Scott Kelly Email & Phone Number

Dearborn, Michigan, Us

Directly lead a team of 30+ people leader and individual contributor product managers responsible for the entire Ford.com web customer experience responsible that generates $3B annual revenue . Drove product strategy and prioritized features for product discovery, e-commerce (vehicle, parts/accessories, merchandise, subscriptions) and post -sale owner support. Led the effort to launch one of the first experiences to let customer buy an electric vehicle fully online.

Dearborn, Michigan, Us

Lead global digital marketing efforts across global markets (North America, South America, Asia, China, Europe) functions and brands within Ford including implementing global ecommerce , digital owner customer experience, digital platforms, design system and global digital strategy for Ford Motor Company.

Dearborn, Michigan, Us

Lead all marketing activities for Ford in the China market. Directly responsible for product pricing/positioning, creative development, media planning, buying and measurement, events and activities, Ford's racing team, digital experience and strategy. Oversee 75+ person local China marketing team.

Dearborn, Michigan, Us

Responsible for all marketing communications activities within the AP region covering China, Vietnam, Thailand, India, Australia and New Zealand. Lead regional team and local market communications strategy, creative and execution for all Ford products. Created multiple communications strategies, TV/Digital content localized to each country and language.

Dearborn, Michigan, Us

Develop tactical and long-term business strategies for Ford Motor Company including partnership and acquisition targets and strategies, create global market business strategies and develop Board of Directors content and prepare C-Suite executives for Board reviews.

Dearborn, Michigan, Us

Lead the development of cross channel advertising campaigns for vehicle launches and the Ford brand. Includes analyzing the competitive and business situation, developing appropriate launch strategies, coordinating across TV, print, digital, mobile, paid media ,social, earned media and tracking success measures. Lead a large team from the agency of record ensuring the delivery and coordination of all campaigns. This role was also charged with ensuring launch campaigns delivered globally coordinated communications across multiple geographic regions.

Dearborn, Michigan, Us

Manage a Ford team of digital marketing professionals and oversee more than 100 person agency team. Areas of responsibility include digital campaigns, digital media, emerging media, social media and mobile marketing. Responsible for all vehicle, brand and retail digital launch programs.

Dearborn, Michigan, Us

Oversee all online marketing activity for the Ford brand including website campaigns, online media, creative campaign development and emerging media development.

Dearborn, Michigan, Us

Oversee all Lincoln and Mercury digital marketing activities including online campaigns, media, strategy and analytics.

Mba, Business Administration And Management, General

Bs, Information Systems Management