Scott Mcmanus

Scott Mcmanus Email and Phone Number

Fractional Chief Marketing Officer @ NuSource
Hermosa Beach, CA, US
Scott Mcmanus's Location
Hermosa Beach, California, United States, United States
Scott Mcmanus's Contact Details
About Scott Mcmanus

I am a seasoned Senior Marketing Executive with 20+ years of experience. My leadership journey has been marked by the consistent creation and implementation of powerful marketing strategies that drive revenue growth. Throughout my career, I've successfully fused digital marketing, traditional channels, strategic partnerships, PR, and emerging marketing avenues, ensuring sustainable organizational advancement.My adaptability has been particularly valuable in the startup sector. Here, I've tailored my strategies to suit the fast-paced, ever-changing environment, which has resulted in significant 8-figure revenue growth and the discovery of new avenues for continued scalability.While I am the CMO at Watch Gang, my influence hasn't been limited to marketing. In partnership with other executive leaders, I've made meaningful impacts in areas like business growth strategy, product innovation, operations, inventory management, and even in broadening our global reach.A cornerstone of my success lies in valuing people. I firmly believe in a leadership style that nurtures and develops. Recognizing talent and ensuring they have the operational structures to thrive has been a formula for success.CAREER HIGHLIGHTS:➤ Marketing Strategy: 25 years of progressive experience developing and deploying growth-driving multi-channel marketing strategies.➤ Brand Positioning: Developed overarching marketing/brand strategy to develop engaged audiences, yielding 4X revenue growth.➤ Executive Collaborations: 10+ years working alongside C-suite leadership to drive P&L growth strategies at a growing organization. ➤ Marketing Team Leadership: People-oriented leader with a background in leading multi-disciplinary teams to perform at a high level. Expertise Includes:P/L Management & Revenue Generation, Audience Development, Direct Marketing Strategy, Email Marketing, Artificial Intelligence (AI), User Experience, Database Mining & Customer Segmentation, DTC/B2C, Marketing Analytics including LTV, Brand Building and Positioning, CRM, Multi-Channel/Integrated Marketing, Media Mix Optimization, Customer Journey, Growth Strategies, Online Marketing/E-Commerce, Driving Sales and Results, Subscription Marketing, Digital Marketing, Effective Leadership and Management, Conversion Optimization, Acquisition, Retention & Loyalty,

