Scott Lowe Email & Phone Number

Los Angeles, California, United States

• Direct the overarching communications strategy for Firewalk, inclusive of PR, community, social media, influencer, and owned channel content• Collaborate with publishing and studio teams to craft global marketing campaigns supported by integrated comms plans that span the full lifecycle of the product, from pre-launch through release and live operations• Manage and grow a team of community, social, and content development specialists, as well provide direction to supporting publishing and agency teams• Oversee the creation of all studio and project communications and documentation, such as press releases, fact sheets, Q&As, spokesperson training materials, blog posts, social media copy, crisis comms, and more• Lead project and comms plan briefings with publishing, creative, and agency teams• Contribute to marketing strategy and major campaign tactics and provide insights on player, media, and influencer considerations, opportunities, and risks• Partner with studio and publishing teams on the creative development and production of digital assets, such as trailers, cutdowns, graphics, screenshots, key art, live streams, behind-the-scenes videos, and other materials

Los Angeles, California, United States

• Oversaw all brand, marketing, PR, social media, internal communications, and community for the studio and its projects.• Developed all facets of studio brand, including visual identity, logos, style guide, company values, website, and social media presence.• Directed announcement of new AAA game studio and $100m investment, featuring a global press campaign that resulted in coverage from 80+ domestic and international outlets, such as IGN, Hollywood Reporter, VentureBeat, and others.• Crafted all company messaging across press releases, media blasts, newsletters, social media copy, and blogs.• Partnered with game directors and studio leadership to define project pillars, positioning, and create briefing documentation.• Led coordination with partner and primary investor, Smilegate, on all relevant company and project announcements and advise on western market strategy.• Partnered with social media and digital content platforms, including Twitter, Facebook, Instagram, YouTube, Twitch, and others.• Established and managed relationships with industry trade organizations, such as the Academy of Interactive Arts & Sciences and ESRB. • Headed employee onboarding experience and the production of welcome kits for a staff of 70+ developers.• Spearheaded creative briefs, RFPs, SOWs, budgets, and contract terms for vendors and agencies.• Advanced DE&I advocacy and initiatives that span hiring, internal culture, within the product, and outreach, leading company sponsorship of Game Devs of Color Expo.• Assisted in creation of COVID safety and return to office policies and internal communications.

Santa Monica, California

• Oversaw all studio communications and marketing, including product positioning, campaign strategy, creative development, social media and community, publishing and brand partnerships, licensed merchandise, and live stream and video content• Managed studio social media profiles, content calendars, reporting, and web publishing• Led production of game trailers, screenshots, social media assets, and promotional art• Developed PR strategies, crisis communications, and product messaging• Coordinated with global publisher marketing, PR, social, and product development teams• Acted as spokesperson at media events, trade shows, and during media tours• Fostered relationships with influencers, content creators, and journalists• Launched live streaming program with weekly content and served as on-camera host• Planned trade and consumer event programming and content• Produced franchise campaigns, including Uncharted 10th Anniversary and The Last of Us Day• Crafted game documentation and led briefings for global publishing teams and partners• Built relationships with key platform partners, including Twitter, Facebook, Instagram, Twitch, and YouTube• Spearheaded philanthropic and cultural initiatives, such as PRIDE, International Women’s Day, and accessibility development communications• Titles shipped: The Last of Us Part II, Uncharted: The Lost Legacy, and post-launch multiplayer DLC campaign for Uncharted 4: A Thief's End

Greater Los Angeles Area

• Led the strategy, development, and launch of first-ever publisher social accounts and blog• Established the company’s brand and editorial voice, standards and practices, and content creation workflow• Partnered with development, public relations, marketing, and publishing teams to plan and execute content strategies in support of annual game releases• Hosted marketing videos, live streams, and stage presentations with developers, celebrities, and influencers• Created and managed monthly and annual content calendars• Advised public relations teams on media strategy and messaging across all franchises• Titles shipped: Call of Duty Black Ops III, Guitar Hero Live, Destiny, Call of Duty: Advanced Warfare, Skylanders Trap Team, Geometry Wars 3: Dimensions, King’s Quest, and more

San Francisco Bay Area

• Directed editorial and video content for consumer technology vertical• Served as on-camera host for VOD content, podcasts, and live streams• Managed teams of daily editorial contributors and monthly budgets• Oversaw on-site coverage and scheduling at trade shows, such as E3 and Gamescom• Developed and executed a comprehensive web redesign and rebranding• Increased traffic by 237% with consistent month-over-month growth• Identified and influenced business development opportunities and partnerships• Organized coverage plans and exclusives for major game franchises and technology brands, such as Call of Duty, Battlefield, Apple, PlayStation, and Xbox

San Francisco Bay Area

• Directed west coast editorial operations• Managed a multinational team of reporters and editors based in the U.S., Canada, Japan, and U.K.• Developed and executed features, interviews, and product reviews• Planned and contributed to on-location coverage at industry events• Negotiated exclusive content from key brands