle.
• Led teams and contractors working on web, email, media, marketing, brand, and growth initiatives - planning and overseeing Brand Marketing team's portions of the campaigns.
• During onX's major brand overhaul and rebrand, I led the team through strategic audit phases, coordinating work between agencies and individuals, defining core messaging and then implementing it across channels to.
• Defined, monitored, and reported on metrics. Planned and oversaw the broader digital and visual web and content strategy, and supported 6-figure media buys for awareness and new user acquisition.
• Developed and presented guidelines, playbooks, and styleguides - creating repeatable processes and standards documentation that new and current teammates and contractors could reference.
• Collaboration across teams – I enjoyed working hand-in-hand with product managers, software engineers, executives, designers, strategists, executives, agencies and contractors, and more.Main technologies/tools

Missoula, Montana, US

• Led multiple, successful strategic marketing initiatives and website optimization projects.
• Complete technical SEO audits, followed by my leading of on-site/on-page and off-site/off-page optimizations of the web properties, content, and navigation architecture throughout multiple web properties and for.
• Designed and developed multiple campaign-specific landing pages and spun up micro-sites for various, targeted marketing campaigns. Designed, developed, and authored content for different websites under the Bretz.
• Content writer and editor for website content and metadata, email newsletters, blog articles, webpages, social media, and more.
• Media producer for multiple, digital and traditional ads and media buys, co-developed 40-page traditional print marketing campaigns, flyers, brochures, and more.

• Managed digital efforts for niche content creator Pete Sveen, DIY Pete. Oversaw website, marketing, media, SEO, B2B sponsor relationships, social media, blog content, advertising, and email marketing for the Think.
• Coordinated a complete website redesign, overhauling WordPress and Shopify development, with a focus on optimizing content for continued, organic growth through blog content re-work at diypete.com and every sister.
• Direct result of marketing and optimization projects led to consistent diypete.com unique visitor and pageviews increases and YouTube subscription growth, month after month. Alongside doubling website and blog traffic.
• Developed, produced, and optimized a content marketing machine - video tutorials, blog articles and how-to's, downloadable plans, and other information product content, transcriptions, and more.
• Designed a consistent set of imagery, media, and creative assets and templates for the video, blog, email, social, product (eCommerce), and all other releases and campaigns.
• Directed, edited, produced, and released visual- and text-based content on consistent, weekly schedules during 2015 and 2016. Grew the audience to near 6-figure YouTube subscribers, multiple-million video and.

• Assisted the Marketing Director in various tasks from content editing, copywriting, SEO and paid search advertising (PPC), reporting and analyzing, media production and social media management, inbound and content.
• SEO - Website and Content Audits, Planning, and Iterating, alongside other updates to website's design and content writing/editing for blogs.
• PPC campaigns - compiled Google AdWords campaign statistics, analytics, and conversion reports in Excel for a variety of clients. Honed my attention to detail, consuming and analyzing large amounts of data to input and.
• Helped multiple clients succeed in their varying niches, doing a variety of marketing, advertising, design, and development work. Most Inbound Reach client sites were PHP, ran on WordPress.Fully remote, contract-based.

• 2009 - 2011 (Great Falls, MT) and again 2013 - 2014 (Missoula, MT)
• Trained new employees, managed and maintained sales numbers, managed department sales and loss, sold products in the media, video, and book departments, and ran bank cash deposits.
• Directly communicated with and assisted thousands of retail and coffee shop customers, refining my customer communication, sales, and service skills.

For years I had my nose to the grindstone in audio production and music - my passion for this led me into investing in equipment to open a recording studio for area musicians, offering audio production services.The studio was one of my first entrepreneurial endeavors. I ran Scott Mathson Productions during high school and into my college years. I became a.

El Segundo, CA, US

• 30 to 40 support calls daily, averaging 12 minutes in length (my numbers well-exceeded the metrics goals set). I continually, positively exceeded other monthly metric goals beyond call time - sales, transfers, service.
• Marketed and sold warranty plans and package add-ons 73% more than upgrade baseline averages. Alongside selling within the top 10% of the entire call center (900 employees), receiving recognition.
• During team meetings, I coached our team in effective ways to sell, market, empathize, and promote.

Reston, VA, US

Missoula, MT, US