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I am a global marketing leader with 25+ years of experience building iconic brands and helping organizations define a unique purpose that inspires people to rally around their product, service, or cause. I’ve worked at every stage of the customer journey activating brands, establishing thought leadership, creating engagement, driving sustainable demand, and measuring results.My agency experience (FCB, Riney, McCann Worldgroup) allowed me to work across a broad range of categories, including every aspect of consumer and B2B technology, web-native brands, financial services, healthcare, travel, and fast food. My strategic leadership has contributed to the growth of some of the world’s most recognizable companies (Adobe, Samsung, HP, and Intel) and the successful launch of products (Photoshop, Acrobat, Palm) and game-changing technologies. As a client-side Marketing Director, my strategic leadership contributed to the successful launch and growth of a SaaS-based Fintech start-up that leverages AI-powered predictive analytics to seamlessly validate accounts, accept more creditworthy borrowers, and help companies achieve their growth and financial inclusion goals.Additionally, as a marketing consultant and strategist, I advise and support several start-ups, nonprofits, and cause-related programs (financial inclusion, family planning, and environmental), applying my expertise and insights to help them achieve their goals and purpose.A true global citizen, I’ve lived in Munich, London, and managed businesses worldwide.
Taproot Foundation
View- Website:
- taprootfoundation.org
- Employees:
- 362
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Brand StrategistTaproot FoundationPetaluma, Ca, Us
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Authentic Fractional Cmo Peer Advisor™Authentic® Jul 2024 - PresentMinneapolis, Minnesota, UsAuthentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.We are Authentic Fractional CMOs™Tested. Trusted. True Executives.Learn more at www.authenticbrand.com -
Fractional Cmo And Business AdvisorPoolhouse Marketing Mar 2010 - PresentFounded a consultancy practice to serve the brand and marketing needs of start ups,worthy nonprofits, and cause-related programs.• Marketing advisor to a start up that is transforming the financial industry byenabling access and inclusion through data-driven insights• Development of a strategic messaging platform for CourseSmart, the leadingprovider of eTextbooks for higher education• Strategic marketing consultant for a children’s clothing line, a mobile application, aneducation foundation, and several environmental initiatives.
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Brand StrategistTaproot Foundation 2013 - PresentSan Francisco, California, UsProvide strategic consulting services to support Bay Area social and environmental initiatives.
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Svp MarketingAccelitas, Inc. Apr 2017 - Jul 2024Petaluma, California, UsResponsible for strategic marketing leadership, marketing plan development, brand strategy, and activating campaign initiatives across all communications channels. Accelitas® is reimagining financial access through the transformative power of data. Our AI-powered predictive analytics and alternative data sources deliver fast, fair, and frictionless ways to help companies achieve business growth and financial inclusion. -
Senior Marketing AdvisorCamber Collective Sep 2015 - Apr 2017Seattle, Washington, UsSenior Marketing Advisor for Camber Collective, a strategy consulting firm that helps social impact organizations navigate complex change and achieve high performance against mission-related goals. -
Regional Account DirectorCmd Jul 2015 - Mar 2017Portland, Or, UsCMD is a full-service marketing partner that builds experiences to empower our clients' business, boost their brands and spur measurable success. Founded in 1978, CMD now has offices in Portland, Seattle, San Francisco and Charlotte. Learn more at cmdagency.com. -
Business DirectorPropane Studio Jun 2014 - Jun 2015San Francisco, California, UsPropane Studio is a digital marketing agency that fuels intelligent, innovative, and valuable relationships between people and brands. Founded in 2003—and named one of the top San Francisco agencies in 2014—we work with emerging and established brands such as Audi, Intel, Ghirardelli, Pandora, Kaiser Permanente, and Whole Foods. Learn more at propanestudio.com -
Strategy DirectorMahalo Digital Mar 2011 - Jun 2014Joined Mahalo Digital, formerly Groove 11, to provide strategic leadership to clients by revealing customer insights, defining brand platforms, crafting authentic work that resonates, and delivering it seamlessly across the digital ecosystem. Currently working with Cisco, Autodesk, and VMware to create thought leadership, enable sales, drive demand, and build social communities.
