GlobeTrotScott Strategies starts with a simple premise: there’s too much friction in travel. The goal is to help companies build and strengthen relationships with travelers through robust loyalty programs, customer experience enhancements and savvy media strategies. Work includes:* Helping travel brands improve the customer experience* Advising startups and venture capital firms.* Create strategies for media companies to better connect with audiences.* Designing and refining loyalty programs.* Teaching travelers how to maximize airline, hotel and credit card points and miles.Past public speaking and conference moderation includes: World Travel & Tourism Council’s Sustainability & Investment Summit, The Wings Club Foundation, The Poynter Institute, The Transportation Security Administration’s annual leadership conference, U.S. Travel Association's Future of Travel Mobility Conference and The Travel & Adventure Show.Media appearances include: ABC News, CBS News, NBC News, MSNBC, CNN, The New York Times, The Washington Post, NPR, The Associated Press, Cheddar News and NewsNation.

* Focus on traveler-minded solutions and products to ensure that vacationers have the best experience on their trips.* Drive deeper relationships with our business partners and develop new relationships with the leading brands in travel.* Coordinate public relations outreach and messaging.

Serve as industry expert advisor for insurtech startup in the travel space. WeatherPromise is a B2B allowing travelers to buy a guarantee against rain or inclement weather during their vacation or other outdoor leisure activities such as concerts or sporting events. The ability to purchase a WeatherPromise is embedded in partner’s checkout flow and pre- and post-sale marketing. If there is poor weather during the covered event, the company notifies the traveler and pays them directly.

* Work closely with C-Suite executives to craft internal messages to 25,000 employees; develop thought leadership and key corporate messaging. Moderate Q&A sessions at internal events and advise on overall storytelling. * Develop strategic initiatives for the TrueBlue loyalty team, optimizing the program and finding new ways to engage customers.

Provides holistic brand expertise, with a focus on crafting and honing thematic messaging in an editorial tone. This includes establishing long-term editorial targets and narratives aimed at balancing growth and destination management over the course of three to five-year arcs. Additionally, provides insights in cross-industry travel trends and the latest developments in best-in-class customer experience delivery.

* Oversaw the digital editorial strategy for The Points Guy, set the brand voice, building a team of top-tier journalists and transformed a travel blog focusing on points, miles and credit cards into one of the leading sites for overall travel content.* Elevated editorial standards, incorporated search engine optimization (SEO) best practices and leveraged advanced data insights to attract new and diverse users and increase audience engagement.* Managed a team of 45+ reporters and editors with strong performance metrics and an adherence to high-quality work and efficiency.* Developed creative ways to drive conversions around sponsored content marketing efforts for our travel industry and credit card partners in text and in close coordination with our video and social media teams.* Represented the brand as a speaker and moderator at global industry events and conferences and in appearances in other media, including television and cable networks, newspapers and radio stations.

* Led a team of editors and reporters on AP’s global business desk delivering spot news, enterprise stories and presenting them in new and compelling ways. * Directly oversaw the daily coverage of automobiles, airlines, technology, retail, e-commerce, hotels, oil and related industries.* Worked with the business editor to keep the department’s operations on budget and to recruit staff and develop their skills.* Supervised AP’s travel and sports podcasts, working with business development and sales teams. Personally hosted the weekly travel podcast “Get Outta Here!”

Worked with journalists throughout AP's global business department to develop new ways of telling stories. That meant coordinating with the video, photo and interactive teams to produce unique content for our users. * Projects included animated explanatory videos, 360/virtual reality videos and photos, social media campaigns, shooting and editing video as well as new approaches to text stories.* Worked closely with AP’s product teams to develop partnerships and start new revenue sources.* Translated complicated subjects into compelling, engaging stories that are understandable, actionable and interesting.

Write long-term features, investigative stories and explanatory pieces about the airline and travel industries.

I reported and wrote stories for the network's Web site, abcnews.com. I also produced slideshows, polls, selected wire stories and edited freelancers and columnists.

See ABC News description above