Led the successful go-to-market launch of demand response programs at PSE, driving customer enrollment and participation. Developed and executed comprehensive marketing strategies for residential energy efficiency initiatives, managing end-to-end project timelines, budgets, and cross-team collaboration to ensure impactful results in the energy sector.

Oversaw brand marketing for Western Washington and served as a liaison for franchise owners and 3500+ real estate agents, providing strategic advice for their marketing initiatives, business growth, and overall success. Managed a diverse consumer media budget covering streaming, broadcast TV, out-of-home ads, print, paid social, and influencer marketing. Orchestrated a successful corporate partnership with the Seattle Seahawks, overseeing events, promotions, and the annual “Tackle Homelessness”… Show more Oversaw brand marketing for Western Washington and served as a liaison for franchise owners and 3500+ real estate agents, providing strategic advice for their marketing initiatives, business growth, and overall success. Managed a diverse consumer media budget covering streaming, broadcast TV, out-of-home ads, print, paid social, and influencer marketing. Orchestrated a successful corporate partnership with the Seattle Seahawks, overseeing events, promotions, and the annual “Tackle Homelessness” campaign. Show less

Responsible for the strategy and results of catalog and direct mail programs for Nordstrom.com and full-line stores, prioritizing customer-centric content and data-driven targeting in a highly competitive retail landscape. Successfully turned a negative ROI in 2016 into a positive 1.9x ROI in 2018.Additionally, led vendor-funded mail initiatives for key luxury brands and managed the digital catalog on Nordstrom.com, achieving a 90% cost reduction through a migration to an internal… Show more Responsible for the strategy and results of catalog and direct mail programs for Nordstrom.com and full-line stores, prioritizing customer-centric content and data-driven targeting in a highly competitive retail landscape. Successfully turned a negative ROI in 2016 into a positive 1.9x ROI in 2018.Additionally, led vendor-funded mail initiatives for key luxury brands and managed the digital catalog on Nordstrom.com, achieving a 90% cost reduction through a migration to an internal publishing solution in 2019. Show less

Worked with the City of Seattle's Office of Economic Development to provide market insights to assist in the expansion of their "Restaurant Success" program for prospective mobile food service entrepreneurs.

Responsible for brand growth and marketing strategy for a leading provider of corporate apparel in the B2B market.