Scott Griffin Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Member of the hotel Senior Leadership Team, working closely with the Commercial Director, Director of Finance, Regional Revenue Manager as well as liaising with the owning company to ensure revenue maximisation across all distribution channels, including: • Managing the distribution of hotel inventory to ensure maximum occupancy of the hotel by maintaining accurate rooms inventory control systems. • Producing daily, weekly, monthly and annual statistics and reports and monitoring trends. • Leading the weekly Revenue meetings with operational teams. • Innovating new ways to increase rooms and non-rooms related revenue.• Maximising all revenues to and for the hotel.• Managing all aspects of competitor intelligence; pricing; management of room inventory and yield; distribution channels, market segment mix • Develop plans to meet targets; compare actual achievements against targets periodically • Assisting in the development of the annual Business Plan and Financial Budget, as well as contribute to strategic direction of the property

Sydney, New South Wales, Australia

SENIOR ACCOUNT MANAGER – Qantas Hotels & Holidays• B2C technology platform of the Qantas Group enabling hotel partners access to engaged Qantas Frequent Flyer member audience• Reporting to head of product & partnerships to increase market share and deliver revenue growth• Direct responsibility for relationship management of offline, indirect earn product and negotiating agreement renewal and new partnerships.• Key account management of white label website integrations into Qantas Hotels & Holidays and reviewing commercial outcomes.• Key domestic chain account management, identify growth opportunities, and providing strategic guidance to drive mutual success.• Proactively manage and grow international secondary destinations collaborating with internal stakeholders to leverage market trends, pricingstrategies, and promotional activities to optimize revenue generation.Achievements• Repositioning of core Qantas Luxury Holidays product and successful procurement of launch campaign, delivering above expectationrevenue and engagement. Subsequent chain campaigns have broken previously set records with uplift in excess of 300%• Established relationships in secondary international markets and emerging (non-flying) destinations to deliver consistent tactical offers whichhave successfully engaged the audience and increased commission yield on TTV.• Successfully delivered Qantas Cruise restart and acquisition campaign to restore monthly transaction to pre-covid run rate• Undertaken alternate provider trial for Qantas Activities and presented key findings to enhance product offering and increase ancillary revenue

Sydney, New South Wales, Australia

The team at Excel Group are a preferred emergency response solution for a number of Sydney’s largest strata groups. If you are a strata manager, the team at Excel will ensure you are kept up to date with all of the work being performed in the common area of a strata complex as well as the necessary mitigation within each lot with a clear split between lot occupier and body corporate (i.e. subfloors).Our team is experienced in liaising, communicating, and delivering everything the insurer and loss adjuster may need to help expedite the completion of the claim, alleviating the administrative headaches from you and your team.

Sydney, New South Wales, Australia

• Ensure hotel, cinema, and property compliance with state public health orders in relation to COVID-19 pandemic• Develop safe work procedures for critical contact points with customers and staff• Conduct remote risk management assessments to all locations and provide compliance pathway

Sydney, Australia

• Multi-Award winning boutique luxury hotel in Sydney CBD with 200 accommodation rooms, destination food and beverage, signature spa and barber shop, and unique event spaces. • Reporting to the Area General Manager and part of the hotel senior leadership, leading a well-resourced sales team, marketing manager, and revenue, reservations & distribution team.• Identify and lead QT brand development and outlet identity opportunities; supporting B2C marketing plans and social campaigns as well as exemplifying QT Hotels brand identity for B2B channels.• Responsible for the development and implementation of annual budget and strategic marketing plan for the hotel; ensuring continued growth in real terms and enhancing profit flow through.• Motivating sales team in achieving budgeted room revenue and exceeding conference & events budget of with department restructure.• Develop and retain sales and revenue talent for expansion of business development team. • Responsible for sales and revenue forecasting; analysis and interpretation of monthly P&L results for ongoing opportunities and cost control.Achievements• Assuming role of Director of Sales & Marketing by integrating sales team into revenue and the development of a cross-department strategic action plan with accountability for individual team members for financial results.• Empowered sales team with responsibility for total hotel revenue, leading to significantly improved outlet performance.• Correction of long-term results through rebalanced market mix, departmental restructures, and return to sales fundamentals focusing on core customer expectations in a competitive market.• Restored market ranking in RevPAR with focus on ADR growth in a challenging market and growth index ahead of set for increased profit.• Management of third party relationships to ensure QT Sydney achieved superior ranking and marketing partner support.• Achieved Customer Success initiative to return QT Sydney to TripAdvisor Top 10.

