Scott Mordue's Location
Harrogate, England, United Kingdom, United Kingdom
Scott Mordue's Contact Details
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About Scott Mordue
A highly professional and competent technology professional with substantial experience within marketing in the technology marketplace for major organisations including Ericsson, BT, Intel, RM and Avoira.Extensive experience of delivering high quality results, focusing on customer needs, offering an exceptional proposition of leadership demonstrated over many years.Specialities: Product Marketing, B2B Marketing, Technology for business, Software Projects, Project Management, Technology Marketing, Strategic Alliance Management.
Scott Mordue Work Experience Details
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Head Of MarketingAvoiraHarrogate, Gb -
Head Of MarketingAvoira Apr 2023 - PresentBury, Lancashire , United Kingdom, GbHaving built the marketing department at Avoira over the last 12 months, I have demonstrated my ability to build a new team, research, select and adopt new tools and applications and launch a brand new website and webshop. I have delivered results consistently. My challenge is now to optimise the website and webshop to rank well in Google, deliver a refresh on the brand and lead the marketing team into a new chapter at Avoira. -
Senior Marketing ManagerAvoira Feb 2022 - Apr 2023Bury, Lancashire , United Kingdom, GbAs senior marketing manager I am responsible for all things marketing focusing on the Audio/Video, Video Conferencing, Unified Comms, IT services and Radio Communications markets that Avoira supply. Responsibilities include line management of the marketing team, preparation and execution of the marketing plan and exciting our customers with our fantastic solutions.
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Senior Marketing ManagerRm Plc Oct 2021 - Feb 2022Abingdon, Oxon, GbAs Schools Marketing Lead I am managing the RM Schools cross-functional marketing team to deliver EdTech focused marketing campaigns and programs. This allows RM to engage school leaders and teachers with a broad marketing mix including digital and social media as well as direct engagement through events and email campaigns. In coordination with RM sales and account teams we are able to engage the right people with the information they need, when they need it.Responsibilities:+ Development and Execution of the Schools Marketing Plan+ Direct Line Management and Matrix management of the team+ Delighting our customers and generating sales leads -
Senior Marketing ManagerRm Plc Apr 2021 - Oct 2021Abingdon, Oxon, GbA Senior Marketing Manager responsible for EdTech products and services, acting as the key interface between marketing and product management. Contributing to the development of the value proposition and translating this into digital marketing campaigns and sales enablement collateral.Responsibilities include: Developing and managing an annual marketing plan for products and services New product launch campaigns Ensuring up-to-date competitor insights by solution Key messaging and content assets (including video) for webpages and collateral for each solution
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Strategic Marketing ManagerIntel Corporation Apr 2018 - Jun 2020Santa Clara, California, UsAs the Internet of Things has matured I have led some of Intel's strategic activities in EMEA engaging and marketing Intel's offerings to software developers. This was primarily in the area of Computer Vision and Artificial Intelligence (AI). Through high-touch marketing activities we have engaged many leading vision oriented companies, trained their developers on how to use our technologies and enabled new products in to the marketplace.Achievements:+ Responsibility for identifying high quality customer project leads and delivering qualified leads into the sales process - approx 100 high quality leads per year.+ Delivering hands-on labs in a workshop environment with key customers - 10-15 per year.+ Engaging 300-400 high quality customers in project oriented training and workshops.+ Leading the outbound marketing for this program and project managing it throughout. -
Software Application And Developer MarketingIntel Corporation Jan 2014 - Apr 2018Santa Clara, California, UsAs the Developer Marketing lead for Intel's Internet of Things (IoT) program in EMEA, I was responsible for marketing Intel's technology offering for this strategic focus area to software developers across the B2B ecosystem. This included ISVs, SIs, OEMs, cloud providers as well as end customers. This was primarily marketing Intel software products and demonstrating how they perform on Intel processor based devices.Achievements:+ Responsibility for the Intel IoT developer marketing plan for EMEA with a budget of around $1M per year. + Digital media campaigns such as social media, search engines, etc, resulting in a 30X magnitude increase of traffic to the Intel Software website. + Successful in-person campaign training in excess of 1500 software developers through hackathons and workshops publishing over 60 projects in 12 months.+ Business Innovation Award 2015 – Presented for collaborative risk taking, problem solving and creating new solutions that lead to extraordinary results.+ Over achieving on annual performance targets.
