• Campaign Operations & Analysis •Led the set-up of annual global Salesforce campaigns with KPIs and rich planning data. Managed actual vs. forecast performance attribution and dynamic reporting analysis.• Lead Routing •Owned the lifecycle journey of annual leads and optimised Marketing, Sales and Rev Ops alignment, to ensure the leads were quality assessed, nurtured and followed-up efficiently and effectively.• KPI Target Planning •Forecasted, modelled and set annual team targets, based on past performance and growth plans.• Pipeline & Revenue Analysis •Tracked MQL>SQL>SAO>Closed-Won account and contact journeys.Provided weekly, monthly and quarterly pipeline dashboard reporting, and ran regular Marketing<>Sales pipeline performance meetings.• CRM Database Governance and Growth •Advocated data governance and control enrichments, ideal customer profile (ICP) assessments and quality assurance reviews against our database.Ran ZoomInfo ICP growth processes to increase target account and key buyer persona database.Created core segmentations by territory, industry, revenue, lifecycle history and campaign impact.• Tech & Automation •Managed tech stack procurement and development projects with Salesforce, HubSpot, LeanData, Salesloft and more.Developments included systems integrations, forms, workflows, automations, lists, alerts, reports and dashboards.• Leadership & Stakeholders •Drove impactful change by engaging, consulting and influencing team members, stakeholders and suppliers across all project implementations. Championed our processes and empowered others to perform at their best through 1-2-1s, tailored training plans, documentation and video demos.

• Campaign Operations •Led a department activity calendar and facilitated the planning and delivery of marketing campaign assets, in line with business trading strategy and targets. CEOs, agencies, and Marketing, Digital, Products, Sales, IT, Legal, Finance and Compliance teams regularly engaged and influenced, to ensure successful approval and execution.• Budgets •Controlled Marketing Ops budget and coordinated entire department budget. Managed monthly department PO and invoice processes, along with budget forecasts, accruals and reconciliation.• Procurement & Suppliers •Suppliers and services on-boarded efficiently, with healthy partnerships maintained, by introducing and managing a quarterly review process, which the whole department utilised.• Tech & Automation •Owned the implementation of Wrike collaborative work management software and Bynder digital asset management software - enabling up to 50 stakeholders.• Compliance & QA •Increased department efficiencies and consistencies by creating, training out and monitoring best practice processes. 100% of compliance QA checks passed in 2021, with continual improvement since 2018.• Business Continuity & Risk •Brand reputation protected, ability to engage with customers and partners upheld, and risk of financial and data loss reduced, by regularly managing department business continuity and risk plans. • Team Development •Empowered individuals and teams by implementing tailored training plans and scorecards.

• Campaign planning •Facilitating the planning and processing of department monthly briefs.• Creative development and delivery •Working with Comms, Brand and Digital colleagues to develop and deliver ATL and BTL creative, via online and offline channels, to both B2B and B2C audiences.• Marketing automation •Developing automation and triggered activity programmes, via Dotdigital Engagement Cloud.• Measurement, analysis and testing •Analysing campaign performance and using A/B testing on headlines, copy, design and layout.• Media and intermediary partnerships •Managing and coordinating relationships, events and activity bookings with suppliers and agencies.• Record keeping and process administration •Owning, organising and reviewing assets, in line with regulatory compliance controls (FCA, PRA, SM&CR, GDPR).

• Team leadership and coordination • Planning, coordinating and supervising the work of the marketing team.• Print and email campaigns • Delivering B2B mailers, a quarterly magazine and both B2B and B2C emailers.• Social media • Expanding the brand presence on Facebook, Instagram, Twitter, Pinterest and YouTube.• Blogger partnerships • Working with bloggers to reach new audiences through online published articles.• Collateral approver • Responsible for first line approval of all marketing collateral prior to final sign-off.• MI • Producing sales and marketing activity reports, including forecasts and profit/loss summaries.• Data segmentation • Selecting and segmenting customer, sales and product data using the CRM system.• Product/merchandise • Controlling product sample allocation for marketing, sales reps, customers and distributors.• Visual merchandising • Owning the merchandising standards of trade show stands and store displays.• Customer communication • Telemarketing and sales conversations at trade shows and in retail stores.

(P/T Nov 2006 – Jan 2012 and F/T Feb 2012 – Feb 2013)• Department leadership •Managing weekly store rotas, supervising staff and delegating tasks.• Banking admin •Cash banking duties and admin checks incl. returns, price adjustments, float movement of tills.• Training and HR •Training all assistant staff, monitoring development and maintaining personnel files.• Visual merchandising •Analysing store space planning and implementing phase moves.• Product and sales •Advising customers on purchases using specific product knowledge.• Stock •Shop floor stock replenishment and customer order auditing.• Till operation •Processing sales and order transactions through tills.