Sydney, Australia

• Market leading 318 room hotel at Sydney’s international airport. Named in 2017 as “Australia’s Busiest Hotel” by TripAdvisor and “Airport Hotel of the Year 2018 (NSW) by Travel & Hospitality Awards.• Develop and lead revenue and yield strategies to exceed budgeted rooms revenue while maintaining hotel profitability through market mix.• Deliver $26M budgeted room revenue and $2M conference revenue with flow-through to F&B ahead of budgeted profit expectations.• Lead efficient Sales & Marketing team to streamline hotel strategy and ensure motivated selling across all areas of the business.• Develop forecast and reporting for key stakeholders, including the General Manager, corporate office, and owners.Achievements• Consistently maintained #1 STR ranking in Occupancy, ADR and RevPAR.• Delivering RevPAR growth ahead of market and competitive set, setting record indices.• Represent hotel results and seek approval for strategic marketing plan with hotel owners and representatives• Exceeding budget in gross revenue and GOP for 2016/17 fiscal year and 2017/18 fiscal year. 2018/19 fiscal year forecast to exceed prior year revenue and profit in soft market.• Implementation and management of IDeaS G3 RMS

• Analyse and report on the role of revenue management within Event Hotels & Resorts• Providing recommendations on structure and process of revenue management for the group and provide ongoing support to senior leadership• Create and oversee Area Revenue Manager roles to support Area General Managers and provide support and oversight for hotels within each region• Review and amend market mix reporting to better reflect the needs of the business• Reassess group and individual hotel reporting requirements, capabilities, and available solutions

Sydney, Australia

• Maternity leave contract - responsible for all Event Hotels & Resorts brands (Rydges Hotels & Resorts, QT Hotels & Resorts, Atura Hotels, Eventhouse, Art Series Hotels)• Assess and negotiate chain-wide strategic distribution agreements with special consideration to financial optimisation (e.g. commission levels, rate parity, and online marketing contributions)• Manage centralised distribution team, revenue analyst, and sales productivity manager• Provide strategic guidance to hotels to maximise group market share, rate, and RevPAR growth• Implement and enhance strategies to increase brand.com market share• Manage third party channel relationships, including B2B and B2C online travel agents

Sydney, Australia

• Oversee the use of sales systems, including integrated Opera solution, and provide training for sales and hotel managers• Manage the sales and productivity reporting requirements for all market segments, as required by group executive• Coordinate national account management of major corporate and consortia accounts• Identify 'need hotels' and work directly with hotel teams and industry partners to implement recovery strategy• Support the Director of Revenue & Distribution with reporting and connectivity as well as Director of Brand and individual hotels across all market segments

Australia, New Zealand, Uk

• Corporate office role with responsibility for all Rydges Hotels & Resorts across Australia, New Zealand, and London.• Support associated brands, Art Series Hotels; QT Hotels; and any new brands in development as well as coordinate with Event Cinema brand for key opportunities• Responsible for consortia relationships, negotiating and managing strategic agreements • Identifying new trade partners and develop accountable framework for commercial agreements optimising ROI• National account manager for chain wide corporate relationships with responsibility for creating opportunities to increase preferred hotels and travel program compliance• Develop and execute strategy for relationships with specialist entertainment agencies

Sydney, New South Wales, Australia

• Market leader in management lettings rights industry, operating 38 serviced apartment properties in key CBD and resort destinations throughout Australia, New Zealand and Dubai• National account manager for contracted corporate segment• Responsible for annual rooms revenue budget $6M• Total account management of transient and group rooms• New business development strategies and lead distribution

Sydney, New South Wales, Australia

• Five star deluxe city centre hotel with 563 Rooms, 18 conference rooms, budgeted annual rooms revenue of AUD 44.1 M• Responsible for contracted corporate segment, annual rooms revenue budget AUD 8.4 M• Supervise corporate sales coordinator• Proactive sales activities including total account management (transient and group) and new business prospecting• Involvement in annual budget and marketing plan, development and execution of strategic activities• Interstate sales missions to key feeder market• Liaision with Regional Sales Office on key accounts and joint appointments

London, England, United Kingdom

• Multi-Branded Complex of Four Hotels in Central London• Total of 940 Rooms, 3,460 m2 of meeting space, Budgeted Annual Rooms Revenue of USD 86.5 M• Responsible for Group Rooms Budget of USD 3.2 M• Proactive sales activities including account management and new business prospecting• Reactive sales activities including converting key group inquiries• Involvement in annual budget process and setting strategy• Represent all market segments at showcase and trade show events• Liaise with Global Sales Office, UK & Ireland MICE Sales Team and North West Europe Regional Account Manager on sales initiatives including newly preferred status with key Travel Management Companies

London, England, United Kingdom

• Multi-Brand Complex of five properties in Central London• Manage relationship between creative agencies, third-party suppliers and PR consultancy • Offline marketing projects including sales collateral, food & beverage collateral, advertising, brochure design, photography management, trade show events and exhibitions• Online marketing projects including pay-per-click, search engine optimisation, CRM, special offer page, local property site management and production reporting• Develop and champion regional best practices for North West Europe

London, United Kingdom

General sales & marketing support for the Central London Hotels

Sydney, Australia

Sheraton on the Park, Sydney

Sydney, Australia

Food & Beverage AdministratorRestaurant ReservationsSupervisor, Botanica BrasserieCashier, Botanica BrasserieBarista, Conservatory Bar

Sydney, Australia

Banqueting Operations

Bachelor Of Viticulture & Winemaking

Higher School Certificate