Scott Merritt Email & Phone Number

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Jacksonville, Fl, Us

As part of the public relations group leadership team, I was responsible for managing - both directly and indirectly - a team of nearly 24 PR practitioners across three offices (Atlanta, Jacksonville and Nashville). I have fostered team loyalty through active listening, authenticity, empathy, an always-available policy, and genuine humanity.After recognizing the need for more comprehensive and effective departmental leadership, I developed a tool that effectively allows the agency to analyze individual workload, billability and departmental profitability. The result is an ability to spread work more evenly across the agency, to identify and address issues with over-servicing, and to maximize overall agency profitability.

Jacksonville, Fl, Us

Responsibilities include administrative and account direction, development and management of targeted media relations programs, executing mentorship seminars for PR team, and daily account activities supporting a wide range of clients.Highlights include:-Building and executing a strategy to position APR Energy as the company turning the lights back on in Puerto Rico in the aftermath of Hurricane Maria. Results included national placements with Bloomberg TV, FOX Business, CBS News, Reuters and NPR.-Developing and executing a strategic media relations campaign announcing InComm's acquisition of American Express prepaid, including media training and pitching of C-level SMEs to tier-one and industry media. Results include Bloomberg, WSJ, PaymentsSource and dozens of other placements.-Establishing formal media activities for the Georgia Logistics Summit. Increased media attendance by more than 300%.-Establishing a presence for John Campion, now a leading authority on rally racing and WRC car collecting. Results include features in USA Today, Automobile and Sports Car Digest, and cover stories in Octane, Hemmings and Pacenotes Rally.-Establishing a national media presence for One Spark, the world's crowdfunding festival. Stories in Fast Company, Forbes, Complex, Entrepreneur, Fortune, TheStreet.com, CNBC and FOX News.-Placing a wide range of stories for the Georgia Department of Economic Development (GDEcD). 400+ placements, including project-related and thought leadership pieces. Several PRSA Phoenix Award-winning campaigns.Other notable client results include:-a four-minute TODAY Show segment focused on preparing your yard for spring.-a 40-minute "Please Explain" segment on WNYC highlighting the history of barbershop quartets.Client work:-GDEcD (Global Commerce, Automotive, Health IT, FinTech, Aerospace, Agribusiness, Manufacturing, IT, Logistics, Energy Tech)-InComm-Change Healthcare-CJJ Motorsports-Caterpillar-Ingenious Med-Sweet Adelines-Cargill

Atlanta, Ga, Us

Responsible for leading the strategic development and execution of PR and industry leadership programs for high tech, oil & gas, automotive and executive consulting clients.Examples of client wins include:-Establishing significant media presence for NODE, a "Tricorder-like" sensor device. Meetings with and coverage from David Pogue (New York Times), Popular Mechanics, WIRED, Fast Company, Esquire and a host of others. NODE became a media darling at the 2013 CES, with CNN calling it "The coolest gizmo we found at CES."-Launching the bestselling book "DARE: Accepting the Challenge of Trusting Leadership" with a full media campaign that included coverage in Forbes, Delta Sky and TLNT.com, and author interviews on a wide array of radio stations including Wall Street Journal radio. Additional wins include speaking engagements for the author and continued interest from media.-A campaign for Lightning Eliminators, a lightning prevention company seeking to build its reputation and awareness in the oil and gas industry, that included a front-page article in the Houston Chronicle, significant coverage across oil and gas trade media and confirmed speaking engagements for company representatives at industry conferences.-An oil and gas industry awareness campaign for Ecologix Environmental Systems, a water management company working in hydraulic fracturing. Included among the successes are stories in Bloomberg Businessweek, The Wall Street Journal, On Point (NPR), Fortune and industry trade publications, and broadcast CEO interviews on FOX Business and Platts Energy Week TV.I also act as a mentor for my team members, helping them to find success with campaigns they run.Other client work includes WIKA Instrument Corp., Exide Technologies, Status Solutions and ShopVisible.

Responsible for strategic and creative PR development, as well as in-the-trenches execution of public relations programs for clients in the automotive and motorsports, aviation, luxury goods, consumer products and travel industries. Clients (including partner agency work) include:-Airstream-Amelia Island Concours d'Elegance-Bentley Motors-Boyd Gaming-Chubb Collector Car Insurance (Classic Car Guide)-Drive-a-Tank-Ducati-Freeline Skates-KOA: Kampgrounds of America-Lauren Fix-Manischewitz-Motor Trend Automotive Group-Piaggio Aero-Vines of Mendoza

Atlanta, Georgia, Us

As an account manager based out of the Atlanta headquarters office of Brandware Public Relations, I handled and oversaw a variety of national accounts in automotive, technology and other sectors.Highlights include:-Launching cutting-edge automotive technology company Hughes Telematics to media and industry analysts through an aggressive media and analyst relations program. Tactics included ongoing telephone interviews, in-person media demos, on-site media and analyst events at high-profile trade shows and events, including a 45-person event at the Consumer Electronics Show.-Multiple media tours with subject matter experts from Consumer Reports Autos, resulting in placements on regional and national morning shows in markets across the country.-Execution of media relations programs focused on the release of results for J.D. Power and Associates' many industry-focused customer studies, including everything from home builders and insurance to healthcare and utility companies.Accounts included:-J.D. Power and Associates-Consumer Reports Autos-CurtCo Media (Robb Report)-Hughes Telematics-Mobileye Vision Technologies-Nationwide Insurance-Mid-America Motorworks-Manheim-Tire Rack-Piaggio Group USA (including Vespa, Piaggio, Aprilia and Moto Guzzi)

Huntington, Ny, Us

Long Island's most prestigious PR firm. Exclusively local and regional PR. Accounts handled included:-Cablevision-Bethpage Federal Credit Union-MSC Industrial Supply-Bethpage Federal Credit Union Air Show at Jones Beach-Sotheby's Diamond Collection exhibit at a Gold Coast mansion, -Book launch: "The Boy of Steel" by Ray Negron. (The book was ranked #1 in children's' books on Amazon.)

New York, Ny, Us

I was a supervisor in the Travel & Economic Development group at Ruder Finn's New York headquarters. I handled national PR for:-Air France-Hartford Image Project-Embassy Suites Hotels-Sentient Jet-Jet Aviation-Barbados Investment Development Corporation.Other account work included El Al Israel Airways, Jamaica Tourist Board and the Catskill Region.Major events included the launch of new Christian Lacroix-designed uniforms for Air France and media tours of Barbados.

Zurich Airport, Ch

I handled all aspects of public relations for Swiss International Air Lines, or SWISS (formerly Swissair). I also launched a highly successful fine art program in the airline's business, first class and VIP lounges.

Jericho, Ny, Us

I was responsible for assisting the Executive Director of Advertising and Public Relations in laying out annual advertising campaigns and helping to guide public relations efforts.I was also a company spokesperson as a member of the Prize Patrol. Yes, I delivered prizes to unsuspecting winners and no it's not a scam. I went through heavy media and interview training and was the subject of dozens of local television, newspaper and radio interviews.