Scott Mowery Email and Phone Number
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Scott Mowery personal email
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Digital and Content Marketing thought leader who excels at driving traffic and revenue for world-class healthcare and retail organizations. Exceptional at developing, executing and measuring strategic websites and mobile apps. Proven history of identifying growth opportunities for generating leads, customers, and revenue through acquisition campaigns. Talent for developing powerful messaging through digital sources and increasing brand awareness in new markets. Experienced with managing internal teams, agency partners, and strong business alliances. Collaborates with executive leadership and stakeholders to sell strategic concepts to the C-Suite.• Strategic Planning & Execution • Creative Direction & Innovative Solutions • Project Management• P&L / Budget Management• Product Development, Marketing & Launch• Customer Focused Client Services• Critical Thinking & Data Curiosity• Excellent Communication & Presentation Skills
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Director, Data InnovationFathom Mar 2024 - PresentCleveland, Ohio, UsConsults with account teams and clients to understand data and measurement challenges and translate complex insights into understandable and actionable recommendations to drive innovation, efficiency, and success in digital marketing and web analytics endeavors.
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Account PartnerFathom Oct 2021 - Mar 2024Cleveland, Ohio, UsConsults as an executive level agency contact with senior client leadership. Client portfolio includes industry leading brands in healthcare, higher education, B2B and retail.
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OwnerHome Field Designs Jan 2023 - PresentCreated an Etsy storefront that sells sports-themed wall art and apparel I designed myself.
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Senior Director, AdvertisingCleveland Clinic Jun 2019 - Sep 2021Cleveland, Ohio, UsReported to the Executive Director, Marketing and Communications. Excelled at oversight for pay-per-click search engine marketing (PPC / SEM) initiatives covering 130+ service line campaigns plus paid social patient acquisition campaigns on Facebook and Instagram. Managed a $9M annual media budget and two employees.• Generated 11-to-1 ROI in paid search that resulted in gaining C-Suite support for a 281% increase in PPC spending over the last five years. Drove 53K patients and $322M in contribution margin during this period.• Planned and executed an RFP process to secure a new paid search agency of record.• Directed Google Analytics 4 account and tag management strategy for optimized campaign measurement.• Led project management for building and updating Cleveland Clinic’s 100-year anniversary microsite. -
Senior Director, Digital OperationsCleveland Clinic Mar 2018 - Jun 2019Cleveland, Ohio, UsReported to the Chief Marketing Officer. Championed website design and management, content and video maintenance, paid search, search engine optimization (SEO), and web analytics efforts for enterprise website. Managed a team of 15 direct reports, a paid search budget of $3M, and operating budget of $300K.• Led the web analytics account transition to Google Analytics 360 and Google Tag Manager.• Optimized search listings and data feeds for 180 locations resulting in a 48% YOY improvement in visibility on maps featured on search engines and mobile apps. • Created a streamlined intake process to quantify requests for website maintenance and content curation.
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Director, Digital MarketingCleveland Clinic Feb 2015 - Mar 2018Cleveland, Ohio, UsReported to the Executive Director, Digital & Content Marketing.• Served as the project manager for Cleveland Clinic’s responsive website redesign in 2016. Led the agency RFP process, conducted focus group web user experience studies, reviewed page templates, and developed an optimized structure, design, and site architecture. The redesign improved site speed by 94%, SEO volume by 43%, and traffic to the online appointment request form from organic search by 16%.• Supervised 19 content migration projects that consolidated various websites across the organization while improving search engine visibility.
