Scott Mcclintock Email & Phone Number

San Jose, Ca, Us

Osaka, Jp

Developing and executing global digital marketing strategy for US, Japan, China, programs and campaigns that align with the organization’s business objectives and marketing strategy. Own and manage the road map for all things digital marketing, including timelines, budgets, vendors, and deep analysis to deliver both insight and wisdom for a best-in-class customer and partner experience through digital marketing platforms and channels.

Pittsburg, Ca, Us

Managed both the Marketing and Technology departments with 9 direct reports. Executive Leadership Team member responsible for business strategy, goals, quarterly objectives, and development. Chaired committees responsible for Strategy and Pricing. Prioritized quarterly strategic objectives and pricing changes.Developed detailed customer personas and journey maps to identify key customer friction points. Resulted in identifying projects with direct revenue impact and increasing customer satisfaction scores. Implemented website eCommerce functionality resulting in $100k of incremental revenue. Validated a new channel of business growth. Used a multi-channel strategy to generate 200 Marketing qualified leads a week.Replaced an on-premises software solution for a cloud based solution for increased reliability. Complete network infrastructure upgrade. On-site hardware replaced for guaranteed reliability and redundancy for 50% lifetime cost savings. Implemented a strict 3 year hardware replacement plan eliminating all outdated hardware assets. Improved critical infrastructure uptime and efficiency with increased network speed and performance. Improved network security, scalability, redundancy and reliability with accurate daily backups stored off-site.

Jp

Defined the email marketing and lead nurturing strategy. Drove a closed-loop process flow from data collection to inside sales follow-up. Created a process that tracked and scored prospect engagements from email campaigns. Increased outside sales by 35% in the first year. Delivered over 8 Million B2B targeted emails driving $54M annual eCommerce revenue. Defined the social media strategy for Fujitsu America. Managed global social media community managers on industry best practices, corporate policies and shared tools. Created a social media community of over 160k members. Total targeted audience reach over 59M at no cost. 127k engaged users and 49k loyal brand advocates.Negotiated vendor contracts with procurement department for over $250k in annual cost savings. Supported offline events with online marketing activities to drive attendance. Responsible for managing a $16M annual advertising budget. Executed brand building, product communication and customer engagement campaigns. Collaborated with internal teams and managed vendors to achieve objectives. Leveraged partner programs from Intel & Microsoft to optimize budgets for increased ROI.Developed the campaign strategy to increase web inquiries, branding and revenue. Championed an optimization and testing culture for online advertising activities to reallocate budget. Adjusted advertising budget based on campaign analysis of success events. Always looking for new opportunities in Search Engine Marketing and Social Media. Implemented a 70/20/10 budget allocation model to maximize revenue generation impact.

Jp

Team lead and mentor for internal web marketing department. Worked with eCommerce and IT departments to develop marketing deliverables produced for customers. Redesign of shopfujitsu.com eCommerce site. Online sales increased 100% to $4.5M a month. Increased online conversion rate by 50%. Resulting in incremental sales revenue from existing marketing efforts. Championed WebTrends software for consistent, reliable web data collection. Established analysis and marketing accountability for online ad spending.

Munich, De

Project management and creation of time sensitive executive level projects. Worked with senior executives to fine tune product messaging and ensure branding consistency. Allocated external resources to ensure timely completion of deliverables while exceeding expectations. Worked with regional and global content owners to complete projects on time.

Created the original online presence for Copeland’s retail sporting goods. Developed complete site architecture, main navigation, user experience, page layouts, promotions. Focused on optimizing the shopping cart process for conversions. Completed and launched a redesign of Lucky Brand Jeans eCommerce website. Redesigned the user experience, created site standards, layouts, navigation, and content. Resulted in an immediate revenue impact that increased sales 10x overnight.

Education record

B.S., Art And Applied Design