Direct comprehensive sales and marketing strategies for North America, driving market growth and exceeding targets. Oversee weekly performance against KPIs, ensuring alignment with quarterly and annual goals. Lead CRM optimization and systems integration for all customer touchpoints for enhanced customer journey mapping. Conduct ongoing market research to identify trends, opportunities, and customer requirements. Manage annual sales and marketing budgets to maximize ROI and drive profitability.

- Manage ongoing omnichannel recruiting campaigns that consistently exceed industry benchmarks by ~130% using targeted segments, personas, and an SEO-optimized website.- Inform market expansion strategies using market research, identifying key trends, and consumer buying journeys to support the company's growth initiatives.- Established corporate brand voice and value proposition, enhancing the company's identity and market positioning.

- Oversaw product marketing, creative services development, market research, branding, digital marketing, marketing operations, and production teams that utilized full-funnel, integrated marketing approaches to drive growth via segment-based customer journeys.- Achieved 170,000 targeted program enrollments through Q1 2023 by implementing multi-touch, omnichannel marketing strategies backed by market research.- Collaborated with cross-functional teams to expand the product portfolio into new market sectors, enhancing market penetration and driving business diversification.- Implemented lean practices to simplify workflows, reduce waste, and maintain compliance which translated into 200 hours saved in process improvement in 2022.

- Led the successful rollout of the nation's first comprehensive summer rate program for 2.8M residential customers, pioneering a model that enhanced customer engagement and satisfaction- Collaborated within a matrix organization to support customers throughout the customer lifecycle.

- Strategized and oversaw the execution of successful go-to-market initiatives for the academic library market, surpassing revenue goals and achieving 100% of the $50M annual revenue target.- Implemented data-driven integrated marketing campaigns that achieved 129% of the target, utilizing in-house and agency-driven content development and extensive market research.- Managed a dynamic team of professionals that drove lead generation, enhanced brand visibility, and delivered comprehensive sales support to drive business growth.

- Orchestrated sales strategy using solution-based approaches to create tailored marketing plans from concept to execution for a diverse clientele, employing marketing technologies and KPIs for client success. - Achieved 110% of $2M annual plan for retail and real estate markets, cultivating strategic partnerships and reinforcing corporate brand while driving revenue and community investment.- Optimized sales processes, surpassing $8M revenue goal (113% of target) across corporate, retail, and real estate sectors.

- Established and led dynamic sales and marketing teams, focusing on higher education, economic development, and private-sector markets. Fostered strategic alliances to expand market share and pioneer innovative product concepts.- Created a game-changing grants management product from concept to launch within six months, showcasing exceptional strategic vision and execution capabilities.- Achieved 15% market share in top U.S. research universities with highly effective omnichannel sales and marketing campaigns and deep knowledge of market dynamics and consumer behavior.- Awarded "Michigan 50 Companies to Watch in 2015" for outstanding contributions to high-growth initiatives and innovative business practices.

- Developed strategic marketing plans to drive lead generation, increase brand awareness, and provide sales support for products and services for 200+ top-revenue products.- Successfully created and launched a new product worth $17M in annual billings.- Created and executed strategic marketing plans to drive lead generation, increase brand awareness, and provide global sales support for products and services in the corporate market.- Developed a successful migration strategy to a new platform for 30,000 customers.

• Developed strategic marketing plans to drive lead generation, increase brand awareness, and provide sales support for products and services for 200+ top-revenue products• Selected by senior executives as lead marketing strategist for new platform and successfully developed migration strategy for 30,000 global customers• Served as liaison and strategist for corporate acquisitions to develop go-to-market strategies• Successfully created and launched a new product worth $17M in billings value and 10 other new products• Directly impacted 40% increase of ebook sales in first year of ebrary acquisition• Played key role in 12% growth across product lines through campaigns, sales training, and sales tools

- Collaborated closely with Product Managers to develop omnichannel marketing plans for newspaper and digital vault product lines to achieve revenue goals.- Successfully launched three new product lines and 15 product bundles, driving revenue growth and expanding the company's product portfolio.- Utilized data analysis to create and maintain models measuring existing and forecasted sales against key customer markets, enabling data-driven decision-making.

- Engineered a successful bundle pricing program for ten products, enhancing clients' share of wallet and contributing to revenue growth. Collaborated with cross-functional teams to create multifaceted marketing campaigns, driving brand awareness and customer engagement.- Conducted product, price, and delivery analyses for the digital vault product line, aligning strategies with product goals and customer needs.- Implemented a data-driven approach by creating and maintaining sales models, tracking trial placement, conversion rates, and customer feedback to optimize marketing strategies.