As an Athlete Field Marketer for Skratch Labs, I bring Skratch's athlete-focused nutrition products to life by targeting events anywhere athletes gather and sweat. Skratch Labs mission is simple - to develop and sell food and drinks that taste great, that are made from real ingredients and that solve problems for active people.From group rides to marathons, to fundraisers to yoga classes, trail building days to soccer tournaments, I connect with the community by sharing Skratch Labs’ products, offering nutrition guidance, and gathering valuable feedback on how to improve.My goal is to help keep Skratch Labs’ community fun, inclusive, supportive, and authentic, always aiming to “out-help and out-fun” everyone around me.

Bringing over two decades of high-level experience in sales, customer service, visual merchandising, and retail operations to one of Portland's premier bicycle shops.At Cyclepath, we offer "Custom Bike Love" to a community of all riders—from first-timers to professional racers. Our goal is simple: to get people on bikes, keep them stoked on bikes, and help them feel confident and happy on and around bikes.

* Awarded "2019 Sales Rookie of the Year" in my first season with Giant Bicycles.* Increased revenue nearly twofold between ‘19-’22.* I achieved top placement in a 2022 national sales contest for driving gear sales program activations, leading in percentage of participation among retailers.As an Account Executive for Giant Bicycles, I drove revenue, profit, and brand representation across the Oregon, Northern California, and Alaska markets. My key responsibility was to deliver exceptional service by developing partnerships with new and existing retailers through the Giant Retail Partnership initiative. I increased the territory's revenue nearly twofold from 2019 to 2022 by enhancing Giant's retail value proposition within my network.As an Account Executive, I ensured the brands were well represented in retail through regular audits and business analysis, conducted comprehensive product training sessions for retail staff, collaborated with inside sales and credit teams to exceed sales goals while maintaining strong business relationships, kept up-to-date on technical products, programs, and policies, handled warranty requests efficiently, processed credits, and ensured equitable solutions.As the brand's liaison, I also supported local grassroots initiatives, such as fundraising for trail building, collaborating with junior cycling programs, providing support at bicycle races, and offering community support through demo opportunities at events to broaden the appeal of cycling.Unfortunately, I was impacted by a layoff due to a post-COVID industry downturn, which led to a consolidation of territories, and thus, eliminated my position.

As the Brand Specialist for KASK America, I was responsible for driving sales and marketing efforts across the western United States, managing all aspects of field marketing and sales within the bicycle industry.My key responsibilities included creating sales orders based on forecasted demand, ensuring optimal sell-through, and overseeing travel logistics and budgeting. I traveled extensively throughout the territory, conducting retail store visits, leading clinics for retailers and riders, and customizing marketing efforts and events to fit specific regions. Additionally, I provided end-user support through face-to-face interactions, email, and social media.Within the organization, I introduced and managed new communication channels to improve cross-functional collaboration and consistency, effectively taking on a project management role for sales and marketing programs.My ultimate goal was to represent the KASK brand effectively while delivering exceptional service to all retail partners.

As a Brand Development Specialist at Specialized Bicycles, I was responsible for driving both D2C and B2B sales by increasing brand visibility among riders through bicycle demos, marketing activations, and delivering technical product education to consumers and retailers. Collaborating closely with a team of territory sales reps, we boosted brand awareness and loyalty across the region through targeted marketing campaigns.In addition to this, I played a key role in B2B retail education, implementing consistent retail sales strategies, increasing service revenue by creating SOPs within departments, and enhancing retail marketing efforts across a large network of independent retailers.I also managed the logistics of a company vehicle, a rotating fleet of three dozen bicycles, and supporting products. My responsibilities included setting and managing budgets for field activations and coordinating hectic travel schedules for myself and my team.This role was pivotal in driving retail sales and profitability while positively shaping riders' perceptions of the Specialized brand.

As the Global Retail Educational Instructor for Specialized University (formerly SBCU - Specialized Bicycle Components University), my primary role was to enhance the effectiveness of retail sales channels—both independent and company-owned—by improving profitability, sustainability, technical product knowledge, community engagement, and visual merchandising.I developed the global curriculum by creating courses on product technology, sales techniques, community engagement, and visual merchandising, while also assisting with service and retail operations courses. After designing the courses and assets, I delivered educational clinics and managed a team of 30+ sales reps, ensuring adherence to SOPs and best practices for effective training within retail environments.This role required extensive cross-functional collaboration, working with product and marketing teams, engineering and manufacturing divisions, global and national sales markets, and the SBCU team of sales, service, and operations experts.My passion for cycling, coupled with my commitment to educating and inspiring others about Specialized products and services, were key factors in my success at SBCU. It was incredibly rewarding to share my expertise while advancing the Specialized brand.

