Currently focused on crafting in-vehicle experiences and commercial opportunities to drive overall engagement with Ford drivers.

I was part of the inaugural team dedicated to bringing new in-vehicle entertainment experiences and services to Ford and Lincoln vehicles.

I focused on identifying strategic tech partnerships that enhanced the driving and ownership experience for Ford owners and drivers.

I led the EMEA Business Development, Partner, and Strategy team within Connected Vehicle group at Ford of Europe. Furthermore, I co-founded and implemented a new programme, Ford MakeItDriveable, a multi-year, multi-million Euro initiative to drive increased engagement and identification of new partnership opportunities within the start-up community.

In my role as a director, I administered, supervised, and expanded Motorola's global partner ecosystem, whilst serving as a senior member of the global market development team. This included executing strategic on-device pre-load applications and services, including managing global team members as well as negotiating revenue share and marketing agreements.Selected Accomplishments:> As the first handset major OEM to adopt Android, upheld responsibility for growing the app ecosystem by attracting companies to develop and support our new OS.> Created and launched Moto Red Sessions which included music and live events in collaboration with Bono's Project Red foundation.

Led Motorola’s global music marketing which focused on engaging with all major and independent music labels with a view to identifying new trends and potential artists we could collaborate with.

Short term consultancy role that involved working directly with the BP client team to help set up and direct brand strategy and end consumer proposition for the Target Neutral program which was BP's new consumer carbon offsetting initiative.

I led the business and strategy team with a focus on developing new commercial opportunities for the agency as well as management of key client accounts like Coke and Vodafone. In addition, collaborated directly with WPP stakeholders during our acquisition and subsequent transition into the WPP agency family.

Co-founded digitally focused media agency and production company with fellow MTV colleagues. Our focus was to offer clients a truly integrated approach to both traditional and new media marketing including the production of early streaming entertainment content like the Reading Festival for Channel 4 UK and the UK's first interactive TV channel on BSkyB for digital only bank Egg. Clients included Yahoo, Apple and Prudential.

After a successful internship I was hired to fill my managers role, which had responsibility for dealing directly with the Press. MTV’s press relations department was crucial in the management of the channel’s public image.