Commercially minded leader with two decades of digital experience, specialising in driving transformative SEO strategies and fostering a culture of innovation. As Head of SEO, my focus has been on visionary leadership, maximising revenue opportunities, and nurturing client relationships to drive business growth.My journey in the digital realm is defined by a relentless pursuit of results and a methodical approach. With proficiency across technical SEO, project management, and client relations, I leverage my mathematical background to forecast SEO campaign ROI and provide strategic guidance at a senior level, delivering tangible outcomes and client retention.Passionate about shaping the future of SEO, I'm dedicated to developing best in class processes and driving innovation within my teams, whilst ensuring that staff development remains a priority. This dedication is evident in my track record of mentoring staff in all SEO disciplines and spearheading strategic sales initiatives to unlock new revenue streams.