Scott Lowe Email & Phone Number

Los Angeles, California, United States

• Direct the overarching communications strategy for Firewalk, inclusive of PR, community, social media, influencer, and owned channel content
• Collaborate with publishing and studio teams to craft global marketing campaigns supported by integrated comms plans that span the full lifecycle of the product, from pre-launch through release and live operations
• Manage and grow a team of community, social, and content development specialists, as well provide direction to supporting publishing and agency teams
• Oversee the creation of all studio and project communications and documentation, such as press releases, fact sheets, Q&As, spokesperson training materials, blog posts, social media copy, crisis comms, and more
• Lead project and comms plan briefings with publishing, creative, and agency teams
• Contribute to marketing strategy and major campaign tactics and provide insights on player, media, and influencer considerations, opportunities, and risks

Los Angeles, California, United States

• Oversaw all brand, marketing, PR, social media, internal communications, and community for the studio and its projects.
• Developed all facets of studio brand, including visual identity, logos, style guide, company values, website, and social media presence.
• Directed announcement of new AAA game studio and $100m investment, featuring a global press campaign that resulted in coverage from 80+ domestic and international outlets, such as IGN, Hollywood Reporter, VentureBeat.
• Crafted all company messaging across press releases, media blasts, newsletters, social media copy, and blogs.
• Partnered with game directors and studio leadership to define project pillars, positioning, and create briefing documentation.
• Led coordination with partner and primary investor, Smilegate, on all relevant company and project announcements and advise on western market strategy.

Santa Monica, California

• Oversaw all studio communications and marketing, including product positioning, campaign strategy, creative development, social media and community, publishing and brand partnerships, licensed merchandise, and live.
• Managed studio social media profiles, content calendars, reporting, and web publishing
• Led production of game trailers, screenshots, social media assets, and promotional art
• Developed PR strategies, crisis communications, and product messaging
• Coordinated with global publisher marketing, PR, social, and product development teams
• Acted as spokesperson at media events, trade shows, and during media tours

Greater Los Angeles Area

• Led the strategy, development, and launch of first-ever publisher social accounts and blog
• Established the company’s brand and editorial voice, standards and practices, and content creation workflow
• Partnered with development, public relations, marketing, and publishing teams to plan and execute content strategies in support of annual game releases
• Hosted marketing videos, live streams, and stage presentations with developers, celebrities, and influencers
• Created and managed monthly and annual content calendars
• Advised public relations teams on media strategy and messaging across all franchises

San Francisco Bay Area

• Directed editorial and video content for consumer technology vertical
• Served as on-camera host for VOD content, podcasts, and live streams
• Managed teams of daily editorial contributors and monthly budgets
• Oversaw on-site coverage and scheduling at trade shows, such as E3 and Gamescom
• Developed and executed a comprehensive web redesign and rebranding
• Increased traffic by 237% with consistent month-over-month growth

San Francisco Bay Area

• Directed west coast editorial operations
• Managed a multinational team of reporters and editors based in the U.S., Canada, Japan, and U.K.
• Developed and executed features, interviews, and product reviews
• Planned and contributed to on-location coverage at industry events
• Negotiated exclusive content from key brands