Scott Brady Email & Phone Number

Kirkland, Wa, Us

Sydney, Nsw, Au

Los Angeles, Ca, Us

Roles includes Product Strategy, Product Development, Sales and Business Development. Wefi is a big data analytics company developing cutting edge solutions for the mobile and cable markets most demanding challenges. The company’s mobile client (Android and iOS) and big data analytics products collect and analyze massive amounts of unique mobile data and delivers solutions for customers that make significant improvement in their subscribers quality of experience and help better monetize their services. Closed multiple new MVNO customers.

Bellevue, Washington, Us

• Regular C-level reviews with clients to track key KPIs and find data driven ways to improve their business.• Drove expansion into Asia, closing first business with major Japanese carrier. • Expanded into adjacent markets beyond major mobile operators.

New York, Ny, Us

Building Startapp's San Francisco office and team. StartApp hit #7 on Inc.'s list of fastest growing companies. Leading advertising sales, publisher relationships, and business development with team covering the West Coast, Latin America, and China. Enhancing mobile monetization opportunities through better data and analytics.

New York, Ny, Us

Led a division focused on helping publishers monetize their inventory via cross-platform advertising effectiveness studies, audience profiles, custom data feeds and other research. Responsible for multi-million dollar custom analytics revenue overseeing 6 direct reports, large indirect operations and client team. * Grew revenues by 25%. Completely rebuilt and turned around an underperforming sales organization. * Developed a pipeline of pure customer analytics projects into repeatable, scalable work to increase margin and sustainability of revenue. * Grew key client account by 100% within 6 months. Increased client engagement by integrating multiple additional data feeds into audience analytics platform. * Recognized for ability to groom strong leaders within the organization. Heavily invested in direct reports’ professional development and growth. * Established a formalized, highly successful career path benchmark program that was adopted enterprise-wide.

New York, Ny, Us

Promoted to lead North America sales and client services for a $100M telecom vertical, responsible for driving new sales, renewals and client satisfaction. Led strategic direction and operations to provide actionable business insights for carriers and device manufacturers leveraging Nielsen’s deep portfolio of syndicated and custom research. Oversaw 11 senior sales managers and 40+ sales staff. * Captured a 15% uplift in annual new revenues by expanding executive-level relationships within new and existing accounts. * Penetrated new budgets within existing Fortune 1000 client companies by identifying “whitespace” opportunities in accounts already saturated with product. * Mentored staff on strategic solution selling to C-level executives and senior management to make inroads across new verticals. * Drove service delivery improvement across a base of 20+ national accounts. Reorganized team to address critical growth needs. * Successfully launched new products into the market, providing deep, client-impacting insights and mentoring staff on solution-based, C-level selling to position themselves as a trusted business partner in the market. * Drove thought leadership across the organization. * Chosen as one of 36 employees to attend the exclusive weeklong Nielsen Leadership Program. Selected from among 34,000 global employees for this highly coveted opportunity.

New York, Ny, Us

Appointed to lead sales and client service operations for the largest account in the Telecom practice (Verizon). Responsible for $20M annually overseeing a team of 5 account managers. * Grew the largest account in the Telecom practice by 10% to $20M+ within 12 months. Increased sales within Verizon, an account already saturated with product, by expanding base of executive relationships in new verticals. * Turned around an underperforming sales division within first year of leadership. Received promotion to Senior Vice President in 2010 due to successful and immediate transformation. * Exceeded goals on average by 50% cultivating strong relationships at multiple levels and investing time on the front-end to fully understand client strategy, technology and organization.

New York, Ny, Us

Telephia acquired by Nielsen in 2007 for $440M.Promoted twice in 3 years within a startup environment, responsible for $2M in new product sales, $15M in renewals and ongoing incremental sales. (Earlier roles: Director and Senior Account Manager)

Berkeley MBA, Haas School of Business

Bellevue, Wa, Us

Product managementCost analysis

Us

Provided strategic consulting to mobile communications and high-tech firms. Led strategic projects across the mobile ecosystem including device and equipment manufacturers, tower companies, MVNOs, and private equity companies.

Led strategic projects for clients including private equity firms, AT&T, Qualcomm, and Lucent.

Mba

Ba, Engineering