As the store manager for Hutch’s Bicycles, I gained extensive experience in retail management and drove annual revenue by 15%, focusing on transitioning the business model from point-of-purchase transactions to a stronger emphasis on post-transactional services.My primary responsibilities included increasing profitability and sustainability by driving sales, enhancing community engagement, and boosting service revenue. I also set and monitored sales goals for the store, conducted clinics on product knowledge and sales techniques, established visual merchandising standards, oversaw daily operations, and ensured a safe and welcoming environment for both staff and customers.Through effective leadership and a customer-centric approach, the management team at Hutch’s worked to create an inclusive and welcoming atmosphere that enhanced customer loyalty, drove sales growth, and fostered a fun, rewarding workplace and shopping experience.

During my tenure as a Senior Sales Associate at Hutch's Bicycles, I consistently ranked among the top sales performers company-wide, regularly achieving or exceeding sales goals while delivering a welcoming and memorable experience for customers.On the sales floor, I prioritized understanding, anticipating, and meeting the needs of riders, which drove sales, boosted profitability, and built customer loyalty. My responsibilities included overseeing daily operations, managing opening and closing procedures, assisting in product clinics for staff, collaborating across departments to ensure top-level service at every point of engagement, and so much more.By maintaining a clean environment and upholding clear merchandising standards, I helped create a better shopping experience and supported staff in delivering a consistent, compelling story, which further drove sales.I’m grateful for my years at Hutch's Bicycles, as they were instrumental in launching my career in the bicycle industry.

As a lead cycling coach at the Academy, I was pivotal in driving grassroots youth and junior development across multiple cycling teams. Our mission was to provide a structured yet enjoyable environment for young cyclists to hone their skills, set and achieve performance goals, and promote year-round fitness on the bike.By fostering a team atmosphere centered on camaraderie and competition, our riders had the opportunity to experience the thrill of exploring new trails, competing in regional and national events, and receiving advanced training programs tailored to their development stage. Through this collaborative approach, we aimed to cultivate the next generation of elite cyclists, preparing them for long-term success both on and off the bike.

As a mountain bike guide, it was my primary responsibility to maintain composure and ensure rider safety while guiding trips across Oregon and the southern tip of Baja, Mexico. Navigating diverse terrain, weather conditions, and unpredictable situations required adaptability to various rider personalities and attitudes to deliver a positive experience.It was very rewarding and fun work, that also allowed myself to finally claim that I was professionally compensated to ride bicycles.

At Patagonia @ Bend, I assisted customers—including locals, tourists, and adventurers—in finding top-quality outdoor apparel and gear. Beyond delivering exceptional customer service, I educated customers on product features and benefits, created compelling product displays, and managed daily retail operations.

In 2010, I had the privilege of working with Visit Bend, Central Oregon’s tourism bureau, to coordinate and promote the USA Cycling Cyclocross National Championships. Over a four-month period, I traveled throughout the Pacific Northwest, attending nearly 30 cyclocross races and other events to boost visibility and participation. This role allowed me to engage with cyclists and outdoor enthusiasts, significantly increasing event participation and contributing millions of dollars to Bend's economy.I toured the Pacific Northwest for 4-months, attending nearly 30 cyclocross bicycle races and other various events promoting the event. In this unique opportunity, I could authentically connect with cyclists and outdoor enthusiasts, drive participation, and help bring in millions of dollars to Bend’s economy.

At Gregg’s Cycles in Greenlake, I worked in the parts department and occasionally on the sales and service floors. When I wasn’t selling bicycles or fixing flats, I assisted riders with tasks ranging from ordering their ideal bike to replacing worn-out tires.

As an inside sales representative at DiaTech, USA, I had a broad range of responsibilities, including driving sales targets and managing vendor relationships. I also handled logistics for professional riders' travel, managed the packaging and shipping of components, and occasionally provided administrative support to the company owner.

Landing a bicycle shop job as my first high school position was a fantastic and fun start to my career. It taught me valuable lessons in work ethic, sales, and, most importantly, how to collaborate effectively with a diverse team. From fixing flats to breaking down cardboard boxes, I was simply proud to work at a bicycle shop.