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Worldwide Account DirectorMccann Worldgroup 2008 - 2010New York, Ny, UsServed as the global leader of the Intel Corporation account and managed over $300M in worldwide media spend. Supervised segment teams (Corporate, Consumer and Enterprise) in NY, and regional offices in London, Singapore, Beijing and Brazil. Responsibilities included operational and campaign oversight, development of brand and product launch strategies across all disciplines including advertising, online, web site, partner marketing, and promotions. -
Svp Managing DirectorPja Advertising + Marketing May 2007 - 2008Cambridge, Ma, UsOpened the PJA West Coast office and established a full-service advertising and marketing agency specializing in technology and health sciences. Secured and managed a roster of clients including Trend Micro and Invitrogen. -
Brand ConsultantThe Hive Advertising 2006 - 2007Crafted brand strategies and marketing communication programs for consumer clients including CafePress and UCSF Medical Center. Developed the strategy and launch campaign for a statewide California ocean initiative “Thank You Ocean,” a joint effort between the State of California and NOAA to raise awareness about the problems facing our ocean. The campaign has since expanded nationally and was officially recognized by the President of the United States.
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Svp Group Account DirectorPublicis & Hal Riney 2004 - 2006New York, New York, UsManaged the global Hewlett-Packard account for Publicis & Hal Riney. Responsibilities included establishing account priorities, developing senior client relationships, and directly supervising a team of 28 account managers across all HP customer segments in North America, and globally through a network of regional offices. Developed award-winning direct response and demand generation campaigns that increased response rates and lowered acquisition costs. -
Svp Regional DirectorFcb Global Jul 2000 - Sep 2003New York, New York, UsMoved to Europe to manage the Compaq Business. Spent four months on the client side in Munich as the Compaq Advertising Director for EMEA (Europe, Middle East and Africa) before resuming the agency role as Regional Director based in London. Managed the marketing communication activities for 34 Compaq offices and then assumed additional responsibilities for Samsung across the region. Some of the highlights include:– Helping Samsung become the “fastest growing brand” in EMEA– Developing a global campaign to support the launch of the world’s largest Flat Panel Television and crafting a regional camera phone launch strategy– Defining best practices and implementing integrated, cross-business unit campaigns for priorities like mobile solutions and the BMW-Williams F1 sponsorship -
Svp Group Account DirectorFcb Global 1988 - 2000New York, New York, UsMy career at FCB San Francisco spanned 12 years, starting as an Assistant Account Executive and quickly moved up the ladder to become a SVP, Group Account Director. Contributed to growth of the SF office by managing the new business program and providing strategic leadership for a number of businesses that grew progressively larger and more global. Highlights during that time include:– Developing and successfully launching the “Simply Palm” campaign for Palm Computing– Pioneering and building the digital capabilities and processes to expand the agency's digital scope of services.– Leading pitches that represented over $100M in new business wins (3Com, Palm, Excite, HP Storage, Tandem Computers, Macromedia, SunSoft, and Adobe Systems)
Scott Mullins Skills
Scott Mullins Education Details
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University Of UtahOrganizational Communications -
East High School
Frequently Asked Questions about Scott Mullins
What company does Scott Mullins work for?
Scott Mullins works for Taproot Foundation
What is Scott Mullins's role at the current company?
Scott Mullins's current role is Brand Strategist.
What is Scott Mullins's email address?
Scott Mullins's email address is sc****@****mac.com
What is Scott Mullins's direct phone number?
Scott Mullins's direct phone number is +141545*****
What schools did Scott Mullins attend?
Scott Mullins attended University Of Utah, East High School.
What skills is Scott Mullins known for?
Scott Mullins has skills like Integrated Marketing, Digital Marketing, Advertising, Strategy, Online Advertising, Digital Strategy, Marketing Communications, Brand Architecture, Brand Development, Marketing Strategy, New Business Development, Interactive Marketing.
Who are Scott Mullins's colleagues?
Scott Mullins's colleagues are Laura Pape, Steve Jeffries, Susan M Shaffer, Alexander Guiney, Katie Yang, Edward "chuck" De Vera, Bryanna Jew.
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