Scott Johnston Email & Phone Number

San Francisco, California, Us

Walnut Creek, Ca, Us

Managed the revitalization of the primary digital marketing landing page, creating a holistic marketing and communications campaign that led to significantly improved performance and consumer experience. Influenced daily operations by fueling team morale and performance encouraging team participation in business planning, and training and development. Known as the company subject matter expert on search engine marketing and digital marketing requirements for an agency record of search. Steered processes for advertising and promotions concepts for multiple clients consistently meeting or exceeding ambitious company goals. Challenged to design and launch a digital marketing campaign for an enterprise-wide direct to consumer pilot that resulted in an expanded program. Collaborated with internal and external teams in the overhauling of our primary marketing landing page increasing self-service that turned an impressive 23% higher conversion rate.

Plan, launch and optimize multiple clients’ digital advertising accounts across paid search and programmatic display. Proactively monitor the performance of accounts, identify opportunities for optimization and growth, and execute changes. Manage client relationships including leading client meeting. Construction of weekly client updates which includes performance, recent account activity, and next steps.

Weston, Ma, Us

Develop, execute and optimize search engine marketing and PPC strategies on Google, MSN and Facebook. Conduct keyword research, copywriting, and landing page testing and optimizations. Create and implement Facebook campaign strategies on behalf of clients. Monitor and report on all SEM lead generation and new user acquisition campaigns along with external reporting on third party Facebook campaigns. Develop reports and dashboards to track key performance indicators. Oversee budget and determine the best spend strategy to reach goals. Work closely with product management, campaign managers, and sales team to execute strategies.