With over 34 years of experience in public relations, I am a passionate and strategic leader in the fintech industry. As the president of William Mills Agency, I advise companies on how to communicate their value proposition, build their brand awareness, and establish their thought leadership in the dynamic and competitive fintech market. I have a proven track record of delivering results for our clients, thanks to my expertise in fintech, analytics, decisioning technology, compliance, and more. I also hold the Accredited in Public Relations (APR) and Inbound Marketing Certified credentials, which demonstrate my commitment to excellence and innovation in PR and marketing. I am driven by the mission of helping fintech companies grow and succeed, and I bring diverse perspectives and experiences to the team, as an executive board member of the National Fintech Organization, an advisor to the Association for Financial Technology, and a board member of the TAG FinTech Steering Committee.In my current role as the president of William Mills Agency, I oversee the strategic direction, operations, and client relations of the agency. I work with a talented and dedicated team of PR and marketing professionals, who share my vision and values of delivering high-quality and impactful PR programs for our fintech clients. I leverage my skills in marketing communications, social networking, and new business development to create and execute effective PR campaigns that generate positive media coverage, increase brand awareness, and drive lead generation for our clients. I also cultivate and maintain strong relationships with key stakeholders, media outlets, industry associations, and influencers in the fintech space. I am proud of the achievements and recognition that our agency has received and being featured in multiple publications and reports on the state of financial technologies.