• Created and documented a library of digital content requiring a basic knowledge of HTML/CSS, supporting more than $4 million in annual online sales, including the creation of new content workflows, and verifying proper spelling and grammar, SEO and brand standards.• Monitored the execution of team content requests via ticketing system and proactively determined potential problems with new orders, increasing customer satisfaction scores and reducing rates of returns and labor losses by more than 14%.• Refined detailed project plans outlining deadlines, negotiations, and purchase processes, reducing manufacturing delays and expediting delivery of LTL services, and lowered general operational expenses by an average of 5-15%.

Enhanced digital content management and optimization, ensuring efficient archiving and retrieval processes, in a fully integrated Avid Interplay-based workflow.• Contributed to the creation and organization of digital assets, improving workflow efficiency for large-scale web and broadcast projects, including “Morning Drive,” “Feherty,” “The Big Break” and live PGA tournaments.• Directly transferred more than 12,000 hours of physical video into searchable digital files in less than one year, increasing departmental productivity and reducing response time for retrieval requests.

Managed product lifecycles from concept to delivery, coordinating with custom designers and production teams to design and create custom team apparel in an Adobe design environment before launch.• Led product inventory analysis, acquisitions, allocations, and management for multiple store locations and direct sales to consumers.• Maintained library of digital assets for custom screen printing and embroidery and ensured compliance of standards for collegiate, high school, and recreational swim leagues.

Developed multimedia content for the newly created PublicWire.com, including press materials, editorials, features, blogs, and videos for use on Facebook, Twitter, YouTube, and other social media outlets to achieve campaign goals.

Successfully increased viewership of daily newscasts in a top twenty market by crafting compelling, engaging, and informative scripts. Maintained high editorial standards while monitoring new and developing stories to ensure timely and relevant content.• Spearheaded the development of new strategies to streamline the identification of key story elements while delivering content aligned with popular writing styles, such as Chicago and APA, and maintaining brand consistency for broadcasts and collaboration with Content, Design, and Development teams to ensure cohesive and integrated web content execution.• Communicated production schedules to cross-functional teams, including production and creative departments, animation studio partners, and support staff, ensuring seamless execution of daily broadcasts.