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Scott Kelly is listed as International Marketing And Digital Product Management Leader at Ford Motor Company, based in Clinton Township, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Scott Kelly.
Scott Kelly previously worked as Sr. Director Product - Ford.com Web and eCommerce Experiences at Ford Motor Company and Head of Global Digital Marketing & Experience at Ford Motor Company. Scott Kelly holds Mba, Business Administration And Management, General from University Of Michigan.
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Global marketing executive with 20+ years of broad marketing experience and deep expertise in digital marketing and experience development. Deep experience in the US, China and Asian Markets. Managed both large operating/delivery teams (75+) as well as smaller strategy, planning, and COE functions. Known for being a strategic thinker who can deliver and often told my super power is communicating. Most of my career has been spent in the automotive industry at Ford. In a world where most people change jobs every two years, working at a Fortune 15 company and household brand with 170K employees doing business in 100 countries has afforded me incredibly unique experiences. I’ve created marketing campaigns for the $47B F-series business, Super Bowl ads, created and implemented China growth strategies and built the first website tools to let customer by cars online. Professionally and personally I’m a builder at my core. I like to create then build and deliver. When I’m not building marketing communications or digital products I’m building and remodeling at my house. I’m a DIY enthusiast and enjoy getting my hands dirty. There’s no greater joy than standing back and appreciating something new you’ve created.
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Dearborn, Michigan, US
Directly lead a team of 30+ people leader and individual contributor product managers responsible for the entire Ford.com web customer experience responsible that generates $3B annual revenue. Drove product strategy and prioritized features for product discovery, e-commerce (vehicle, parts/accessories, merchandise, subscriptions) and post -sale owner.
Dearborn, Michigan, US
Lead global digital marketing efforts across global markets (North America, South America, Asia, China, Europe) functions and brands within Ford including implementing global ecommerce, digital owner customer experience, digital platforms, design system and global digital strategy for Ford Motor Company.
Dearborn, Michigan, US
Lead all marketing activities for Ford in the China market. Directly responsible for product pricing/positioning, creative development, media planning, buying and measurement, events and activities, Ford's racing team, digital experience and strategy. Oversee 75+ person local China marketing team.
Dearborn, Michigan, US
Responsible for all marketing communications activities within the AP region covering China, Vietnam, Thailand, India, Australia and New Zealand. Lead regional team and local market communications strategy, creative and execution for all Ford products. Created multiple communications strategies, TV/Digital content localized to each country and language.
Dearborn, Michigan, US
Develop tactical and long-term business strategies for Ford Motor Company including partnership and acquisition targets and strategies, create global market business strategies and develop Board of Directors content and prepare C-Suite executives for Board reviews.
Dearborn, Michigan, US
Lead the development of cross channel advertising campaigns for vehicle launches and the Ford brand. Includes analyzing the competitive and business situation, developing appropriate launch strategies, coordinating across TV, print, digital, mobile, paid media,social, earned media and tracking success measures. Lead a large team from the agency of record.
Dearborn, Michigan, US
Manage a Ford team of digital marketing professionals and oversee more than 100 person agency team. Areas of responsibility include digital campaigns, digital media, emerging media, social media and mobile marketing. Responsible for all vehicle, brand and retail digital launch programs.
Dearborn, Michigan, US
Oversee all online marketing activity for the Ford brand including website campaigns, online media, creative campaign development and emerging media development.
Dearborn, Michigan, US
Oversee all Lincoln and Mercury digital marketing activities including online campaigns, media, strategy and analytics.
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Scott Kelly works for Ford Motor Company.
Scott Kelly is listed as International Marketing And Digital Product Management Leader at Ford Motor Company.
Scott Kelly is based in Clinton Township, Michigan, United States while working with Ford Motor Company.
Scott Kelly has worked for Ford Motor Company.
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Scott Kelly holds Mba, Business Administration And Management, General from University Of Michigan.
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