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Microsoft Alliance ManagerIntel Corporation 2008 - 2013Santa Clara, California, UsMy role as Microsoft Alliance Manager for EMEA was to coordinate co-marketing activities between Intel and Microsoft. This involved liaising with US colleagues and scaling the direction and strategy throughout the EMEA region working with local in-country retail and business teams. Achievements:+ During this period we successfully delivered joint Go-To-Market programs for Windows 7 and Windows 8 on Intel PCs resulting in incremental PC sales into the millions.+ Successful program to equip teachers with Windows 8 and Intel Ultrabooks and tablets. Resulting in improved value proposition and increased technology adoption in education+ Divisional Recognition Award for publishing ten Windows 8 and Touch Ultrabook customer case studies in time for the Microsoft Windows 8 launch with customers such as Aviva, Ordnance Survey, Lafarge, BT, etc.
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Pre-Sales EngineerIntel Corporation 2003 - 2008Santa Clara, California, UsDuring this period at Intel I worked with various customers and partners in a pre-sales capacity. This involved generating sales leads and helping to win tenders with RFI/RFP responses. I delivered technical presentations and positioned Intel products, engaging in key design wins with customers such as SAP, Siemens, Nokia, etc. Key Achievements: + More than 10 key customer projects delivered.+ Influencing platform architecture direction with Siemens and Nokia Wireless network products.+ Preparation of outbound marketing content, such as videos and collateral e.g. SAP HANA Go-To-Market launch.
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Pre-SalesTrillium Digital Systems 2000 - 2003I worked as a Pre-Sales engineer delivering technical customer presentations and responding to customer questions about the Trillium software communication products. I covered the whole of Europe and travelled frequently supporting the sales managers for the region.Key Achievements:+ Helping to deliver 12 customer projects in 12 months. Each project had a value of around $200K+.+ Trillium System Engineer of the Year award in 2001. -
Software Team LeaderBritish Telecom 1998 - 2000London, GbI was responsible for developing, testing, supporting and integrating the communication interface product in to the BT Intelligent Network platform (NIP). We developed integration software, tested it and trained the test and integration team on the product. I also delivered technical training to the BT Support team on the live BT Network.Key Achievement:+ Successful project delivery and support to the full BT network in the UK for a high profile product handling millions of telephone calls for events such as Comic Relief. -
Software/Project DevelopmentEricsson Ltd. 1993 - 1998Kista, Stockholm, SeI joined Ericsson as a junior software engineer in 1993 and left as a product development manager in 1998. I had various roles throughout this period including project manager, line manager, test manager and development manager. I worked abroad with Ericsson in Sweden and Denmark.Key Achievements:+ Managing a team of 15 software engineers to deliver 3 projects on time and within budget.+ Defining key product features for the Ericsson AXE10 exchange in coordination with key customers.
Scott Mordue Skills
Alliances
Mobile
Product Marketing
Sales Management
Software Sales
Software Marketing
Business Alliances
Mobile Devices
Wireless
Iot
Industry 4.0
Industrial Engineering
Software Development
Arduino
Smart Factories
Scott Mordue Education Details
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Sheffield Hallam UniversityComputing Mathematics
Frequently Asked Questions about Scott Mordue
What company does Scott Mordue work for?
Scott Mordue works for Avoira
What is Scott Mordue's role at the current company?
Scott Mordue's current role is Head of Marketing.
What is Scott Mordue's email address?
Scott Mordue's email address is sc****@****tel.com
What is Scott Mordue's direct phone number?
Scott Mordue's direct phone number is +140876*****
What schools did Scott Mordue attend?
Scott Mordue attended Sheffield Hallam University.
What skills is Scott Mordue known for?
Scott Mordue has skills like Alliances, Mobile, Product Marketing, Sales Management, Software Sales, Software Marketing, Business Alliances, Mobile Devices, Wireless, Iot, Industry 4.0, Industrial Engineering.
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