We are employee owned and operated and have served NE Ohio proudly since 1877.

Focus on advertising, management and marketing strategy - both undergraduate and graduate class work

An integrated portfolio of brands that provide world-class customer service, distribution and manufacturing of aftermarket automotive products.Recruited to create comprehensive product development process and to expand sales footprint and brand presence in marketplace through new distribution channels. Managed e-commerce channel. Also: • Introduced new products via life cycle management process • Developed strategic plan for B2B e-commerce platform redesign• Redesigned and introduced nine new websites that delivered significant traffic growth• Created Oracle based Taleo training system that provides over 100 online learning modules for sales organization and customers• Successfully introduced unique channel catalogs for five brands• Expanded event marketing footprint including introduction of new national and regional trade show booths resulting in new customer leads and acquisitions

A leader in the automotive performance aftermarket business with ownership of several of the industry’s iconic brands including Mr. Gasket, ACCEL, Mallory and Lakewood, each designed, manufactured and distributed globally. Principal customers include AutoZone, O’Reilly, Pep Boys, Advance, Summit, Jegs, Keystone and Amazon. Vice President of Marketing and Product Development (11/09 – Present) Recruited to rebuild and energize the marketing, product engineering and R&D organizations – placing focus on brand development and new product growth opportunities. Overhauled marketing communications with hiring of advertising agency and expanded media buy focusing on TV and Digital outlets. Rapidly built internal e-business development team. Expanded racing event support to national footprint covering over 130 events. Member of senior management team. • Designed new e-business platform that included 12 sites and comprehensive architecture rebuild to include robust commerce serving B2B and B2C customers across all brands• Built innovative social media platform and mobile web tools including significant investment in SEO and PPC campaigns - delivering 6x site traffic growth • Produced first for company research on consumer segmentation, competitive profiles and purchase behavior that resulted in brand repositioning and all new complimentary multi-media brand campaigns • Created a consumer database expansion plan that grew database 20x• Successfully introduced unique consumer and channel catalogs for four brands annually• Launched over 800 new products• Applied for design and utility patents in support of new product introductions

Interim President (1/12 – 12/12)In addition to holding role of VP of Marketing and Product Development, dexterously improved corporate financial performance, brand reputation and company morale. Resolutely guided all areas including manufacturing, finance, supply chain, human resources and sales. Reported to ownership group directly during this period. • Exceeded EBITDA and direct cash flow targets for the year• Drove sales growth of 2x versus industry average• Reduced inventory year over year, while maintaining fill rates• Successfully created and presented three year strategic plan that was approved by ownership• Crafted new comprehensive Hi-Po development program for selected employees• Launched new line of patented engine additive products that were successfully placed at all mass channel automotive retailers with turn rate greater than category average• Elevated brand scorecard performance versus industry competitors by 13%• Created a comprehensive training program with ROI measurement system for top 30 customers

SVP Holdings is the global leader in the design, manufacturing and distribution of consumer sewing machines, software and related accessories. Principal customers included 1100 independent dealers, JoAnn’s, Wal-Mart and Target. Owned by Kohlberg & Company, a middle market private equity firm. Vice President of North America (6/08 – 11/09)Promoted into position to integrate business programs for Singer, Husqvarna Viking and Pfaff Brands. Extensive travel throughout the America’s and Europe. • Strengthened sales, marketing, customer service, education services and product development organizations - owned P&L. Oversaw SG&A budget• Constructed strategic plan for Martha Stewart co-branding program, creating a multi-channel launch with exclusive products, TV and print advertising through Martha Stewart Living Omnimedia and direct endorsement and customer engagement with Martha at Husqvarna Viking annual dealer convention • Introduced industry’s first global subscription based service solution for consumer software generating significant incremental profit in year one

Recruited to turnaround German based business that was purchased out of bankruptcy. Managed eight sales representatives, four marketing associates and four educators. • Delivered annual sales growth, with margins exceeding sales %• Conceptualized an award winning experiential mobile marketing tour with events in over 200 cities• Launched the most successful top of the line new product in company history – exceeded sales targets by 3x• Inspired new dealer program that repositioned distribution network from 16% to 41% exclusive over a five year period• Quarterly publication of consumer magazine “Creative” targeting home apparel designers and home décor specialists • Increased category brand awareness 28% over two year period by initiating a cross marketing campaign with Ladies Professional Golf Association• Member of global marketing team, responsible for brand guideline development

A global e-business solution and software provider. Clients included Kodak, Fellowes, Jolt Cola, Timex, Dunlop Tire Corp. Agency agreement with Saatchi & Saatchi to assist in development of branding and positioning framework. Developed global commerce transactional architecture footprint for mid market companies. Negotiated partnership with AT&T and WorldPoint to commercialize delivery.Vice President of Marketing Recruited to company based upon working relationship with Sentry. Led all major client engagements including product and brand development, public relations, e-commerce, content planning and database marketing with 12 direct reports.• Spearheaded fully functional corporate infrastructure project to support rapid growth• Created e-business marketing plans for key clients with results ranging from development of alternative sales channels to international business development• As part of ownership group, led all public relations efforts in taking company public

Market share leader in security container products. Primary customers included Wal-Mart, Lowe’s, Home Depot, Office Depot, Staples and Target domestically and Carrefour, Castorama and Bauhaus internationally. Lowe’s vendor of the year in 1999. General Manager – Global e-Business Solutions (3/98 – 12/99) Selected by ownership to develop international e-commerce platform that delivered customized office organizational products through dynamic content and seamless transactional capabilities. • Directed start up team in launching of global marketing and commerce solution with AT&T • Successfully launched fully enabled sites in US, Australia, Japan, France and Germany in six month period• Delivered sales growth in alternative channel segment and cut market costs by going direct • Award winning worldwide on-line customer support and customizable e-commerceProduct Manager – Specialty Products (5/96 – 3/98) • Devised new product platform in low cost security segment for mass channel distribution which resulted in 19% category sales growth

World leader in the social expression category Drive Period Marketing - Brand Management (8/94 – 5/96)Promoted to reposition and transform Hallmark brand in mass channel seasonal category. • Created innovative seasonal product and merchandising solutions targeting young moms and children’s segment for Hallmark shops and mass channel outlets. Delivered over 16 new end caps that had comp store growth. Business Unit Manager – Specialty (10/92 – 8/94)Promoted into position to deliver new product growth through existing market channels• Drove development and launch of new candle brand that delivered 68% sales growth over a three year period• Collaborated in first to market program with Wal-Mart in party goods category that generated new business and evolved into the creation of a stand alone business • Created innovative license program for sticker category in partnership with Disney • Managed a team of 16, including artists, designers, marketing analysts, cost and inventory controller and field sales manager. Cost Controller – Candles and Party Goods (3/91 – 10/92)• Persuaded manufacturing facilities and purchasing team to develop alternative sourcing solutions and more efficient manufacturing processes including approval of $300k of equipment purchasesProduct and Packaging Engineer – Specialty (8/88 – 3/91) • Partnered with business units, manufacturing and purchasing to create and test product and complimentary packaging solutions that delivered incremental sales growth across channels. Product category responsibilities for Albums, Candles, Stickers and Writing Papers

World leader in electrical and electronic connectors and interconnection systems. Principal Customers included IBM, Allied Signal, GM, Ford and US Government. Publically traded.Packaging Engineer I • Package engineering ownership from drafting concept to manufacturing integration. Plant liaison for connectors and cables at three facilities