Scott Mcmanus's Current Company Details
NuSource

Nusource

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Fractional Chief Marketing Officer
Hermosa Beach, CA, US
Website:
nusource.io
Employees:
10
Scott Mcmanus Work Experience Details
  • Nusource
    Fractional Chief Marketing Officer
    Nusource
    Hermosa Beach, Ca, Us
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  • Watch Gang
    Fractional Business Strategy And Solutions Architect
    Watch Gang Jul 2024 - Present
    Advise and support Watch Gang in driving growth and optimizing operations through strategic initiatives. Leveraging my experience leading cross-functional teams in marketing, product development, and customer solutions, I provide thought leadership to tackle complex business challenges. My role focuses on shaping integrated marketing strategies, streamlining operations, and supporting long-term growth, ensuring Watch Gang continues to lead in the luxury goods space.
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  • Watch Gang
    Chief Marketing Officer
    Watch Gang Feb 2018 - Jul 2024
    Direct and coordinate day-to-day activities of marketing, engineering, customer solutions, media, creative, and product departments, providing thought leadership and coaching. Orchestrate all facets of the development and implementation of long-term integrated marketing strategies across multiple channels, such as web, social media, television, mobile, events, and strategic partnerships.
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  • Path Theory
    Co-Founder
    Path Theory Jun 2012 - Present
    A data-centric marketing consultancy specializing in the promotion and optimization of brand experiences using data to define an organization's strategic path.
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  • Angelrush
    Vice President – Performance Marketing
    Angelrush Mar 2014 - Feb 2018
    San Francisco, California, Us
    Recruited to the seed-stage venture capital fund as a marketing expert to spearhead strategic operations for the Brand Marketing Team and Technology Consulting Team to assess marketing capabilities of prospective investments and advise on investment decisions.Leadership Responsibilities:➤ Orchestrated evaluations of customer acquisition, email campaigns, analytics, affiliate marketing, and app components.➤ Delivered strategic management consulting on client marketing initiatives, overseeing multivariate testing, funnel development, and analytics integration while playing a pivotal role in C-level executive recruitment.➤ Directed teams of designers, copywriters, developers, and engineers to conceptualize and create custom solutions.➤ Led multiple engineering teams to develop apps and other technical solutions to elevate the performance of these investments.Key Accomplishments:➤ Spearheaded the growth of the health division, escalating revenue by 5X in just 18 months.➤ Launched a HIPAA-compliant patient acquisition portal for a telemedicine firm, driving 7-figures in sales via a cross-platform React/Android/iOS app.➤ Empowered an insurance technology client, with an initial launch strategy as well as recruiting its engineering lead and developing its expansion strategy leading to procurement of $12M in additional funding and continued growth trajectory.➤ Steered media campaigns for one highly profitable healthcare subscription business, managing a $10M annual budget and generating 650k MAU. Achieved a peak of 15,000 daily user applications while maintaining an ROI > 2.5.➤ Developed an LTV prediction model, bolstering retention on internal products by 26%.
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  • Academic Partnerships
    Vp Executive Creative Director
    Academic Partnerships Jan 2013 - Mar 2014
    Dallas, Tx, Us
    Hired to direct digital acquisition campaigns for university partners with a higher education marketing firm. Led a team spanning design, copywriting, and development to boost enrollment and owned all C-level client relations, art direction, and talent development.Key Achievements:➤ Developed and deployed the creative strategy to secure enrollment from prestigious universities such as University of Virginia and University of Notre Dame, Penn State, University of Southern California, and other globally renowned institutions.➤ Generated a 2X increase in online enrollment for MBA programs through innovative strategic marketing approaches.➤ Devised technical and creative strategies for RN-BSN programs, reducing primary acquisition costs by 50%.➤ Built and launched a Massive Open Online Course (MOOC) portal within 1 weekend to sell and market new partnerships with new public university partners.
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  • Iconic Labs, Llc
    Senior Director – Online Acquisition Marketing
    Iconic Labs, Llc Nov 2006 - Dec 2012
    Los Angeles, California, Us
    Recruited as a marketing strategist and elevated through leadership positions at the D2C consumer brand incubator to lead creative branding and marketing efforts, co-creating 360º marketing strategies for 20+ CPG products, including Ookisa, Ripfire, and Kumara.Key Achievements:➤ Achieved 50% growth in front-end conversion and a 40% increase in revenue per visitor via the introduction of a novel digital offering model and brand launches.➤ Boosted Google SEM conversions by 38% and realized a 45% ARPU enhancement via innovative acquisition pathway strategies.➤ Optimized campaigns and creative components by harnessing multivariate testing techniques to curate robust data sets.
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  • I33 Communications Llc
    Senior Art Director
    I33 Communications Llc Jul 2005 - Sep 2006
    Us
    Championed the creative strategy for boutique digital agency clientele, leading design and copywriting teams in crafting optimal website UI/UX for notable brands like Bodum, Burt's Bees, and Fast.com.
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  • Monster.Com
    Creative Director
    Monster.Com May 2001 - Jun 2005
    Weston, Ma, Us
    ➤ Owned the creative operation encompassing creative asset development, print, and digital advertising asset production.➤ Directed the development, operations, and optimization of a dynamic creative team and ensuing agency collaborations.
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  • Johnson Controls
    Manager – Creative Development
    Johnson Controls Jul 1997 - May 2001
    Cork, Ireland, Ie
    Launched career with Johnson Controls and elevated from a graphic designer role to lead the crafting of tailored branding proposals, steering the transition and efficiency of RFx response mechanisms from print to digital mediums.
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Scott Mcmanus Skills

Direct Marketing Online Marketing Web Analytics Marketing Strategy Social Media Marketing Product Marketing Digital Marketing Remarketing Data Analysis Inbound Scripting Seo Google Analytics Google Webmaster Tools Website Development User Interface Design Interaction Design Web Design Adobe Test And Target Adobe Creative Suite Microsoft Office Advertising Online Advertising Targeted Advertising Online Branding Creative Branding Branding Development Brand Communication Web Project Management Email Marketing Social Networking Sites Print Print Production Social Media Product Development Product Launches Team Building Team Management Cross Functional Team Leadership Team Leadership Mentoring Marketing Integrated Marketing Crm Brand Management Copywriting Product Management Strategy Landing Page Optimization Mobile Devices

Scott Mcmanus Education Details

  • Radford University
    Radford University
  • West Virginia University
    West Virginia University

Frequently Asked Questions about Scott Mcmanus

What company does Scott Mcmanus work for?

Scott Mcmanus works for Nusource

What is Scott Mcmanus's role at the current company?

Scott Mcmanus's current role is Fractional Chief Marketing Officer.

What is Scott Mcmanus's email address?

Scott Mcmanus's email address is sc****@****ail.com

What is Scott Mcmanus's direct phone number?

Scott Mcmanus's direct phone number is +141553*****

What schools did Scott Mcmanus attend?

Scott Mcmanus attended Radford University, West Virginia University.

What are some of Scott Mcmanus's interests?

Scott Mcmanus has interest in Direct Marketing, Online Marking, Cutting Edge Web Development, Brand Development, Sketching, Search Optimization, Life, Mac And Cheese, Paddle Surfing, Climbing.

What skills is Scott Mcmanus known for?

Scott Mcmanus has skills like Direct Marketing, Online Marketing, Web Analytics, Marketing Strategy, Social Media Marketing, Product Marketing, Digital Marketing, Remarketing, Data Analysis, Inbound, Scripting, Seo.

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