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Digital Marketing ManagerCleveland Clinic Oct 2007 - Jan 2015Cleveland, Ohio, UsReported to Executive Director, Digital & Content Marketing. Executed initiatives that boosted site traffic, paid and organic search engine visibility, and patient acquisition across 30 medical and business departments. Consulted with multiple departments on best practices for SEO, PPC advertising, display, and mobile advertising, email marketing, campaign tracking and segmentation. Managed a $2M budget and one employee.• Developed and launched Cleveland Clinic’s paid search strategy. Managed 100+ active PPC campaigns.• Created 130+ lead generation landing pages for various acute medical conditions and medical services.• Managed and implemented the SEO and web analytics strategy.• Led enterprise transition of web analytics systems to Google Analytics, resulting in improved consistency in measurement, reporting and data segmentation, and $40K annual cost savings. Provided web analytics account setup, reporting, and administration for clevelandclinic.org and affiliated sites.• Prepared and taught ongoing web analytics courses to coworkers within the organization.• Served on Cleveland Clinic's social media task force that launched the enterprise's presence and strategy on Facebook, Twitter, YouTube, Google+, and LinkedIn.• Provided analysis and recommendations for improving website functionality, usability, and user satisfaction including the physician directory, site search, wayfinding, and the careers subsite.• Oversaw all SEO initiatives related to the 2008 website redesign for clevelandclinic.org.
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Marketing ManagerAmerican Greetings Interactive Jan 2005 - Oct 2007Cleveland, Oh, UsDelivered SEO strategies that drove over 51M yearly visits for 13 branded property websites and seven prominent ecard websites, including AmericanGreetings.com and BlueMountain.com. Developed strategy and managed agency relationship for a $2.5M annual PPC budget.• Managed customer acquisition campaigns, including blog advertising, social media optimization, blogging, RSS feed submissions, link building, and targeted banner ad campaigns.• Drove a 26% YOY lift on SEO traffic for the organization’s three largest ecard websites.• Improved year-over-year SEO traffic on Christmas-related keywords by over 67%.• Launched an affiliate program that grew to over 2,000 affiliates in 18 months.• Developed A/B tests for landing pages and UX to improve engagement and conversion rate. -
Marketing ManagerOfficemax Jan 2003 - Dec 2004UsManaged online marketing and advertising initiatives while improving sales, site awareness, and ROI through PPC campaigns, acquisition emails, comparison shopping sites, and direct mail. Oversaw a $3.5M search budget.• Implemented paid search strategies that saved $15K per month and improved sales by 30%.• Coordinated cross-channel initiatives including national promotions and loyalty programs. -
Content ManagerOfficemax Mar 2000 - Dec 2002UsSupported eCommerce product management team by developing informational product content. • Wrote and maintained website content including buying guides, how-to articles, and vendor microsites.• Developed and edited item descriptions on individual product display pages.
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Marketing Support RepresentativeHolcomb'S Education Resource Sep 1997 - Mar 2000Involved in all aspects of K-12 education marketing for Apple Computer’s largest education sales agent, including directly supporting 40 account executives in 11 states.
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Sports Information AssistantUniversity Of Kansas Aug 1996 - Aug 1997Lawrence, Ks, UsWrote, edited and assisted in the production of media guides, press releases, feature stories, in-game statistics and game programs for a 20-sport, NCAA Division I athletic department.
Scott Mowery Skills
Scott Mowery Education Details
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Cleveland State UniversityMarketing -
Robert Morris UniversitySport Management
Frequently Asked Questions about Scott Mowery
What company does Scott Mowery work for?
Scott Mowery works for Fathom
What is Scott Mowery's role at the current company?
Scott Mowery's current role is Director, Data Innovation at Fathom | Senior Digital Marketing and Advertising Leader.
What is Scott Mowery's email address?
Scott Mowery's email address is mo****@****ccf.org
What is Scott Mowery's direct phone number?
Scott Mowery's direct phone number is +121644*****
What schools did Scott Mowery attend?
Scott Mowery attended Cleveland State University, Robert Morris University.
What are some of Scott Mowery's interests?
Scott Mowery has interest in Online Advertising, Children, Blogging, Podcasts, Social Media, Television, Web Analytics, Search Engine Optimization (Seo), Trivia, Sports.
What skills is Scott Mowery known for?
Scott Mowery has skills like Web Analytics, Google Analytics, Email Marketing, Seo, Sem, Digital Marketing, Online Marketing, Social Media Marketing, Ppc, Online Advertising, Web Content, Analytics.
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