Scott Mowery Email & Phone Number

Cleveland, Ohio, US

Consults with account teams and clients to understand data and measurement challenges and translate complex insights into understandable and actionable recommendations to drive innovation, efficiency, and success in digital marketing and web analytics endeavors.

Cleveland, Ohio, US

Consults as an executive level agency contact with senior client leadership. Client portfolio includes industry leading brands in healthcare, higher education, B2B and retail.

Created an Etsy storefront that sells sports-themed wall art and apparel I designed myself.

Cleveland, Ohio, US

• Reported to the Executive Director, Marketing and Communications. Excelled at oversight for pay-per-click search engine marketing (PPC / SEM) initiatives covering 130+ service line campaigns plus paid social patient.
• Generated 11-to-1 ROI in paid search that resulted in gaining C-Suite support for a 281% increase in PPC spending over the last five years. Drove 53K patients and $322M in contribution margin during this period.
• Planned and executed an RFP process to secure a new paid search agency of record.
• Directed Google Analytics 4 account and tag management strategy for optimized campaign measurement.
• Led project management for building and updating Cleveland Clinic’s 100-year anniversary microsite.

Cleveland, Ohio, US

• Reported to the Chief Marketing Officer. Championed website design and management, content and video maintenance, paid search, search engine optimization (SEO), and web analytics efforts for enterprise website. Managed.
• Led the web analytics account transition to Google Analytics 360 and Google Tag Manager.
• Optimized search listings and data feeds for 180 locations resulting in a 48% YOY improvement in visibility on maps featured on search engines and mobile apps.
• Created a streamlined intake process to quantify requests for website maintenance and content curation.

Cleveland, Ohio, US

• Reported to the Executive Director, Digital & Content Marketing.
• Served as the project manager for Cleveland Clinic’s responsive website redesign in 2016. Led the agency RFP process, conducted focus group web user experience studies, reviewed page templates, and developed an.
• Supervised 19 content migration projects that consolidated various websites across the organization while improving search engine visibility.

Cleveland, Ohio, US

• Reported to Executive Director, Digital & Content Marketing. Executed initiatives that boosted site traffic, paid and organic search engine visibility, and patient acquisition across 30 medical and business.
• Developed and launched Cleveland Clinic’s paid search strategy. Managed 100+ active PPC campaigns.
• Created 130+ lead generation landing pages for various acute medical conditions and medical services.
• Managed and implemented the SEO and web analytics strategy.
• Led enterprise transition of web analytics systems to Google Analytics, resulting in improved consistency in measurement, reporting and data segmentation, and $40K annual cost savings. Provided web analytics account.
• Prepared and taught ongoing web analytics courses to coworkers within the organization.

Cleveland, OH, US

• Delivered SEO strategies that drove over 51M yearly visits for 13 branded property websites and seven prominent ecard websites, including AmericanGreetings.com and BlueMountain.com. Developed strategy and managed.
• Managed customer acquisition campaigns, including blog advertising, social media optimization, blogging, RSS feed submissions, link building, and targeted banner ad campaigns.
• Drove a 26% YOY lift on SEO traffic for the organization’s three largest ecard websites.
• Improved year-over-year SEO traffic on Christmas-related keywords by over 67%.
• Launched an affiliate program that grew to over 2,000 affiliates in 18 months.
• Developed A/B tests for landing pages and UX to improve engagement and conversion rate.

US

• Managed online marketing and advertising initiatives while improving sales, site awareness, and ROI through PPC campaigns, acquisition emails, comparison shopping sites, and direct mail. Oversaw a $3.5M search budget.
• Implemented paid search strategies that saved $15K per month and improved sales by 30%.
• Coordinated cross-channel initiatives including national promotions and loyalty programs.

US

• Supported eCommerce product management team by developing informational product content.
• Wrote and maintained website content including buying guides, how-to articles, and vendor microsites.
• Developed and edited item descriptions on individual product display pages.

Involved in all aspects of K-12 education marketing for Apple Computer’s largest education sales agent, including directly supporting 40 account executives in 11 states.

Lawrence, KS, US

Wrote, edited and assisted in the production of media guides, press releases, feature stories, in-game statistics and game programs for a 20-sport, NCAA Division I athletic department.

Mba, Marketing

Bsba, Sport Management